(1) loan elements and direction
Element: love the party and pay tribute.
Poster color: red
Direction: Party Building Day is a serious festival. The theme of the art festival is "Red, Love the Party, Respect the Party". It inherits the red spirit and shows the patriotic spirit of the brand. In the marketing process of "July 1st" Party Building Festival, the main method is to combine the brand concept with the great red spirit of China Party, and at the same time pay tribute to the Party and publicize the brand concept.
(2) pay attention to the situation.
When marketing festivals, be careful not to involve sensitive content. Party emblem and other elements also need to be properly used, relatively solemn, and there can be no suspicion of ridicule.
(3) Reference cases
A. Haier Strauss "Follow the Party, lead a good life, and you will follow."
Haier Strauss water purifier played the slogan "Follow the Party, and a better life will come naturally" on the Party's founding day of 20 15, highlighting "good" and "water", which deeply fits its product characteristics: producing good water.
B. Chunzhen "keeps the Chinese dream unchanged and never forgets the heart of a child"
The marketing strategy of "Innocence" brand is "Chinese Dream" and "Innocence", which not only caters to the theme of "Chinese Dream", but also conforms to the buzzword "Do not forget your initiative mind" and is homophonic with the brand name. It is an example worth learning.
C jingyi X5 is popular in Dongfeng, "never change your mind and always pursue your dreams".
On the occasion of the 97th anniversary of the founding of the Party, the popular Dongfeng Jingyi X5 launched the slogan of "Keep your mind and dreams at the same time", thus presenting the product concept of this model as "comfortable and high-quality SUV".
(1) loan elements and direction
Elements: kissing, romance, sweetness, expressing love.
Poster color: warm colors such as pink
Direction: You can use lyrics, movie scenes, cartoon images and so on for marketing. About the kiss.
(2) pay attention to the situation.
When marketing, we should pay attention to mastering the scale, not becoming vulgar, and show the humanistic care of the brand with "love and warmth" as the center.
(3) Reference cases
A. jasper
Today is International Kissing Day. How are you going to kiss?
On the International Kissing Day, Jabin used some familiar lyrics to promote it. From "Long Live Love" in May to "Give Me a Kiss" in Zhang zhen, the heart-shaped International Kissing Day will be promoted as a theme related to love and intimacy.
Meituan
It is said that kissing 1 minute can consume about 2~3 kilocalories. Girls who are clamoring to lose weight, don't say they didn't give you an excuse.
This is the poster of Japan-US International Kissing Group 20 15. It is extremely interesting to match the image of two cartoon characters kissing in the beautiful group with a pink background picture, and finally match the knowledge point that "kissing can consume calories".
C. Haier group
Kiss is the specific medicine for love, and Haier household appliances are the specific medicine for life.
Haier's home appliances are posters of couples' interaction, and the slogan is "Everything is a healing system". With the help of the "healing" characteristics of kiss and the brand itself, Haier household appliances show the public that Haier household appliances are also "life-specific drugs" and "healing" like kiss.
D. Every harvest
The marketing point of every benefit is "digestion", and helping digestion is the product function of every benefit. On the International Kissing Day, every benefit is marketed with the aid of the characteristics that kissing is beneficial to digestion and calorie consumption. At the same time, "loving every day" means loving every day, and "adding every day" means healthy every day.
(1) loan elements and direction
Elements: navigation, ocean, nature
Poster color: blue
In memory of the great navigator Zheng He, China designated July 1 1 as China Navigation Day. In this festival, you can integrate marine science popularization and marine protection into the brand, give knowledge lectures, and thus shape the brand image.
(2) pay attention to the situation.
The marketing keynote can be defined as "protecting nature and protecting the ocean". Pay attention to the use of color in marketing and combine it with brand characteristics. The main target industries are tourism and fishing.
