Summary of Investment Promotion Work of the Tourism Bureau

The investment promotion work of the Tourism Bureau for one year is coming to an end, and it's time to write a summary of the work. Here, I will carefully summarize the investment promotion work of the Tourism Bureau, hoping to help everyone!

Chapter I: Summary of Investment Promotion Work of Tourism Bureau

In the first half of 21xx, under the correct leadership of the municipal party committee, the municipal government and the higher tourism authorities, XX Tourism Bureau focused on? Deepen the transformation and upgrading of the tourism industry? This theme focuses on the development of rural tourism and the expansion of inbound tourism market throughout the year. Through active efforts in cultivating new leisure formats, exploring domestic and foreign tourist markets, and optimizing the service quality of the industry, we will continuously optimize the tourism environment of our city, continuously enhance our tourism popularity and reputation, and continuously improve the economic and social benefits of our tourism industry. According to statistics, from October to May this year, our city received 5,762,311 domestic and foreign tourists, an increase of 12.59% year-on-year; The comprehensive tourism income was 4.517 billion yuan, up by 14.74% year on year. Throughout the first half of the year, we have made positive efforts in the following aspects.

summary of work in the first half of the year

(1) top-level design and project creation weave a new blueprint for XX tourism

1. Planning guides the great development of rural leisure tourism

First, start our city? Thirteenth five-year plan? Compilation of tourism development planning. ? Thirteenth five-year plan? The successful bidder of tourism development planning began to visit scenic spots, hotels, travel agencies, rural tourist spots, etc. to comprehensively investigate the current situation of XX tourism development. The second is to do a good job in the "Jin' e Village Rural Tourism Planning Scheme". Actively carry out research on rural tourism development in Jin 'e Village, and guide Jin 'e Village to implement tourism projects and infrastructure construction. The third is to promote the development of rural tourism in Siming Mountain area. Draft the Detailed Rules for the Implementation of Regional Tourism Development in Siming Mountain of XX City (Draft for Comment), actively cultivate and develop three key tourist villages in Yantou, Thirty-six Bay and Mingxi, and three residential (inn) gathering areas in Thirty-six Bay, Dongcun and Banzhu, and build and upgrade three viewing platforms, namely Miaogaotai, Songhaitai (Thirty-six Bay Village) and Xufu Qixia (Siming Bridge), and actively build them. The fourth is to start the design of the city's rural tourism identification system. Combining local, comprehensive, systematic and ecological aesthetics, we will create a set of identification system that reflects the cultural connotation and personality characteristics of XX village.

2. Investment promotion drives the construction of tourism projects

First, multi-pronged efforts are made to attract investment. Prepare the bilingual XX Tourism Investment Handbook, involving 21 investment projects of various types such as tourism complexes, characteristic homestays and new tourism formats. Actively organized a delegation to participate in the 21xx Zhejiang Tourism Project Fair, * * * launched 21 tourism investment projects and signed 1 projects with a capital of 311 million yuan; Ningbo Yanzhu Cultural Tourism Company was successfully introduced to invest in Dayan B&B project with a total investment of about 31 million yuan. Actively contact Manju Theme Resort Hotel, Lianzhong Leisure Resort Co., Ltd., Shanghai Datong Travel Agency, Touchuang Huaxia, Zheshang Tourism Investment Club and Huaqing Tourism Group? On-the-spot investment investigation of more than 11 groups of merchants from other companies. Second, key projects promote investment and construction. In the first quarter of this year, XX invested 222 million yuan in tourism projects, among which Baoneng International Bay Resort, Xikou Cross-Strait Cultural Exchange Center and XX Tourism Distribution Center were listed as provincial key tourism projects.

