Brief introduction of Qiancai and Gourmet magazine

China's food culture has a long history. Today, it is not only the influence of nutrition allocation on health, but also covers rich scientific, aesthetic, cultural and economic values, thus promoting social prosperity and progress.

Under the background that there is no print media that can monopolize various kitchen products as advertisers in Guizhou province, the establishment of Guizhou Cuisine and Cuisine magazine and the creation of Guizhou Cuisine as a big business card will undoubtedly play a positive role in promoting the development of tourism, accelerating the optimization and upgrading of industrial structure and realizing the historic leap of economic and social development in Guizhou. It is of great significance to clarify the concept, establish the status, build the brand, develop the industry and promote the development of Guizhou cuisine.

First, the concept of running Qiancai and Gourmet magazine

Keywords: food, fashion, taste and character;

Good food leads to a healthy life.

Second, the purpose of running Qiancai and Gourmet magazine

A food culture magazine voluntarily ordered by consumers and catering and food processing enterprises;

an accurate map showing Guizhou cuisine and world cuisine;

a comprehensive information platform of food instead of therapy.

Third, the running style of Qiancai and Gourmet Magazine

Taking into full consideration the reading characteristics of the mainstream readers (wage earners and business owners) of Qiancai and Gourmet Magazine, the mid-term journal should be a visual-centered, search-oriented magazine with a concept of "reading".

(1) The so-called "vision" is a new vision that centers on a certain amount of pictures and integrates the three relationships of editing, typesetting and advertising in the publishing process.

(2) The so-called search refers to the design of columns and editing to speed up the reading speed of the target readers according to some changes in the current periodical media. "Reading speed" and "reading speed" have become important indicators for the print media to retain readers. Under the new reading mode (attention-interest-search-action-sharing), magazines are more about telling readers what to search for (professional multi-station interaction can be established), and providing use information in line with their values from the standpoint of readers, and even providing direct services to meet their certain information needs, thus enhancing the brand value of publications and realizing multiple sales.

(3) Features of the publication: based on professionalism, practicality and fashion, beautifully designed and creative pictures, with a ratio of 6: 4.

(4) Page number price positioning: large 16-page format, 64 pages, full-color printing, priced at RMB 11.

IV. Positioning of Guizhou Cuisine and Gourmet Magazine

Taking cooking as the medium, we will build a cooking platform in Guizhou Province, vigorously promote food culture and promote the interaction among chefs;

Integrate the famous chefs, famous dishes and famous shops in the catering industry in Guizhou Province, collect the skills, techniques and techniques of catering cooking, and look forward to the development trend of catering enterprises at home and abroad with a keen eye, reflecting the latest trends, so as to provide all-round and diversified industry information for catering operators, chefs and consumers in Guizhou Province;

salvage the cultural fragments of Guizhou cuisine in the long river of history, explain the story of each Guizhou cuisine (including Yelang ancient cuisine) in a narrative way, and give consideration to introducing the cultural accumulation of local conditions and customs.

on the basis of the above content positioning, the relevant contents of Guizhou wine culture, tea culture and local food processing are appropriately interspersed.

v. column setting (except advertising pages)

It is planned to be divided into five sections: topic, culture, interaction, health preservation and information.

(1) With regard to the six page numbers of the special section

, it is planned to create topics in each issue, such as "Stories about Cooking Soup" with the change of seasons and "Chef Sitting in the Array" with the characteristics of cooking, which is more straightforward and people-oriented to attract readers.

(2) On the cultural section

"Tracing the Origin of Famous Cuisine": 4 pages, introducing the most representative Guizhou cuisine, its origin, development, evolution, acceptance and pricing, etc. in a story-telling way, which can mobilize catering enterprises to participate. At the end of the article, the relevant introductions of these enterprises are briefly attached.

"Celebrities and Guizhou Cuisine": 3 pages, 2 cases in each issue, telling the stories that happened between historical celebrities or famous leaders and any Guizhou cuisine by storytelling, such as the inspiration generated by a dish, the acquaintance of a confidant by a dish, the difficulty of a dish, or the favorite Guizhou cuisine, etc. At the end of the article, the pictures and practices of this dish are briefly attached.

"Famous chefs remember the past": three pages, telling the story of how Guizhou chefs learned to cook, how to innovate Guizhou cuisine and how to cook for leaders or celebrities at home and abroad ten years ago, fifteen years ago and twenty years ago, aiming to let readers understand the situation and subsequent development of Guizhou cuisine in that era.

"Famous ethnic dishes": 5 pages, briefly introducing the famous ethnic dishes in Guizhou, 2-3 per issue.

"Gourmet Tour": 4 pages, focusing on the colorful ethnic tourist routes in Guizhou, and introducing local and scenic snacks.

"city, state and local dishes promotion": 9 pages, one page for each city and state, which briefly introduces the most traditional local banquets or dishes, or introduces famous local restaurants and so on.