(3) references
On the "China Navigation Day" in 2020, Buick Angkewei S played the slogan "It is better to ride the wind and waves than to ride the wind and waves". In the poster, the car is driving on the sea, and the waves are rough on both sides. Buick Angkewei S rides the wind and waves all the way.
"Storm" is not only the stormy waves in posters, but also the difficulties and obstacles in life. "Riding the wind and breaking the waves" shows the brand's determination to forge ahead and overcome difficulties.
B. Tissot-Tissot
Tissot's slogan for China Navigation Day 2020 is: New Silk Road on the Sea, with a leading wrist. Its poster takes the waves as the background and puts its own product "watch" on the waves.
The "wrist" in advertising language means that the product is a watch, while the "core" means that the brand's watches take the excellent "watch core" as the competitive advantage, which embodies the publicity focus of Tissot brand "rough sea, expert commander, fearless exploration and self-core" as a whole.
C. Bernard Tian Chun
On 20 18 "China Navigation Day", Bernard Tian Chun played the slogan of "All rivers run into the sea, go forward bravely". There are pictures of two dogs sailing in the poster, which combines the characteristics of "sailing" with the characteristics of the brand itself engaged in the pet food industry.
(1) loan elements and direction
Elements: health and care
(2) pay attention to the situation.
(3) Reference cases
A.ofo*** Enjoy riding.
B.wang wang
C.migu animation
202 1 "World Hepatitis Day", Mi Gu made marketing in the form of knowledge poster, calling on everyone to forward it together and love and protect the liver. Starting today.
(1) loan elements and direction
Elements: graduation, youth, graduation trip, summer trip
Direction: You can do all kinds of online or offline promotions, summer activities, summer trips, etc. For students during the summer vacation. Graduation season marketing focuses on "youth, farewell, encouragement".
Theme, can also be compared before and after graduation for marketing.
(2) pay attention to the situation.
There are no restrictions on the benchmarking industry, and you can freely use your imagination according to your own brand to make summer vacation and graduation season interesting.
(3) Reference cases
A.shunfeng
SF uses a "graduation ticket" to package college students' youthful memories.
In the graduation season of 2020, SF chose to cooperate with the school fruit to promote the preferential activities of SF graduation mail with the theme of "SF graduation mail, send a ticket for memories" to help enhance business growth and brand awareness.
B. Wei Long
I didn't know until I graduated that going to school was more addictive than spicy strips.
In the graduation season, Wei Long adopted the marketing idea of "I miss my school days after graduation", and finally compared "spicy strips" with "the taste of going to school", thus highlighting the addictive characteristics of spicy strips in Wei Long.
C. Coca Cola × Renren.com
(1) loan elements and direction
Element: food, eating goods
Direction: The food festival is mainly aimed at various food brands and catering industries. , and can carry out various promotional activities according to the food festival, such as 7.7% discount, 7.7 yuan and 77 yuan packages, etc.
(2) pay attention to the situation.
While promoting sales, ensure product quality and long-term development; At the same time, it pays attention to innovation, which is different from various shopping festivals.
(3) Reference cases
A. Diandude
Diandude's marketing point in 7./kloc-0. 7 is "discount", that is, 7.7 discount for the whole day, and it is marketed with the help of food festival.
Gold Arowana
Food comes and goes, and a life full of flavor is complete.
The marketing poster of Arowana "7 17" shows the image of a person enjoying food, and the "fish" in the dish also echoes the "fish" of Arowana. At the same time, fish is also a kind of delicious food, which shows that Arowana can make delicious food and its marketing is vivid.
(1) loan elements and direction
Elements: summer heat, traditional culture, health.
Direction: It can benchmark almost all industries, especially the cultural and artistic industries, and introduce a wave of solar terms knowledge and health preservation methods according to the seasonal characteristics of solar terms.
(2) Reference cases
A. Kunlun Mountain Snow Mountain Mineral Water
After the slight summer heat, it will be three points hot every day. Summer artifacts are Xiao Kun and watermelon.