3. Create and promote tourism quality

First, improve the environment and quality of the city's tourist attractions. According to the National Tourism Administration? 515 strategy? Deployment, through unannounced visits to the city's A-level tourist attractions, all A-level scenic spots are required to strictly implement comparison, self-examination and rectification, and comprehensively improve the environment of the scenic spots and surrounding areas. The second is to set off a wave of reform of tourism public service facilities. On-the-spot investigation of A-level scenic spots and key rural tourism towns and villages in the city, and the construction and improvement of tourist toilets, tourist centers and parking lots in scenic spots and key rural tourism gathering places. The third is to promote the creation of tourism projects. Focus on cultivating Wanghe Farm to create a provincial three-star rural tourist spot, Dayan Changzhao Village to create a provincial elderly health tourism demonstration base, and Tengtou Fresh Orchard and Lamb Farm to create a provincial fruit and vegetable picking base; Continue to promote the establishment of Baiyun Station campsite, Xikou RV base and Jin 'eshan hiking and leisure sports base, as well as the establishment of provincial-level eco-tourism area of Huangxian Forest Park.

(2) Marketing innovation and market establishment to create a new image of XX tourism

1. Integration of media promotion and event marketing helps tourism marketing innovation

First, select media to promote XX tourism. Cooperate with Zhejiang TV tourism column, XX network and XX network to promote XX tourism image, tourism brand, four seasons activities and tourism products; Cooperate with Qianjiang TV Station and qianjiang evening news's "Interesting" column, take photos in various scenic spots and villages in our city, and launch XX beauty and food reality show activities; With Allah Travel magazine and Shanghai Travel Network? Frog? The farmhouse e-commerce platform cooperates to promote rural tourism products such as flower viewing, ancient road fitness, agricultural customs experience, homestay rest and leisure health; Cooperate with Phoenix Net Ningbo Station, ningbo net and other enterprises to publicize various festivals, special tourism activities and special tourism projects in XX city scenic spots. The second is to use event marketing to improve visibility. Borrow? Chinese Maitreya's Antarctic kindness? With the successful holding of the event, Maitreya culture and XX tourism were spread to the world by the propaganda and communication of XX tourism ambassadors and Maitreya ambassadors along the way. Through the special report of Ningbo Station of Phoenix Network, the recruitment broadcast of Phoenix General Network, the news of Sina homepage, the special edition of Zhejiang Travel Mobile Newspaper and Weibo WeChat platform, etc. Chinese Maitreya's Antarctic kindness? Activities, so that the influence of activities continues to ferment, so that XX tourism and Maitreya culture' visibility continues to expand.

2. Smart marketing and tourism festivals work together to stimulate the growth of tourism consumption

First, smart marketing is used to stimulate tourism consumption. Cooperate with Baidu Direct to realize the one-click consumption pattern of tourists through the official service account of Baidu Mobile Open Platform. Actively promote the online booking of Xikou Tourism Tmall Flagship Store and Prospect Tourism Taobao Store, and use Weibo WeChat platform to publish the city's characteristic tourism activities, so as to give full play to tourism? Internet plus? Effect. The second is to use tourism festivals to gather popularity. Guide the city's tourism enterprises to actively hold tourism festivals to benefit the people, actively participate in the selection of Ningbo tourism festivals, and focus on supporting rural tourism festivals. In the first half of the year, the 21xx Xikou Tourism and Culture Season series started on the 15th day of the first month, and Dayan successfully held the Dayan Spring Ecological Culture Festival. Coastal customs? Grand opening of tourism in 2118, various towns and tourism enterprises have used tourism festivals to gather popularity and promote consumption.

3. Exhibition promotion and active docking jointly promote the development of domestic and foreign tourist markets

First, explore the domestic tourist market through exhibitions and promotion activities. Actively organize key tourism enterprises in the city to participate in the Zhejiang (Nanchang) Tourism Fair and Jiangsu Tourism Promotion Year, and discuss cooperation with local travel agents in Nanchang, Jingdezhen, Jiangxi, Nantong, Lianyungang and Yangzhou, Jiangsu through promotion meetings and matchmaking meetings. The second is to deepen the Shanghai tourist market in the form of community promotion. Xikou Scenic Area, Tengtou Eco-tourism Zone and Huangxian Forest Park went deep into Shanghai's major communities for two consecutive months to jointly promote special tourism products, deepen Shanghai's tourist market through special promotion, product introduction, cultural publicity and other forms, launch special products of two-day tour with Shanghai Tourism Distribution Center and one-day tour travel agency, and start the product development mode with XX as the tourist destination. The third is to take the initiative to expand the overseas tourist market. The leaders of the Tourism Bureau led a team to visit Shanghai Haixin International Travel Service and other key travel merchants, took the initiative to develop the inbound tourism market in South Korea, and discussed plans to increase the proportion of overnight visitors. Xikou was successfully held? Sino-Korean love? Snow sinus edge? 21xx Xikou Tourism International Mountaineering Experience Conference, and strive to open up the Southeast Asian tourist market represented by South Korea and Taiwan Province.

