Question 1: How should the copywriting in Wechat business's circle of friends be written? In fact, the graphic content of the circle of friends follows two principles:

1. Is it valuable to your WeChat friends?

2. Whether it is interesting or not, and whether it is an appetite for some friends;

You can only send these two principles if you meet at least one of them. If they are completely irrelevant or only beneficial to yourself, I advise you to bear it!

Let's see how to send the content of WeChat friends circle

1.

Arouse the buyer's interest or desire

Since it is to advertise, there is the simplest principle, that is, what to do and never think about anything. Just like making money, don't think about making money. Is it confusing to watch? The same is true for sending friends. If you only think about me in your heart, how can I send it out for people to buy? Then this advertisement must not be sent well. When sending friends circle advertisements, we must not simply think about the audience accepting information, but arouse their interest or desire.

The simplest thing is the title party. For example, you want to expand your circle of friends in the micro-business, so the title is very attractive, which will make your performance tenfold. The title caught your interest. Of course, there is no distinction between the title and the main body of the article in the circle of friends, so it is very simple. The first line is the title. The first 7~15 words are the key points to stimulate the audience's interest. Be sure to think carefully, so that others will have the impulse to open their eyes.

2. There must be 3, 6 or 9 pictures.

it is recommended to send 9 pictures, but there are not so many pictures every time, so you can send 3 or 6 pictures. There are too few 1~2 pictures, so I don't want to open them. Four, five, seven, eight pictures are actually nothing, but there are so many blanks on the screen. Do you look good? Why not use it? Waste publicity opportunities? In quantity, as many as possible for layout.

the second question is what to send. If you want to advertise a product in soft text, don't just send photos of the product. Anyone who sees it every day will get tired of it. Send some photos in use, after use, customer feedback and so on. Of course, there are some life scenes, * * * photos, photos of parties and so on.

3. To have an exclusive avatar

The avatar problem seems a bit far. But it does have a lot to do with the title. Your avatar is your trademark, and your image is your credibility. When you first started making Wechat business, you might think that any avatar would be fine, and gradually customers accumulated to a certain extent. Do you think you need to change your tall avatar to show your strength? Slowly, your customer base has accumulated more and more, and you finally changed to a super tall avatar. But looking at it has nothing to do with your business. There are many fashion literary models or pictures of beautiful women in my circle of friends. What's more, some people use their own photos of masks as avatars. OMG！ Start your head and think about it, okay!

Try not to change your avatar. It must have something to do with your products and your own image. Let others see you and remember who you are and what you did. Isn't it because of his fascinating back that Brother Back is special? The same problem applies to album covers.

4. the relationship between product category and title.

This seems irrelevant, but it is actually the most important part. The product category you sell determines your title writing and the posture of printing pictures.

To give a simple example, there is a shop specializing in selling ladies' watches on micro-sale. All the main pictures in her shop are taken in one direction with a watch on her left hand, so that after looking at it for a long time, as long as I see the watch in this position, I think of her shop. See here, everyone knows what I mean.

No matter what you sell, you must pay attention to creating a symbol to make the audience remember you subtly. One of the most commonly used techniques in cosmetics is to put the goods on the face with one hand and sell cute photos. This is a symbolic culture. If you are selling bracelets, you can refer to the example of selling watches I mentioned above. If you are selling skin care products, you should pose for skin care products every time, but shoot in different scenes. Friends who sell other treasures can play by themselves.

5. when is the release time better?

Get up early in the morning before the office workers leave for the road. Since it's fragmentation time, send out the message before the waves are fragmented. Of course, if you send it too early, it will be brushed off by other people's information, so you can send something selectively from 7 to 9 in the morning. At this time, it is best not to send advertisements, but to send mood, photos of life and so on.

No one wants to get up early in the morning to watch advertisements. Some advertisements can be selectively and emphatically distributed from 11:11 to 13:11 at noon, and some advertisements can be distributed from 16:11 to 18:11 at afternoon ... > >

Question 2: How to write the title of Wechat business's copy? A note made before can give you a general idea.