The marketing poster of Kunlun Mountain Snow Mountain mineral water in summer creatively drew half a watermelon to make it look like a swimming pool. At the same time, mineral water swims in the watermelon swimming pool like people, accompanied by blue sky and white clouds volleyball, full of summer breath.
B. beauty
In a small summer, the breeze is buzzing, and the heart will be beautiful and cool.
Midea's brand marketing in summer is to create a pleasant afternoon: lying on the mat reading books, listening to music, eating watermelons and drinking drinks while blowing air conditioning. The focus of marketing is air conditioning, which is one of the main products of Midea brand. If you turn on the air conditioner, you can have a cool summer.
C. palm grain
Ink wind solar terms poster, applauding and encouraging beautiful things.
Palm Valley often publishes posters of the 24 solar terms on the same day to bless the earth and remind people of the living customs that need attention in different solar terms.
(1) loan elements and direction
Elements: summer heat, health.
Direction: July 23rd is the summer heat in the twenty-four solar terms. In China, people have the custom of drinking tea, drying ginger, burning incense and drinking mutton soup. After the heat, the weather will get hotter and hotter. The marketing method of summer heat can refer to summer heat, with heatstroke prevention and solar terms as the starting point.
(2) Reference cases
A.meccanine
The "big" war is not afraid of the hot summer sun, and the "summer heat" is in your little freedom.
The marketing poster of the United States and Canada in summer depicts a girl surfing at the seaside with the blue ocean as the background. While creating a summer beach life, highlight your sunscreen. I am not afraid of the sun in summer. As long as I use sunscreen, I can have my own freedom.
B.cha-cha
Summer-there is no wind and the heat is strong, so I learned about the singing branches.
In qiaqia's summer marketing, the poster design is mainly based on two cicadas, and the word "qia" in the advertising language echoes the brand itself. The summer heat is heavy. When you know how to sing, let's "touch" the melon seeds together!
C. McDonald's
Every summer, McDonald's will launch the Summer Surroundings. On 20021summer, McDonald's invited the fashion brand Randomevent to design and customize the "McDonald's Big Potato Daily Limited 100% Series", which contains T-shirts, hats, folding chairs and picnic mats, and has been sold in limited quantities on the Internet, adding fashion color to summer.
July is a month with many festivals, from the founding day to the Chinese sailing day, to the solar terms and the summer heat.
Different festivals need to be marketed according to different emphases: solemn tribute is needed during the party building festival; Does kissing festival need romance and intimacy? Does it need coolness in summer? Choosing festivals suitable for your own industry for marketing can get twice the result with half the effort.
July is coming. Remember these marketing nodes, maybe you can make your marketing a beautiful scenery!
The title map comes from Unsplash and is based on CC0 protocol.
Related Q&A: 1983 Lunar calendar from June to July?
Lunar calendar 1983 Lunar calendar from June to July. It started from the first day of Jihai, followed by the second day of Gengzi. The third day of Xin Chou, the fourth day of Ren Yin, the fifth day of Gui Mao, the sixth day of Chen Jia and the seventh day of Yi Si. The eighth day in Wu Bing. Ding Wei is not on the ninth day. The tenth day of the fifth application. It is eleven o'clock. Geng Xu XII. 19 1 1 year with thirteen children and fourteen children. Ugly fifteen, Jia Yin sixteen. Yi Mao seventeen. Chen Bing 18. Ding Si nineteen. Twenty days after noon. I'm not twenty-one. Gengshen 22. There are twenty-three hearts, twenty-four hearts, twenty-five hearts and twenty-six hearts. Ugly, 27, bingyin, 28. Ding Mao, May 30th, 29th. .
Related Q&A: What were the major marketing events in June? How can you plan?