(3) Optimize the environment and improve the quality to realize the new normal of XX tourism

1. Supervise and inspect to ensure safe tourism

First, strengthen the safety production of enterprises. Hold the 21xx annual work meeting on safety production of tourism system, sign the responsibility letter for safety production with the tourism enterprises in the whole city, implement the main body of safety responsibility, and improve the emergency plan. 19 advanced units of safety production in tourism system and 8 advanced individuals in safety production were selected; Guide tourism enterprises to carry out? Safe production month? Activities, do a good job in the emergency plan for tourism emergencies. The second is to carry out tourism safety inspection. Activities such as holiday safety inspection and pre-opening inspection of water parks were carried out, and key inspections were carried out in disaster-prone areas (points) such as Shangfanggang, Sanyintan and Huangxian Forest Park to ensure safe and orderly tourism production. The third is to build a security monitoring network. Carry out the investigation and scheme formulation of real-time safety monitoring network construction in tourist attractions to ensure the safe and orderly production of tourism. Cooperate with mobile companies to carry out dynamic traffic analysis of tourists, make statistical analysis of the number, attribution and composition of tourists in a certain period of time through welcome SMS push, and make SMS early warning in specific situations.

2. Publicize and rectify the * * * net market environment

First, start special rectification to standardize market behavior. Relying on the overall strength, we will set up a leading group for special rectification of the tourism market, formulate a work plan and time schedule, and guide tourism enterprises to operate legally, normatively, civilly and honestly through various media propaganda and market order meetings. The second is to carry out on-site inspections to purify the market environment. Focus on checking the standardization of online advertisements, media advertisements, outdoor advertisements, brochures and quotations of travel agencies, earnestly carry out city-wide on-site inspections, actively participate in cross-inspection organized by Ningbo Municipal Bureau, and notify enterprises with problems and specific problems in the city in the form of XX tourism quality supervision notification to further standardize the behavior of tourism enterprises and purify the tourism market environment. The third is to publicize the new style of civilized tourism tree industry. Make an annual civilized tourism activity plan, create a civilized tourism atmosphere with civilized tourism theme publicity activities on holidays, print XX tourism rights protection brochures, and carry out 3.15? Civilized tourism, rational consumption and safeguarding rights according to law? Publicity and consultation activities to raise public awareness of rights protection; With the help of XX Daily? Tourist lounge? Guide tourists to civilized tourism and rational rights protection through special reports, and popularize tourism common sense at the same time.

3. Training and selection * * * promote quality improvement

First, accurately optimize and improve enterprise quality. Hold a training meeting on the operation analysis of the economic situation in the first quarter to guide hotels to carry out energy conservation and emission reduction, tap the characteristic theme culture and improve the supply level of the hotel industry. Encourage tourism commodity enterprises to develop featured products, select two featured tourism commodity sales enterprises to participate in the selection of provincial star-rated shopping stores, and select five works to participate in Ningbo, provincial and national tourism commodity competitions. The second is to cultivate internal strength and improve soft power. Signed a training cooperation agreement with Ningbo Tourism Training Center to carry out precision tourism training. Formulate the guide competition scheme with the theme of civilized tourism in 21xx, carry out the training of tour guides' tourism culture and explanation skills, and optimize the construction of tour guides. Hold a 21xx annual XX tourism complaint analysis meeting, carry out professional skills training for quality supervision personnel in tourist attractions, improve the complaint handling skills and internal quality control level of quality supervision personnel, and promote the change from post-disposal to pre-prevention of complaints in scenic spots.

Main ideas for the second half of the year

In the second half of the year, XX tourism will continue to focus on? Beautiful China-Silk Road Tourism Year? Theme, do the mayor Lu put forward? Five and six? China's tourism articles insist on improving quality, increasing efficiency, innovating and developing, focusing on five focuses and grasping ten practical things to promote the all-round prosperity of tourism economy.

