1. Let consumers know that your restaurant

knows, which means to advertise widely. The first step in the marketing of a restaurant should be known, including the restaurant's special dishes, where the address is, and what is the most praised. But how do you let others know? The ancient catering industry was informed by store signs and word of mouth. Later, there were advertisements. Nowadays, in the network age, there are more ways, including WeChat, Weibo, Post Bar, QQ, group buying websites and take-away websites. Therefore, the first step of catering marketing is to go out and let people see and know.

2. Let consumers like your restaurant

It's not enough just to let customers know. We also want customers to accept our catering orientation, like to taste our main dishes, and feel eager to try our restaurant. To do this, catering marketing should find the core hype point of the restaurant, or emotion, or culture, or youthfulness, and try to get closer to the audience from the aspects of decoration, service, food design, consumption patterns, etc., so that the audience can feel intimacy and surprise, and thus like your restaurant positioning.

3. convince consumers that the marketing of your restaurant

is not superficial. It can convince consumers that your restaurant should have one statement and two statements in marketing. You can't falsify facts and exaggerate the status quo of the restaurant, and try to make the restaurant safe, healthy and clean in environmental sanitation, and be sincere, caring and careful in service. Value for money in products: this is the catering marketing that really convinces customers.

4. Let consumers choose your restaurant

In Internet marketing, online competition of catering is not much easier than offline competition. In catering marketing, if consumers want to choose your restaurant instead of other hotels, then you should be differentiated, personalized and sincere enough to attract consumers' attention and recognition in the marketing process, so that they can choose your restaurant among many choices.

5. let consumers patronize your restaurant

consumers have already planned to come to your restaurant, but the restaurant is waiting in line, the service is waiting in line, the food is waiting in line, and the cashier is still waiting in line, so how can customers be willing to wait? Many restaurants are often in a hurry when facing customers. Before customers speak, their own side is in a state of chaos, and even a room full of clerks can't serve three tables of customers well. This is a problem with the process. Well-known catering brands such as Grandma's family have taken the lead in scanning the code to order food, automatic printing in the kitchen and online payment. Therefore, the smart catering system believes that the informationization and intelligence of catering process management are imminent.