How to write the plan of setting up a wedding company?

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Table of Contents of the feasibility study report of the wedding company project

I. Preface ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Project market forecast and construction scale ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… In recent years, with the development of economy, people's consumption level has been improved, and their consumption concept has also been greatly changed. On the basis of meeting material consumption, they have developed towards spiritual needs, while in a relatively developed city like Shenyang, their consumption concept has developed relatively maturely. However, as a sunrise industry, although the wedding industry has a huge market, it has not formed an industrial chain, let alone scale operation and brand service, but there are many trust crises in service quality and service level. Beauty salons, hair salons, photo studios, restaurants, flower markets and travel agencies are basically decentralized, and companies and stores engaged in the wedding industry are also small in scale, with uneven service standards and charging standards. At the same time, after the development of wedding service brand, there are many "traditional" projects and the service scope is narrow, which is limited to floats, ceremonies, wedding banquets, tourism and other parts, which is difficult to meet the diversified, fashionable and personalized services pursued by contemporary youth.

1. Market survey:

● 64% people think that marriage is an important event in life and should be done with all their strength;

● 83% people think that the wedding expenses should be borne by the family members and the couple.

● 91.2% of people said that their savings deposit was for marriage consumption expenses;

● Regional differences, economic development, education level, and opportunities to accept new things are all important factors that affect the way couples get married.

● Wedding banquets and honeymoon trips are the most expensive items in China.

2. Project background

First of all, what is the "marriage industry"? Generally speaking, it is a collection of various industries that provide a series of products and comprehensive services for the newly married people in the family life cycle. It is an extension and expansion of the wedding industry that only pays attention to wedding ceremonies in the traditional sense.

The wedding service industry is not only a new industry in China, but also an indispensable consumption field for young people in China. At the same time, with people's new requirements for wedding service, the types of services will be more detailed and the service contents will be more endless. Coupled with the changing concept of national life, wedding derivative services will also become a new fashion, such as photo studio, wedding dress, motorcade, etiquette, jewelry, catering and wine industry, tourism and real estate.

Second, the status quo of wedding companies

At present, the problems existing in China's wedding industry are:

1. The products and services are homogeneous and cannot meet the individual needs;

2. The prospect is promising but chaotic, and the industrial service is not standardized;

3. Various companies are mixed, and complaints remain high;

4. Lack of industry standards and inadequate industry management;

5. The high-end wedding consumption market is immature, lacking products and services tailored for high-income newlyweds.

6. The resource allocation efficiency is low, and the industrial resources need to be integrated urgently;

7. The quality of employees is low, and various vocational trainings are not developed enough;

8. Lack of enterprise marketing mode in line with industrial development.

At present, there are more than 1,111 wedding companies in four counties/districts (Yuhong, Shenbei, Dongling and Hunnan) in Shenyang's five districts (Tiexi, Heping, Shenhe, Huanggu and Dadong), which have certain publicity and service awareness. There are about 91 family workshop wedding companies. There are no wedding companies that can form a scale, have influence in a certain region and have a certain brand reputation.

Third, the necessity of project construction

1. The number of wedding consumption items has increased, and 62.9% of the newlyweds said that they would hold a wedding, and the level of the wedding has also been greatly improved. The standards of lighting, sound and master of ceremonies at the wedding site have also been rising, and the level of the wedding car has also been gradually improved; This shows that the new couple put forward higher requirements for the atmosphere and quality of marriage.

2. The scope of wedding consumption is constantly expanding, and the bride's wedding dress has changed from renting in the past to buying new ones home. Some special wedding professionals, such as makeup, manicure, bride's secretary and wine delivery, have also become fashion choices for the post-81 s newcomers.

3. Modern people, especially the post-81s wedding, are changing from "material" to "spiritual". The bride and groom are paying more and more attention to the cultural level, pursuing fashion, health and civilization, and individualizing and fashioning are increasingly strengthened.

