with the continuous development of economy and society, internet technology has also been rapidly improved, and technological innovation has brought opportunities for internet innovation, and the atmosphere of entrepreneurial activities, especially those in the internet industry, is getting stronger and stronger. Below I will unlock the history of bitter and inspirational entrepreneurship for you, hoping to help you.
a history of poignant and inspirational entrepreneurship
Being clever and almost losing a small business in the food market? 19-year-old Zhou Peng, who works as a handyman for the big sister's sauce duck stall in Mingxin Street vegetable market, never imagined that she would have her own national chain brand more than 11 years later. Zhou Heiya. Recalling Zhou Heiya's bitter history, Zhou Peng was deeply moved.
Get up in the middle of the night to marinate the duck, and arrange and pack the marinated duck in the morning; Send ten or eight ducks to the hotel one by one, and there is no time for breakfast; It was already noon after the delivery, and I bought, slaughtered and pickled ducks, and went to the hotel to check out at six or seven o'clock in the evening. It was already time for others to have dinner. Looking back, I didn't even eat a meal before I felt hungry. At the hardest time, Zhou Peng bought two loaves of bread at fifty cents and a bottle of soda at sixty cents at noon, which was a reward. At the beginning of small business, Zhou Peng's dream was to make money to change this poor living condition.
in p>1995, Zhou Peng started his business for the first time by setting up a stove next to Dajie's pot-stewed vegetable processing workshop and cooking sauced ducks in the open air, which was different from Sister's retail sales? Delivery to the hotel. This move is actually imitating a sauce duck shop owner in Wenzhou. In Zhou Peng's view, Wenzhou boss's business is super good, and he delivers goods to hotels, and he can sell one or two hundred ducks a day. Compared with his own business, which can only sell more than 11 salted ducks a day, this is an astronomical figure.
Zhou Peng knows very well that, in terms of color, taste and popularity, his own sauced duck will definitely follow? Wenzhou boss? Far from it. At this time, he was clever. It was speculation at that time? . It is impossible to win long-term business by cheating? Zhou Peng realized a seemingly simple truth that many people can't really understand. The originally bad business became worse, and Zhou Peng was once in a crisis of lack of money. For the sake of cheapness, Zhou Peng rented a shabby room with no windows next to her elder sister's house.
worse things are yet to come. Zhou Peng, who was penniless, slept soundly that night. When he woke up in the morning, he found that his clothes had been caught outside by thieves. The most important thing was that he had lost the BP machine that he had specially spent 1811 yuan to contact the business. Fall into? Economic crisis? Zhou Peng was robbed again,? Desperate to go out with friends and rob? .
I lost my business and the BP machine that my elders thought I shouldn't have bought, and my worried father scolded me? Black sheep? Drive my son home to find a job. A series of blows made Zhou Peng make up his mind: If you can't do it well, you won't go home. !
I frequently went to the spice market, asked the spice boss about the flavor and efficacy of the spice, borrowed ancient spice books and studied them word by word until late at night, and bought hundreds of ducks for repeated experiments. It took Zhou Peng several months to finally find an unforgettable taste after eating.
In p>1997, Zhou Peng invited Second Sister from Sichuan to help, and set up an iron container with a glass cover to sell sauced ducks under the eaves of friends in Wuhan bazaar. Zhou Ji strange duck? Signboard. When it first opened, a sauced duck was sold to 22 yuan. After a month, I sold only 132 yuan on the best day of business, and only sold one on the worst day, obviously losing money. ? I didn't earn a penny, but I really got discouraged and had the idea of backing out. Two months' rent has been paid, so I can only crustily skin of head for another two months? . If it hadn't just paid the rent for two months, Zhou Peng would have been forced to retreat to his hometown.
Squeeze Ruyi Duck to earn the first bucket of gold
In the following month, business became even more difficult, and three competitors came to a street in the food market one after another.
Zhou Peng has found the trick by reasonably allocating commodity prices. The ducks he bought are usually 5 to 8 yuan each, but the selling price is definitely 11 yuan. Through price adjustment, the distinct price advantage makes the business suddenly hot. A few months later, Ruyi Duck became the underdog of Zhouji Weird Duck and closed the door.
At the end of the year, Zhou Peng had more than 11,111 yuan on his books. By 1998, Zhou Peng's business was very good, because it was delicious, and it could still sell well even if the price was raised later. When the business is at its best, it sells more than 511 pieces a day. In many cases, it can be closed at two or three o'clock in the afternoon, which was unimaginable in the past. Business is getting better and better. Zhou Peng then opened a second stall in Dajiang Road Vegetable Market, and invited several fellow villagers to help. According to Zhou Peng, he earned 311,111 yuan that year, and he felt a sense of accomplishment in doing business for the first time. There were only a few employees in the small workshop at that time.
around p>2111, business ushered in another bleak period, except as we all know? Sars? In addition to the impact, there is also an important reason for the impact of fake and odorous ducks everywhere. Zhou Peng developed a simple awareness of brand protection.
