Millet's big hit let more people know the social marketing, let people see the power of the self media, the self media from the back of the stage to the front of the stage, by the people's all kinds of touted and criticized. The capital market is very favorable to this, after all, the Internet tried the era of the user is king.

Self-media narrowly speaking is an individual relying on their own unique insights, ideas and content to attract a large number of users, and finally utilize the viral effect of social traffic platforms to influence the user's perception. Many educated people with free time have a rich knowledge background and a strong desire to share. Due to the strong star-making and celebrity effect of the media and the huge influence on the industry segments, for the users who dream of becoming a celebrity and big V users intend to carefully produce high-quality content; for the various Internet platforms, such high-quality UGC content and user activity is the root of the valuation of the life of their own; for the advertisers, the precise user base and the publicity with a strong opinion guide, and then For advertisers, the precise user base and strong opinion-guided publicity, coupled with the spread of social effects, this precise marketing effect is amazingly difficult to replace any other form. This is the reason why the self media will be on fire.

The future development of the media, first of all, practitioners are more specialized, grassroots for the king of the era has passed. In the future, as the domestic media industry continues to reshuffle, it is expected that there will be more traditional media people to devote themselves to the self media, they will be more journalism professionalism norms injected into the self media content production. Will also want to shift from an individual to a team to operate in an institutionalized manner, in order to provide a variety of organizational interfaces for the later commercialization, in the organizational form of the company's direction, and some head of the self-media will increase the introduction of talent from the traditional media, in order to strengthen its content production strength. Of course, the future of the media investment will be more conventional, the operation will be more standardized, will form a formal content authorization as well as content specification.