4. The marriage age is getting older, and the number of married people may decrease. However, with more and more eligible people born in 1981s, the scale of the wedding market will still expand year by year.

5. The wedding consumption in China is concentrated on holidays, and the traditional concept still has an important influence on the wedding date

6. The form, content and location of the wedding have become diversified and personalized.

7. With the development of social economy, the concept of "keeping up with the competition" and "showing off the wind" has changed to the popular concept of "simple marriage", which has been recognized as an affordable wedding behavior, but the trend of pursuing individuality has been strengthened.

The demands of the above-mentioned consumers for weddings at this stage are not satisfied in the market. Therefore, it reflects the necessity and urgency of this project construction.

IV. Market Forecast and Construction Scale of the Project

1. Market Forecast

According to the "Investigation Report on the Development of China Wedding Industry" released by the National Wedding Industry Survey and Statistics Center in 2111, in the last five years, there were an average of 8,136,111 couples registered to get married every year in China, of which only urban couples spent 611 billion yuan on weddings. At present, there are nearly 11 million couples getting married every year in China, and the newlyweds are willing to spend 31% of their savings on wedding-related consumption. In 2111, the population of Liaoning Province was 42.2 million, and the number of marriages was 261,111, accounting for 1.62%.

according to the statistics of the national civil affairs bureau, despite the financial crisis, residents' consumption in the wedding market is less affected by the financial crisis, and it is one of the few industries that can avoid the financial crisis and market crisis. In 2111, the national consumption on wedding day was close to 311 billion yuan, and it is expected to rise to 511 billion yuan by 2112. The wedding market is a market with huge business opportunities, involving dozens of related products, such as clothing, photographic equipment, catering, tourism, jewelry, gifts, services and so on. The wedding market is optimistic.

2. Market Strategy

The overall market strategy direction of the enterprise is to build a professional company that integrates the wedding industry chain.

provide rich consumer products and services for wedding; Establish a well-known brand of wedding consumption; "Strong alliance" and "resource integration" among Lian Heng, industries and enterprises.

Take the market maturity of "Mrs. Kim" as the breakthrough point to give full play to the brand advantage. From the original wedding industry chain-wedding photography, to the depth of the entire industry chain. Expand the profit growth point of enterprises.

enterprise development can follow the following development paths: wedding photography (brand building)-wedding planning service (profit growth point)-single dating service (cultivating potential customers)-sales of wedding products (integrated linkage) (brand linkage can be carried out in the early stage, Such as real estate-Vanke, jewelry-Zhou Shengsheng, cake-Holiland, ornaments-Hendry watches or a Swiss brand)-commercial real estate (building an aircraft carrier for wedding industry) (one-stop professional market for wedding products)

3. Product scheme and construction scale (focusing on operational projects at this stage)

● Wedding planning service is the first choice to enter the whole wedding process. Including: based on the original brand "Golden Lady" wedding photography, VCR recording is carried out horizontally, the whole ceremony supervision (Chinese wedding, Western wedding, church wedding, lawn wedding and cold meal wedding), bride makeup, wedding car rental, float arrangement, wedding venue communication, wedding scene exhibition, photographer, cameraman, host, audio equipment, lighting equipment, stage construction and cast members.

gradually increase wedding services to meet the personalized and spiritual needs of customers, such as hot air balloon wedding, open-air float wedding and other more creative and unique wedding forms, and can be extended to a series of services such as family planning and child care after marriage, so as to abandon the disadvantages of consumers' unsustainable consumption at one time. At the same time, use the existing travel company of "Mrs. Kim" to intervene in honeymoon travel services.

● Enter the single dating service area, cultivate potential marriage customers, penetrate the brand from the source of the industrial chain, and cultivate customer brand loyalty.

● Enter the brand linkage of peripheral products, take Mrs. Jin as the platform, and use well-known brands in the market to enhance the brand image of Mrs. Jin. If the consumption is mature and some industries with low entry threshold, our company can enter strongly.

