1. Required Reading for Managers 12
Required Reading for Managers 12 is another revolutionary self-training product developed by Zhenghua Leadership and its cooperative organizations in Xinhui after Required Reading for CEO 12. Now, as an ordinary middle and senior manager, you can also experience the excellent training experience like CEO's required reading 12, and easily realize personal growth.
2 influence?
This book, like its name, has been popular all over the world for 21 years and its influence is still undiminished. Only in this way can it be called a classic. Some people say that it is more suitable for salespeople to persuade and influence others, but a good manager must first be a good persuader and an excellent seller who can convey his ideas to others and make them accept. In this book, psychologist Dr. Robert B. Cialdini explains why some people are so persuasive and teaches others how to do it.
3 the foundation will last forever?
No entrepreneur doesn't want to build a great and enduring century-old shop. In order to explore whether there is a secret of lasting success, Collins and Poles spent six years in Stanford University to complete this arduous research project. They selected 18 outstanding and enduring companies and made in-depth research on them, including General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Disney, etc., with an average history of nearly 111 years. Here, they found the eternal qualities that make outstanding companies stand out and many very practical strategies. This book should be put by managers and entrepreneurs at all levels at the bedside and studied every day.
4 strategic management 12 required reading?
In the globalized, digital and changeable business environment, enterprises must have a set of management mentality, operation strategy and business model besides keeping up with or even surpassing the rapid pace of innovation and implementing self-transformation. "12 Required Readings for Strategic Management"-a compulsory business practical course for managers, entrepreneurs and corporate CEOs, helps enterprises to stand firm in the tide of the times and find out the best position for sustainable operation.
5 autobiography of England-Jack Welch
The unique management mode created by Jack Welch, the former chairman and CEO of General Electric (GE), helped this huge business empire get rid of chronic diseases and embark on a flexible and proactive road. The content of this book covers many aspects from management concept to management practice. Jack Welch will communicate all his management experience and wisdom with more managers through this book. He talked about the "mission" that is rampant and empty in the enterprise, the crisis management that every company will face, and many daily work such as budget management and employee recruitment, and put forward his own unique and intelligent solutions one by one, and shared his way of thinking as a successful manager.
Buffett recommended this book and said, "Jack is Tiger Woods in management, and all CEOs want to emulate him. Although they can't catch up with him, they can get closer to him if they listen carefully to what he says. "
6 industrial management and general management? 》?
this book has been published for more than 91 years. At the beginning of the 21th century, when Dentelle's scientific management spread rapidly throughout Europe, an outstanding French management scientist was born. Henri fayol, the founder of classical organization theory, was honored as "the father of management theory" by later generations. Industrial Management and General Management is an epoch-making brilliant work. The fourteen principles and five elements put forward in the book are still being practiced in the management process, and have existed as universally followed principles and axiomatic things.
7 principles of scientific management?
As a management work in the early last century, the publication of Principles of Scientific Management marks the birth of management theory. Taylor systematically put forward the basic ideas, contents and specific methods of scientific management. In the basic idea of scientific management, Taylor put forward some management ideas such as professional division of labor, standardization and optimization.