question 1: how many types of wechat WeChat official account are there? So far, there are three types, subscription number, service number and enterprise number. Please refer to the following figure for details:

Question 2: What is the function of WeChat WeChat official account?

The public platform is equivalent to QQ space, but it only sends' graphic log',' mood',' voice' and' video' to friends who care about you every day.

the public account is different from the personal account, so you must apply for it specially.

A personal account can be bound to a public account, and a public platform assistant will be added to WeChat to send messages to the assistant, which is equivalent to public platform sending, which is simple and convenient.

public platforms have many benefits. You can set an automatic reply, and you can answer simple questions directly.

the future public platform is quite powerful. Take now: you can check the weather, express delivery, illegal information and shopping.

In the future, will the public platform automatically reply to your inquiry if there is a voice transmission problem? For example,' I want to buy a black T-shirt'' What day is it today?'

the future of wechat is powerful and intelligent.

Question 3: What are the types of people who want to sign up for a WeChat WeChat official account? What's the difference? WeChat official account is divided into three types: subscription number, service number and enterprise number. Individuals can only apply for subscription number, and enterprises can apply for all three types!

Subscription number can send messages every day

Service number can be used to build platforms such as WeChat website and WeChat mall

Enterprise number is used for internal office of enterprises.

If you want to engage in marketing, you should apply for both the subscription number and the service number

Question 4: What are the ways to promote WeChat in WeChat official account? Wechat WeChat official account promotes the backstage

its own original content

Original content is king

Of course, in this era of information explosion, if your content has no unique features, it is easy to be ignored and forgotten by users. Therefore, you should be clear about the value and core competitiveness of the content provided by your WeChat official account, and try to strengthen and highlight it.

Don't do thankless things

Through our own exploration and practice, there are several channels that have been praised by various WeChat WeChat official account promotion experiences in the past, but they are actually not easy to use. Spent a lot of energy to maintain, but it can be said that it has no effect at all. Let me give you a list:

1. Baidu Post Bar

2.QQ Group Sending

3. Forum Community

4. Email Group Sending

Real and Effective Powder Enrichment Methods

Here are some effective powder enrichment methods for you (the pro-test is effective and has been used).

Remember to put the link of your excellent original content of WeChat WeChat official account in the place where you can add the link

Select

circle of friends in "Group Message"-"Sent", and promote WeChat group (seed user acquisition)

This method is small, long-term and steady. When you create an original content, send it to the WeChat group and friends circle. Wechat groups can find some groups with the same nature as your WeChat official account output. After applying to join, you need to maintain the relationship patiently, instead of being hard and wide.

Multi-platform publishing (high-quality platform)

You can register and publish your original content on major high-quality information platforms, and set up content type labels, so that the platform can configure accurate user audience groups for you. Recommend several better platforms (personally, I prefer mobile):

1. Today's headlines

2. Phoenix News (the first one is recommended to the home page, and the reading volume can generally exceed 211,111)

3. Tencent media open platform

4. Sohu media platform

activities (explosive growth)

surge. The most popular activities are all kinds of voting, what prizes are won with the highest number of votes and so on. Find the right point of strength, as long as it is meaningful enough, there are enough participants and proper incentives, just wait for the number of fans to soar! (Remember to set up fans to vote). Of course, after fans are attracted, it is very important to retain customers with your high-quality original content

User analysis

. Regularly analyze according to users' attributes and operational data, and make adjustments and improvements to your output content.

Question 5: What is the difference between the service number and subscription number of WeChat public platform? Every enterprise will always encounter the problem of choice when choosing to open WeChat public platform. The first thing that comes across is the choice of service number and subscription number. Then, some people question whether the service number is better or the subscription number is better. Today, I sorted out the characteristics of some service numbers and subscription numbers and shared them with you.

first of all, we need to know the characteristics of service number and subscription number. After the launch of version 5.1, the WeChat public platform service number can customize the menu, but the corresponding push message to fans can only be sent once a month. The subscription number of WeChat public platform loses the function of custom menu, but at the same time, it also gains the right to send a push message to fans every day.

So, is it better for an enterprise to open a service number or a subscription number? It can only be said that each has its own advantages and disadvantages. The choice of service number or subscription number of WeChat public platform should be matched according to different industries. If you want to actively interact with customers' fans, then the subscription number is better. If you don't need to send push messages to customers often, you just want customers to actively understand the company through WeChat, then the service number will be better.

so, which industries are suitable for opening service numbers or subscription numbers? Throughout the mushrooming of WeChat public accounts, we can see that, for example, KTV industry, if equipped with micro-websites, is suitable for using service numbers, which can realize online direct booking or casual listening to songs and other intuitive services, while catering industry is more suitable for subscription numbers, equipped with micro-websites, which can not only push preferential services to customers in time, but also realize services such as ordering food through micro-websites.