● entering the commercial real estate field can truly cover the whole wedding industry. Fill the blank of one-stop procurement of domestic wedding market entities, and replace the defects of cumbersome, dishonest and imperfect cross-regional services in online wedding procurement.

in the early days of the company's establishment, some recycled equipment was purchased by our company. Other products that are not suitable for fixed assets investment are leased. It is expected to be equipped with equipment and personnel to undertake 3-5 events at the same time in advance. And conduct internal training among existing employees in case of sudden increase in the number of times for emergency plan. All staffing processes are synchronized with the company's sales performance.

4. Forecast of product sales revenue

Refer to the statistical data of various institutions

The consumption structure of each couple in China is: wedding photos of photo studios are 3,526 yuan, jewelry is 5,659 yuan, wedding dresses are 2,118 yuan, wedding banquet level (excluding drinks) is 1,131 yuan/table, new house decoration is 56,111 yuan, honeymoon travel is 9,314 yuan, and household appliances are 16,533 yuan. These newlyweds have spent more than 1.3 million yuan.

In the choice of wedding consumption items, wedding photography is the first choice (85.6% couples need to take wedding photos); Secondly, the wedding banquet service (78.74% of the newcomers are going to the restaurant to hold a wedding banquet); Then, wedding service, honeymoon travel and wedding dress purchase are arranged in turn, that is, 56.2% of the couples plan to ask the wedding company to hold a wedding for them; 46.4% of the newcomers will arrange honeymoon trips.

wedding projects

account for (%)

wedding photos need to be taken

88.4

planning to hire a wedding company to plan the wedding

49.1

the restaurant will hold a wedding reception

78.7

the bride will buy a wedding dress

36.8

honeymoon trip

611. Statistics of low-grade wedding expenses

various expenses

medium-grade expenses (yuan)

various proportions (%)

low-grade expenses (yuan)

various proportions (%)

wedding banquet

34121

1.54

6111

1.33.

1.19

emcee and band

3811

1.16

1511

1.19

wedding photos

3111

1.15

1111

1.16

. Take a low-end wedding as an example (live exhibition, host, photographer, cameraman), the gross profit is expected to be 25%, that is, 3,111 yuan.

? If the above services provided by our company are selected by customers in 51%-61%, taking a mid-range wedding of 51,111 yuan as an example (on-site exhibition, host, wedding car, float, audio equipment, lighting equipment, stage construction, arch, lantern column, dove for peace, etc.), the estimated gross profit is 25%, that is, 12,511 yuan.

? If customers have higher-end service needs, each wedding is estimated to have a gross profit of 25%, that is, 25,111 yuan, taking 111 yuan as an example.

The wedding service is not restricted by customers who come to our company to take photos, and at the same time, it can accept customers of other competing products and expand the audience of potential customers.

The wedding planning service of 8 couples will be provided at the same time for two days every weekend based on the half-year wedding season forecast: the proportion of high, medium and low-end customers will be 11%, 31% and 61% respectively.

The gross profit of annual income is estimated to be (3111*5+12511*2+25111*1)*4 weeks *6 months = 1.56 million yuan

The development period of wedding planning

If we seize 111% of the wedding market in Shenyang, the number of annual marriages in Shenyang is estimated to be 26,111, with an average of 32,511 per event as an example.

26,111 * 11% * (32,511 * 25%) = 21,125,111 yuan/year

Mature period of wedding planning

If the wedding industry chain service is extended, the company will develop in depth and get involved in projects such as making friends, brand linkage and commercial real estate, the development space of the company will be even broader. The whole package listing can be considered in the early stage of maturity.

V. Organizational structure and labor capacity (initial staffing)

1. Organizational structure

Scheduling

Overall planning

Executive Vice President

2. Staffing

1 Executive Vice President; 1 executive vice president

2 accountants; 1 copywriters; Design 1 people; 2 persons for planning

4 persons for on-site command; Supervising 8 people < P > coordinating 1 people; Scheduling 2 people

Estimated: 23 people

3. Job responsibilities

Executive vice president: overall work of service company