(a) do a good job in planning and guidance, * * * to promote the development of rural leisure tourism

to complete the "XX city? Thirteenth five-year plan? Tourism Development Plan and Jin 'e Village Rural Tourism Planning Plan were compiled and passed the review; Develop? Yantou? Big weir? Shangtian? Preliminary investigation on the planning of ecological characteristics and customs line and 3-year development planning of smart tourism in our city. Accelerate the design and production of rural tourism identification system; Guide and track the tourism projects and the construction of three viewing platforms in key villages in Siming Mountain area. Focusing on the development of globalization, industrial leisure and market internationalization, and based on regional competitive advantages, we will plan the tourism development strategy, path and focus of our city in the next five years, and continue to promote the joint development of rural tourism and leisure tourism.

(2) Do a good job in industrial integration and promote the diversification of tourism formats

Guide Huangxian Forest Park to create a provincial-level eco-tourism zone. Cultivate three provincial-level characteristic homestays (Xikou Maojia Courtyard, Dayan Boning Hotel and Dayan Maidixiang Courtyard); Cultivate two provincial fruit and vegetable picking bases (Tengtou Scenic Area and Shangtian Lamb Farm) and three special leisure bases in Ningbo (Dayan Camping Base, Xikou RV Base and Qiucun Sea Fishing Base). Actively promote the construction of a famous Buddhist mountain in Xuedou Mountain and cultivate Buddhist cultural leisure products. Accelerate the tourism development of ancient villages such as Matou Ancient Village and Qixiakeng Ancient Road. Accelerate the development of marine tourism in Xiangshan port area of XX, and build Zhejiang's? Victoria Harbour? .

(3) do a good job in attracting investment and increase the development potential of tourism industry

vigorously promote the construction of major tourism projects such as Baoneng International Bay, Songao Phoenix City, Xikou Cross-Strait Cultural Exchange Center and XX Tourism Distribution Center, expand effective investment in tourism and continuously enhance the development potential of tourism. This year, we will focus on cultivating the construction of Xikou Republic of China culture-oriented and Dayan rural leisure and holiday-oriented tourist town. Accurate investment promotion will be carried out for village houses, RV bases, health and leisure. Actively strive for subsidy funds for tourism projects from the national and provincial tourism bureaus; Strive for more tourism projects to be included in the key lists of provincial priorities and service industries, and rely on big industries, big projects and big platforms to carry out accurate investment promotion.

(4) do a good job in brand marketing and improve the visibility of tourism image

First, do a good job in the tourism activities of Maitreya Cultural Festival. Plan to cooperate with XX network to plan one? Harmony. * * * Health? The New Landmark Construction Forum of Xuedou Mountain Buddhism highlights Maitreya culture and cross-strait exchanges. Taking the 31th anniversary of the restoration of Xuedou Temple as an opportunity, it invites celebrities such as Fenghuang. com, tourism and cultural circles to explore the construction of famous Buddhist mountains. The second is to comprehensively promote rural tourism publicity and evaluation activities. Cooperate with Modern Jinbao, take homesickness as the starting point, take pictures, beautiful videos, mobile phone videos and other diversified forms, supplemented by text descriptions, and look for new highlights in the most beautiful villages, ancient roads and other villages. Cooperate with Ningbo TV's "Allah Tourism" column to launch? You're my type? Looking for the secret recipe of peasant art, large-scale food variety show, expressing peasant food culture by TV means, and excavating the old taste in people's memory. Launched in cooperation with ningbo net? Feel the nostalgia? Beautiful flower sea planning activities. Cooperate with Phoenix.com to launch the appraisal activity of the most beautiful homestay in beautiful countryside. Cooperate with Zhejiang Radio City Voice to launch the activity of collecting wind in beautiful countryside, and recruit self-driving car owners and photographers to enter the countryside through online platforms and radio publicity. The third is to use event and festival marketing to innovate tourism marketing. Carry out event marketing with the return of Tengtou World Expo Pavilion; Relying on the Peach Festival and the rural tourism festivals in various towns, we will promote colorful XX. Relying on the Maitreya Cultural Festival and thousands of disciples Xuedou