The contents of the new book are revealed bit by bit. Is it reasonable to wait for your sample?

My understanding of catering marketing, what is the marketing camp? Marketing is the way to create sales conditions and win people's hearts. Marketing is human nature, and marketing is to satisfy human desire. Human desire is simply the satisfaction of interests and emotions, which is people's inner desire. In the past, catering marketing was mostly to meet customers' eating needs. How can we use marketing thinking to meet customers' human interests and emotional needs, so as to achieve the goal of customers' success? At present, people don't just eat for the sake of eating. The purpose of people's eating is to eat happily. In order to maintain a more harmonious relationship between relatives and friends, isn't it true that they push themselves and others?

seeing this, if you don't particularly hate me, let's get into the text and talk about your business ...

Chapter 1: The source of the store's passenger flow

The most terrible thing about a store is that there is no passenger flow. If you want to have a hot passenger flow and realize a hot business, you have to have some factors. Meals and services are the most basic foundation. If there is no distinctive meals and high-quality service foundation,

first of all, for physical store owners, you have to understand where your customers come from. What are the ways and why you choose your store for consumption? Only when you understand the source of passenger flow can you formulate corresponding methods and strategies to attract passenger flow.

first, there is a saying about the passing passenger flow: doing business depends on the time, place and people, in which the geographical position is the geographical position. A good geographical position determines the size of the past passenger flow and, to some extent, the number of passengers entering the store. The passing passenger flow is the characteristic of the store itself, and there will be potential customer flow without any publicity.

second, the passenger flow through active publicity refers to the passenger flow obtained through active publicity, including online and offline ways, such as WeChat, Weibo, Momo, Douban, local media, group buying websites, etc., and offline ways such as leaflets and regional publicity.

third, the passenger flow through cooperation refers to the passenger flow introduced from various businesses, enterprises, individuals, organizations and other groups through cooperation.

fourth, the passenger flow of re-consumption, as the name implies, repeat customers and old customers, and the passenger flow of second, third and fourth consumption.

5. Referred passenger flow refers to the passenger flow formed by being referred.

once we know the five sources of passenger flow, we can make different improvements according to different sources, and then we can take effective marketing measures to help you establish your own passenger flow marketing system.