Marketing events or activities planning, to be "famous", and then take advantage of the situation to promote sales or brand promotion, the event marketing node in June can be planned from two aspects:
First, it is a more influential historical event that happened during this period in history. It should be noted that it is related to the products or services you plan. For example, selling CDs can be a theme to pay tribute to two rock stars in the world (one is international superstar Michael Jackson, who died on June 25th, 2009, and the other is Ka Kui Wong, the lead singer of Asian superstar BEYOND, who died on June 30th, 1993). You can design some interactive activities, such as which song you like best. So that fans can participate, design some prizes and form a secondary communication.
Second, there are international festivals in June, as well as festivals unique to China, such as Children's Day on June 1st and the promotion of June 65438+2008. Combined with the theme of the festival, do some related activities planning.
Send a schedule of activities I used to run for the team for your reference:
The above is a simple annual activity promotion node table. The products of each industry are different, so the marketing theme is different, but the time node can be used for reference.
Regarding the details of event planning, I have the opportunity to share a special topic with you. You can also pay attention to my headline private letter exchange.
202 1 Summer handwritten newspaper pictures are concise and beautiful. For everyone, handwritten newspapers should be the simplest and most common one, because generally speaking, people will make some handwritten newspapers to commemorate or welcome the arrival of an era. So at 202 1, how should we make some handwritten newspapers about the solar terms in the great summer?
202 1 Summer Simple Handwritten Newspaper
1. First, we write the title on the paper in cursive: Great Summer. 2. Draw a beach and coconut trees in the lower right corner of the paper. 3. Draw the sea at the bottom of the paper; 4. Draw the sun and seagulls above the coconut trees; 5. Draw a cloud in the blank of the paper as a text box; 6. Finally, paint the background light blue, and finally fill in what you like.
Content of summer solar terms handwritten newspaper
The two characteristics of midsummer season are high temperature and extreme heat, and there are many thunderstorms. During the summer heat, the rainfall in western South China is the most abundant, thunderstorms are the most common, and the days with high temperature above 30℃ are the most concentrated, which is also the most frequent period with high temperature above 35℃ in eastern South China. The end of July to the beginning of August is the active period of the western Pacific subtropical high, which often occupies the eastern part of China. When it is strong, it can be controlled westward to the eastern part of southwest China, such as eastern Sichuan and Chongqing. Similarly, in summer, many areas of Chinese mainland are often controlled by continental high, which is also caused by subsidence and warming. Sunny parts, cloudy and hot ground are baking the atmosphere, which causes our temperature to rise sharply.
Summer solar terms blessing words
The midsummer solar term has come, and the days are really lively, and the fans are shaking; In the shade, by the stream, cover your eyes in summer to cool down; Sweating clothes, high enthusiasm is not afraid of inflammation; There is more joy, less sorrow, and good luck lasts forever.
Summer is coming, and blessings send you coolness: May the heat see you escape, troubles see you around, loneliness see you less, and sorrow see you run; Cool summer you want, career summer you are high, good luck summer you arrive, happy summer hello.
Full of thoughts is a heavy cloud; Hot sunshine is a burning feeling; The refreshing wind is concerned about your heart; Trivial words are infinite sincerity. In summer, I wish you good health and all the best!
When the temperature rises in summer, will the blessings decrease? A wechat report, a thousand feelings are not old. Butterflies fall for you. Their faces are beautiful and pretty. The breeze blew beautifully, driving away the heat and anxiety. Laugh at everything, healthy and healthy to find you.
How to do poster design and how to do pictures. A poster is a poster that shows a plane space, a product or a design element. Designers need to add relevant content to the picture. Designers need to fully understand the content of the poster and find the points that highlight the design theme. The main content and the prominent part of the secondary content of a poster need pictures with clear themes. If it is a poster for commodity promotion or holiday promotion, the theme content is usually the focus of design, and the secondary content needs to echo the secondary content. Pay attention to font size. Some friends need to pay attention to using different sizes when designing the cover. I need to remind you that font size is also an important factor. The font color should be appropriate. Using different colors with the same type of text can deepen readers' impression of this book and attract readers to continue reading. Among them, the most important point is to conform to the theme.