Question 6: What's the difference between the subscription number and the service number of the WeChat public platform? Many friends don't know whether to choose the service number or the subscription number when applying for the WeChat public account. First of all, I think you need to have a positioning of your brand, and which channel to take, whether to focus on push or service. I will make an analysis for you today, hoping to help you solve your doubts!

At present, WeChat public platform is divided into two types: subscribing to WeChat official account and serving WeChat official account. When applying for registering WeChat WeChat official account, the service number and subscription number cannot be changed once the application is made. Please choose carefully.

public platform service number is an account type of public platform, which aims to provide services for users.

Features: a message can be sent to fans in groups every month, and the messages sent in groups are displayed in the chat list, and the fans can be notified immediately when the message is sent.

applicable users: mainly to provide services to fans. General banks and corporate users are more suitable (China Merchants Bank, China Southern Airlines).

public platform subscription number is an account type of public platform, which provides users with information and information.

applicable users: mainly provide information and information. General media users are more suitable (e.g. cycling, CCTV news).

features: one message can be sent to fans every day, and the message can be received in the subscription number folder, and the message will not be prompted to push.

II. Functions of the public platform service number

Only four mass messages can be sent within 1 and 1 months (31 days) (new rules of WeChat public platform on April 5, 2114).

2. Messages sent to subscribers (fans) will be displayed in the chat list of the other party.

3. The service number will be in the address book of the subscriber (fan).

4. You can apply for a custom menu for the service number.

Third, the function of the public platform subscription number

1. You can send 1 mass messages every day (within 24 hours).

2. Messages sent to subscribers (fans) will be displayed in their "Subscription Number" folder.

3. In the address book of subscribers (fans), the subscription number will be put into the subscription number folder.

4. After the subscription number is authenticated, you can apply for a custom menu (except personal type).

4. which is the best choice for service number and subscription number?

General enterprises need to have at least 1 service numbers and more than 2 subscription numbers, and different accounts are responsible for different functions and different user groups. It can be deployed according to its own funds, manpower and users. Personally, it is recommended to apply for a subscription number first, and combine it with a slightly interesting third-party development platform to push information. Later, you can provide services by applying for a service number.

question 7: what are the functions of wechat public platform? wechat public platform is a new functional module added by Tencent on the basis of wechat. through this platform, individuals and enterprises can create a WeChat official account of wechat, which can send text, pictures, voice, video and graphic messages in groups. At present, WeChat public platform supports PC, mobile Internet web page login, and can bind private accounts for mass information.

wechat public platform is a self-media platform, which is an important part of wechat system. the whole section of wechat includes personal wechat, QR code and public platform.

the wechat public platform is an important step for Tencent to lay out its e-commerce network. in 2114, Tencent upgraded it to the strategic level of the company. WeChat public platform is divided into WeChat mainland version and WeChat overseas version.

Because the conditions for applying for the WeChat public platform are so relaxed that every adult can apply, resulting in nearly 2 million holders of the public platform, it is becoming more and more difficult to review the public platform, so as to combat the proliferation of advertisements. The WeChat public platform is not a marketing tool.

data statistics function of wechat public platform

1. user management analysis

view statistics such as the growth of users, cancellation of attention and user attributes in any time period.

2. analysis of mass sending of graphic messages

view the statistics of mass sending of graphic messages in any time period, including the number of people delivered, the number of people read and the number of people forwarded.

3. User message analysis

View the statistics of messages sent by users, including the number of message senders and the number of times.

4. Analysis of interface calls

WeChat official account, who has become a developer, can view the relevant statistics of interface calls.

-With the popularization of WeChat application development, the data statistics function of WeChat public platform will become more and more powerful.

question 8: what does wechat WeChat official account do and what are its functions? What WeChat WeChat official account is depends on how you use it. In the hands of housewives, a kitchen knife is a tool for cutting vegetables, and in the hands of gangsters, it is a tool for committing crimes. Similarly, in the hands of merchants accustomed to harassment, WeChat WeChat official account is a tool for harassing users, and eventually it will swallow the bitter fruit despised by users. In the hands of merchants who don't know how to use it, it is useless decoration. In the hands of merchants who deeply understand users and public platforms, it is an excellent tool to improve user viscosity, cultivate user loyalty, improve customer conversion rate and improve brand reputation. Someone asked what WeChat WeChat official account could do. My summary is 1, which can be used to provide pre-sales and after-sales service, enhance service experience and improve customer reputation; 2. You can communicate with users and carry out brand activities, promotion activities and public relations activities, so as to deepen the product promotion effect and word-of-mouth effect; 3, dialogue with users, realize marketing, and improve the average unit price and purchase frequency of customers; 4. It can be used as an internal communication tool.

Question 9: Why do some WeChat WeChat official account have R, some have checkmarks and some have nothing? R is trademark protection. The check number is certified (certified 311 times). Nothing is not certified.

Question 11: What is WeChat official account? Do you mean WeChat? In the address book, click "Add" in the upper right corner, and there is a "Find public account" in it. You can search by account when you enter. It is a communication platform for the public.