STP is the three elements of marketing strategy in marketing. In modern marketing theory, market segmentation? Market positioning? Market positioning is the core three elements of a company's marketing strategy, which is called STP marketing.

Extended data:

1. Market segmentation: what segmentation? Is it a product category breakdown? No, it's a segmented consumer group-a unique buying group that can be described according to the differences in customer needs (a huge and identifiable group in the market).

2. Positioning: market target selection, you can select one or more markets to enter.

3. Positioning: The scope of market positioning covers a wide range, focusing on brand positioning, market competition strategy positioning and product positioning. The following is a mind map of these two pieces compiled by Brother Hua in his study.

Baidu Encyclopedia -—STP (Three Elements of Marketing Strategy in Marketing)