the impact is still great!

color is the first feeling when watching from a distance. Both fast fashion clothing stores and ordinary clothing stores attach great importance to the display of colors. The only difference is that fast fashion clothing stores pay attention to the thematic display of color blocks, while ordinary clothing stores show color blocks with strong color contrast, in order to attract consumers' attention. People's vision has the function of self-protection. Strong color contrast will stimulate the brain. Although it can successfully attract consumers' attention, it will make them consciously guard against it, thus reducing the attraction effect. This is why the number of ordinary shops is decreasing, and the number of brand shops is increasing. The main reason is not that brand shops rob business, but that the shops that have passed are displayed in blocks with strong contrast, which dazzles consumers and breeds boredom, resulting in the display effect of shops running counter to marketing expectations.

lighting design is an important core of store display, which can not only effectively improve the display effect of clothing texture and color, but also strengthen and maintain the main marketing atmosphere of fast fashion clothing stores. The lighting of most clothes is mainly designed and installed to highlight personality and decorative lighting. The lighting design of fast fashion clothing stores is a lighting way to attract consumers by displaying and clarifying commercial functions, and to set off the artistic atmosphere of the store's display, so as to strengthen the store's space and visual display, and through stimulating information transmission such as promoting clothes and promotional goods. The lighting of fast fashion clothing store can add luster to the environment in the store, thus showing the texture and true color of the clothing, thus strengthening the personality charm of the clothing.