"Diner's Food Review": 2 page numbers, which collect comments on Guizhou cuisine and food from all parties.

(3) About the interactive section column

"Make that dish": 2 pages. Leaders, celebrities and successful people are ordinary people, and they also have relatives and friends. This column aims to record the story and process of leaders and celebrities cooking a dish that they want to cook most for their best friends, closest relatives and most admired people, with pictures and texts, and one person in each period.

"Chef's Story": 4 pages, written by reporters or contributed by chefs, telling the experiences and stories of Guizhou chefs and chefs in Guizhou, with personal resumes, pictures and words of the chef's latest dishes, with two people in each issue.

"Foreigners and Guizhou Cuisine": 4 pages, introducing the stories, feelings and opinions of foreigners who taste and learn to cook Guizhou Cuisine, with 2 to 3 people in each period. At the same time, interpret and sort out China cuisine.

"private cuisine": 3 pages, introducing the story and process of private cuisine made by local people in Guizhou, with two or three people in each period, with pictures.

"Combination of Chinese and Western": 2 page numbers, with interesting recipes such as "Cantonese cuisine, Xiangjiang cuisine and western cuisine" in each issue.

(4) About the health section column

"Slimming Diary": 1 pages, introducing the benefits of slimming food to the body with real people.

"Su Dao Ren Jia": 1 pages, introducing the concept of environmental protection food health preservation with real people.

"Happy Kitchen": 2 pages, presenting simple and healthy dishes developed by chefs, famous artists or ordinary people.

"Four Seasons Recipes": 1 pages. According to different seasons, several healthy recipes are introduced in each issue.

(5) About the information section

"Search for Famous Stores": 5 pages, with business nature, introducing the business philosophy, business mode and existing scale of Guizhou cuisine developed and innovated by hotels, restaurants and catering groups or responsible persons.

"signature dishes": 2 pages, introducing the signature dishes of restaurants, catering groups, etc., with contact information, location, etc., at least 12 for each issue.

"Kitchen Tips": 2 pages, introducing some cooking tips, suitable kitchen utensils, oils, condiments, etc.

"Food Frontier": a page number that introduces the latest trends and the most concerned focus of the food and beverage industry inside and outside the province.

"Food Fax": a page number, which timely disseminates the latest current events, policies and regulations of government industry management departments at all levels.

Details of the cooperation scheme

1. Purpose of publication

Guizhou Cuisine and Cuisine magazine is committed to researching and promoting local cuisines and cuisines in Guizhou, and does not regularly introduce new cuisines for readers. At the same time, the magazine holds corresponding activities in due course to enrich the contents of the journal and strive for perfection with professional standards.

2. Facing the crowd

This magazine is a monthly magazine under Contemporary Guizhou, with a monthly circulation of about 21,111 to 31,111 copies in party and government organs, major chambers of commerce, major coffee clubs, restaurants and entertainment places and airports, and has a wide readership in enterprises and institutions. The special fixed consumption group of this journal ensures its potential huge market benefits.

III. Mode of cooperation

(1) Members of the General Council sponsor 21,111 yuan/year, and send four issues (one page) to recommend four dishes accordingly (each dish color is presented in the form of pictures and marked with the words provided by a certain restaurant). Guizhou Cuisine and Food magazine will hold corresponding activities in due course during its operation. During the activities, nameplates will be made for members of the Council, and they are cordially invited to participate in the activities.

(2) Members of the Intermediate Council sponsored 51,111 yuan/year, and sent 11 issues (one page) to recommend 11 dishes in the corresponding journals (each dish color is presented in the form of pictures and marked with the words provided by a certain restaurant). Guizhou Cuisine and Gourmet magazine held corresponding activities in due course, during which nameplates will be made for members of the Council, and special exhibition spots will be added for them.

(3) Members of the Senior Council sponsored 81,111 yuan/year, and sent the 16 issue (one page) to recommend 24 dishes in the corresponding journals (each dish is presented in the form of pictures, and marked with the words provided by a certain restaurant). Guizhou Cuisine and Gourmet magazine held corresponding activities in time during its operation, and served as one of the main exhibitors and organizers of the event during the activity (without bearing any expenses)

(4) Members of the VIP Council sponsored RMB 1,111,111/year, sent 21 issues (one page) to recommend 31 dishes or 5-7 kinds of banquets in the corresponding journals, and emphatically recommended 3-5 dishes during the dinner. (Each dish was presented in the form of pictures and marked with the words provided by a certain restaurant), and the magazine Guizhou Cuisine and Food was held in due course. During the event, as the main exhibitor and one of the organizers of the event (without bearing any expenses), nameplates will be made for the members of the Council during the event, and special exhibition spots will be added for them. This magazine will also publicize the members of the Council when it publicizes in other media.