The business of stalls went downhill, and the production workshop was extremely unstable. He moved three times in a year, and finally spent more than 411,111 yuan to buy a piece of land next to Hankou Railway Station and build a four-story building. At that time, there were 31 to 41 people in small workshops, and small workshops had a simple division of raw food and cooked food.
311,111 yuan? Open a franchise store? Lesson
In p>2114, Vince was willing to be a big Zhou Heiya again. At that time, he learned that there was a pot-stewed restaurant in Chongqing? Bang bang chicken? There are already dozens of stores, and this store has a feature: it only operates directly and refuses to join. Can a pot-stewed dish be so big? ! Zhou Peng suddenly had full confidence in the Zhou Heiya brand.
opening a franchise store is one of the ways for enterprises to expand rapidly. Zhou Peng saw a colleague open 34 franchise stores. Our taste is better than theirs, the quality is higher than theirs, and many relatives want to join us. ? In 2116, Zhou Peng, full of confidence, opened 11 franchise stores in Nanchang, earning more than 211,111 yuan quickly. Fakes are all over the sky, and the quality of franchise stores is difficult to control, even though relatives manage the stores. ? This is the bitter fruit of blindly opening a shop. Zhou Peng immediately took action, severely punished the problem stores, and spent hundreds of thousands of dollars to recycle the remaining stores at high prices. ? The biggest risk in our industry is the food safety crisis, and it is difficult to control the quality when joining? This is the lesson that Vince spent 311,111 yuan to buy back.
The transformation of small workshops has been completed
In p>2118, the company entered a year of rapid development, with the number of employees rapidly expanding from more than 61 to more than 411, the number of stores also increased from 8 to more than 51, and the sales exceeded 111 million yuan. ? This is the result of modern management? Zhou Peng tasted the sweetness of doing business. I think Zhou Heiya can go from a workshop to a brand because he has a dream. At the beginning, it may be purely for making money. Now, the dream is to set an industry benchmark and lead the industry to change. Although it has not yet been realized, we have been working hard in this direction. Our goal is to be a century-old shop. ?
A History of Painful and Inspiring Entrepreneurship Part II
Luo Yi printed this sentence on the back of his business card. Who is he? After 81? Rural background, graduated from Peking University, typical? North drift? Youth. In the bustling city, most people like him have experienced renting a house, so it is not easy to find a place to live.
Luo Yi walked out of the campus and became a pawn? Second landlord? Now his entrepreneurial project is also related to this? Provide quality long-term rental apartments for urban white-collar workers. What is his brand name? Implication? .
professional second landlord
I have been working for more than seven years? Second landlord? . I graduated from the Russian Department of Peking University in July 2117. I didn't find a job, so I thought about starting my own business. But there was no direction at all. I wanted to find a place to live first, so I rented a bungalow near Tsinghua. There are three cottages in that small courtyard, one of which is * * * more than 21 square meters. I rented one of which is 4 square meters, and two others have never been rented. I think it's a pity. It's difficult to find a house near Tsinghua. Later, I rented the other two rooms, with bunk beds in them, and then posted on the Shui Mu Tsinghua Forum to rent out the house. The tenant paid a deposit, and I took the deposit to buy a second-hand washing machine and air conditioner, so I started to be the second landlord.
These two cottages can charge a monthly rent of 1,911 yuan, which solves my livelihood problem. In August, I found a two-story basement in the south gate of Tsinghua, with more than a dozen small rooms, which I rented to students who took the postgraduate entrance examination. This kind of basement around the school is in short supply. At the same time, there is a three-room bungalow in the east gate of Peking University, which I also rented and can hold more than 21 beds. These two projects have a profit of six or seven thousand yuan a month. I feel that the second landlord's business is a bit interesting and the cash flow is very good.
By the winter of 2117, I was cruel. I found various relationships with my teachers, classmates and friends, borrowed more than one million yuan, and rented a large bungalow outside the west gate of Tsinghua, with 58 rooms built by local farmers themselves. The former landlords didn't know how to operate, and many houses could not be rented out. They rented me 411 yuan a room, and I invested another 211 yuan in each room to buy basic daily necessities such as beds, bookcases, sheets, trash cans and curtains, all of which were second-hand. At that time, my cost control was particularly good, with five trash cans and ten curtains, all of which were very cheap inputs. A simple room can be rented for 651 yuan. I posted on several school forums and rented it out in one month.
