Compared with mass media, minority media can find people's different needs better. Spread radiation in a small range and spread it accurately to the target population. Minority media, such as building TV, desktop media and toilet billboards, are spreading all kinds of personalized demand information of high-end people at an alarming rate. The advantage of minority media lies in its flexible operation, no burden of brand, and no vastness of mass media. At present, the minority media in China include building TV, outdoor small media, point-of-sale media and contact media.

Among them, the contact media include Jianghu tabloids, leaflets and desktop media. The goal of minority media is to create unique original design blogs, promote logo design, share international advanced design concepts, and have a certain influence in the design industry. Bloggers design and engage in logo design, corporate image VI system design and advertising-related packaging promotion design, and have nearly 50 successful design cases from many enterprises at home and abroad. Minority media blogs pay attention to people's livelihood trends, design industry and Internet events in Zhengzhou and Dingbian.

Minority media adopts the license agreement of "creation * * * use". This licensing mechanism can give any creative work an opportunity to be shared and recreated by more people, and promote the greatest value of human knowledge works in its life cycle.