Take Xiaomi as an example:

The way of common title+copy

is simple and beautiful. Wen Qing likes these, which is also the characteristic of Xiaomi users, young people!

11 minutes, which responded to users' needs, on the one hand, showed that the power of the purifier was high, and the last sentence also expressed the effect of the purifier and met the needs of users.

the title is combined according to the way of the first picture, after analyzing clearly the needs and characteristics of your products and users.

For copywriting, I'll give you a link to the free online audition class and have a look for yourself.

Link: t/RXlyL31

If you want to do a good job in Wechat business, you still have to work hard. Study hard!

Question 3: It is very important for Wechat business to write the beginning of an attractive article. If you have to come up, you must attract attention. How to do it?

1. Analyze the pain

2. Describe the benefits

Remember, the article is only a communication tool between you and the reader. When communicating, you must attract the other person in the shortest time, and then the other person will communicate with you further.

So don't talk about yourself first, but analyze the other person's problems and pains first. At this time, the reader can immediately find the feeling of * * *, and then feel that this article can help him, and then he will be interested in reading it. Next, you are listing the specific benefits that can be brought to readers, which is even more attractive.

second question: how to make your article easy to read?

If an article makes readers feel very scattered, there are two main reasons:

1. There is no logical framework

2. You don't know how to leave blank in typesetting

If your article comes up with dozens of paragraphs, others will feel dizzy and floating at first glance. If each paragraph is very long and ten lines are not changed, it will be more difficult for readers to read. Therefore, most of my articles will have a logical structure, so that although they are written in professional content, everyone can understand them and feel not tired.

Secondly, it is the most critical factor in typesetting design: blank space

In the era of newspapers and magazines, because of the limited space, articles piled up in dozens of lines before changing paragraphs. That kind of article is hard to catch fire on the Internet because it looks too tired. My requirements for students are very simple, no more than three lines, and you must change paragraphs, and leave a blank line before you continue to write. There is plenty of space on the Internet, and you can learn to leave a blank line to focus the reader's attention.

As long as you understand the logical framework and blank space in your article, readers will feel clear and clear when they glance at it before reading it carefully.

third question: how can people help you forward your article after reading it?

I mainly have two criteria to judge an article:

1, the number of views

2, and the number of reposts

How can I make an article have a large number of reposts?

There are three very important methods:

1. Hint users to forward

Even if your article is well written, most people will not have the consciousness to forward it if it is not hinted at the end, but you should hint a little that friends who like your article will forward it to their own qq space, WeChat circle of friends, blog Weibo and other places, and even some webmaster readers will forward it to their own websites. So I used to have a sentence at the end of my article: "This article is welcome to forward, please indicate the author and source. Thank you! "

2. The way to lure users to forward

is to lure them to forward it directly. As long as they forward it, it will give attractive benefits, so the forwarding volume will be very large. For example, I used a sentence at the end of the above-mentioned article:

"

Please forward this article to your QQ space and WeChat circle of friends with one click, and then leave a message to write your thoughts carefully, and I will. I won't disclose the names of these three books, and I promise that you will study them repeatedly after receiving them. If you can draw inferences from others, you will benefit for life and you will not be willing to share them with others. "

Question 4: How to write attractive Wechat business copywriting? It is best to make a marketing one-page webpage. The advantages and characteristics of the product should be reflected.

Question 5: How to write Wechat business copywriting. Brain image writing technology will tell you when you learn the recording. Download it. The following document will tell the angry

Question 6: How to write Hello in Wechat business's circle of friends, which is like this.

Look at what you want, the ways and means to find it, and decide according to your needs. There are

loan sources that can be found according to your actual situation. No, ask more. If you ask more, you'll understand. You'll be here at any time. . . .

Question 7: How do you write a copy when you send a circle of friends to Wechat business for the first time? You may be dreaming that you can give qian to zhuan without leaving home, just because you have heard a little story about zhuanqian, you will imagine infinite expansion.

