Channel marketing is to plan marketing activities and manage marketing work from the latitude of places.

Why should we do channel marketing?

Why do more and more FMCG manufacturers attach importance to channel marketing? From the source, the essence of marketing is to sell our products, and the channel is the "site" where consumers buy our products. As fast-moving consumer goods, our products have two obvious characteristics, one is impulsive consumption and the other is expansionary consumption. These two characteristics make the "scene" of consumption channels particularly important; Then, how can we make consumers buy our products, how can we make consumers buy our products many times, and how can we make consumers buy more of our products at once? At this time, channel marketing is needed.