Entrepreneurial projects in third-and fourth-tier cities must be grounded and cannot engage in some illusory projects. Be sure to do an industry that is closely related to the lives of ordinary people, so the chances of success will be even greater. It is not easy to start a business now, it is easy to lose money and it is difficult to make money! For example, some special food and beverage snacks, fresh food in supermarkets, tobacco and alcohol food, pharmacies, massage shops, deli, fruit and vegetable shops, beauty salons and so on. Before starting a business, we must do a good job in pre-analysis and consumer positioning. The location of the store should be popular, with its own characteristics and good service. Calculate the return on investment, control the cost, etc. Although the sparrow is small and complete, regardless of the size of the project, we must be cautious and not blindly invest. Finally, I wish all investors all the best and prosperity!