You have never only seen the part where others harvest fruits, but you have never learned about the part where fruits are planted and fertilized. Therefore, they are carrying out their own road of seeking the best with their own ideas and ways of thinking, and naturally they are getting more and more tired.

let's take stock of some small problems that they all make.

ramble, no goal

it's always very simple to watch others play Weishang to sign or watch others brush pots and friends all turn to qian. So I sent the content without skill every day. As a result, no one will read your hair at all.

one is the image, ngy951616.

the second is signature.

Third, the full text of the pen friends will not be sent.

even more white people heard that it is necessary to divide silk in order to engage in business, so they didn't try to add ~ ~ ~ powder quickly by adding ~ ~ powder artifacts or joining various groups, so they listened to it and found that when people were added, there was no interaction, and a craving could not go out, they suddenly collapsed. In fact, don't waste your time. Do one or two methods of adding powder well. Take your time and don't worry.

if you want to push ~ ~ wide or buy soft ~ ~ ~ pieces, please ~ ~ don't add ~ ~ me! I only teach you the recipe. Of course, some recipes need fufei. You can add as much as you want when you know the recipe. Because I have an authoritative V-letter camp ~ ~ selling teaching ~ ~ process, and I will guide you all the time. The law absolutely surprises you! Would you like to learn? Success is simple, can you seize it? Your choice! !

Question 8: How to write Wechat business's copy is attractive? I will

Question 9: How to write a short story in Wechat business's circle of friends is a good way to force you! I'm glad to answer your questions. First, how to write a short essay in a circle of friends

First of all, what is written in a short essay in a circle of friends?

1. Writing about life

is to share your real life state, life scenes, and the most direct thing is to publish personal life photos. Whether it's going out to play or eating a big meal ... Everything that is fun and interesting in life can be used to publish a circle of friends and present the truest you.

2. Write Hot Spots

To keep your circle of friends alive and interesting, you need to keep up with hot events. Usually, pay more attention to Weibo's popular leaderboards and Baidu's leaderboards, share hot spots to attract people's attention, and then express your own views on the event, showing a lively you with personality and attitude.

3. Write fun

Publish riddles, quizzes, surveys, etc., collect such high-quality content at ordinary times, and then express it in your own language. It looks real and can bring interaction. To make friends in a circle of friends, you need to "make friends with your heart."

4. Writing products

To be a Wechat business, you definitely need to write a product copy. Whether the product copy is well written directly determines whether your advertisement is attractive or offensive. Writing products includes customer effect feedback, own experience, packaging and delivery details, company dynamics and so on. The product copy is condensed into three sentences: look at me, you must buy me for buying me!

5. Write value

You need to show your professional image by writing professional knowledge or suggestions, so it is easier to win the trust of potential customers and make sales easier. Simply advertising is just a vending machine without temperature. Wechat business must become a person with personality and an expert in solving customer problems, so as to be a good Wechat business.

secondly, how to write a short story in a circle of friends?

1. What do you need to show?

It mainly includes: health knowledge, professional ability, taste, positive image, sense of humor, etc.

2. Where did the material come from?

① Current hotspots. Hot spots are always on the rise. Major holidays, Tu Youyou's Nobel Prize, Huang Xiaoming's wedding, and the merger of the public comments of the US Mission ... Articles that pursue hot spots are the easiest to catch fire. Enterprises often stay up all night to write articles and make posters in order to pursue hot spots.

② details of life. What you see and hear in your life can also be used as a starting point for the topic. For example, what do you think of reading a book, what do you get from watching a movie, what you hear about an interesting thing, and what you see is a touching scene ...

③ Novel discovery. You have a novel discovery that you think others will be interested in and don't want to share, so share it.

④ a whim. For no reason, you have an idea that you find interesting and want to share.

3. What is the unique opinion?

with reference to the first point, what needs to be displayed? When showing yourself, try to contribute value. What is value, simply understood, is something useful and inspiring to others. Always keep the mentality of being willing to pay and share.

4. how to improve the qualification?

tasteful, valuable, rare and expensive articles, words, pictures, etc.

5. Arrange the pictures

Make the sentences smooth and unambiguous. Matching sheet