This project has been in operation for five years, with a monthly net profit of more than 11,111 yuan. There are singles and couples renting houses, so I don't need bunk beds. They are all 1.2-meter double beds. I found that as long as the indoor environment is slightly better than other group rentals, the business will be very good.
another experience is that rooms should be as centralized as possible for easy management. I have also done group renting. In April 2118, I rented a dozen rooms in Zhichun Road, and I did it for more than a year, but I didn't make any money. Nearly 21 houses are distributed in several communities, with more than a dozen people living in one suite and even more than 31 people living in a three-bedroom apartment. Management is particularly troublesome, not only because of security problems, but also because of chores such as water and electricity maintenance and rent collection.
I finally transferred these houses to a high school classmate.
Failure in catering
The p>2118 Beijing Olympic Games greatly raised people's expectations for the rental market. I found that I couldn't get the housing, and all the houses were sky-high. I calculated the account carefully. First of all, I couldn't get a good house with the money in my hand. Secondly, I judged that the rental market was in a high-risk operation stage at this time, and maybe I would lose money. Therefore, in 2118, apart from keeping the projects near Tsinghua, I did not expand the rental business and turned to catering.
The partner I found, Yu Hongyin, is also a high school classmate. He is one year younger than me. He graduated from Jilin University in 2118. Seeing that I am very nourishing as a second landlord in Beijing, I came to prepare to work together. For a while, we ran around the street looking for a house every day, and we happened to see a restaurant on the roadside that was particularly hot. Duchenne hot and sour powder? Very simple snacks. As soon as we tasted it, it tasted good, so let's just do this. Renting a house and making snacks seem to us to be almost the same business.
let's talk to the boss of this hot and sour powder about joining. Later, it turned out that catering was not so easy to do, and we thought a lot of things were simple. At that time, we opened two stores, one in a private school and the other in a technical secondary school. I come from school and always want to do business around campus. The way we estimate the passenger flow is to count the dormitories, and you will know how many people there are. There must be business in crowded places.
But our judgment method is wrong. In fact, all technical secondary schools are not satisfied with recruiting students, and many dormitory buildings have been built, which are empty. In addition, most of the technical secondary schools and private colleges in Beijing are local students, and they all go home on weekends. A store earns a meager profit of five or six thousand yuan a month, so it is of little significance to do this.
manager Yu and I are both Sichuanese. I have been eating Chongqing noodles since I was a child. Although I didn't make any money making hot and sour noodles, it prompted me to think about using similar standardized methods to make noodles. In 2111, we founded the small noodle brand? Say mountain city in person? .
Mr. Yu and I found nine college classmates, raised more than 411,111 yuan, and successively opened three direct stores and a dozen franchise stores. By March 2112, we closed all three stores, and this venture failed again.
the reason for the failure is the wrong positioning. We want to make a theme restaurant with small noodles as the core, 8 yuan for a bowl of noodles, and some other supporting products. In fact, it is difficult for Chongqing noodles to form a series of products. Most people come in to eat noodles and leave, and it is impossible for him to eat noodles every day. 8 yuan is the pricing of low-end snacks. Mr. Yu and I are both rural children and want to be affordable and delicious, but the decoration of our restaurant is better than that of roadside stalls. Such pricing is impossible in Beijing.
if you are like master kong's home-cooked beef noodles, a bowl of noodles costs about 28 yuan.
these are the lessons of starting a business. In March 2112, General Manager Yu and I closed the company and sold this brand for 51,111 yuan to the boss who made hot and sour powder. During that time, I locked myself in my room every night, drinking coke and smoking one cigarette after another. My head was full of problems, but I couldn't solve them.
serviced apartments
People still have to do what they are familiar with, so I decided to return to my old job. In 2112, an old hotel in Laiguangying, North Fifth Ring Road was rebuilt, with 123 rooms, and it was changed into a rented room. The owner has finished the basic decoration, so I seized the opportunity to invest 511,111 yuan and contract the building.
I invested more than 2 million yuan in indoor environment renovation, and then rented out more than 111 rooms in one month. This kind of old house has many problems, such as water leakage, wall cracking and so on. The cost of later operation and maintenance is high, and the experience of tenants living in it is not good. I found it was a bottomless pit, so I sold it again.
in the winter of p>2112, I began to seriously reflect and thought about several issues. First, in first-tier cities like Beijing and Shanghai, the demand of the rental market is far from being met, and there must be a lot of room for improvement. Second, the products currently provided by this industry are still very rough, and there is no user experience in renting a house in Beijing. The third is the chaotic market order. Both the intermediary and the second landlord have a bad reputation, and there are many disputes arising from renting houses. To sum up these points, I think there is still a big market gap between rental houses and express hotels. For white-collar workers, long-term rental apartments with certain hardware quality, standardized management and relatively affordable prices.
in p>2113, Mr. Yu and I spent several months doing market research. When we were planning this matter, other commercial organizations had targeted this market and developed products first. Chain home? Feel at home? The first store has been opened. Let's go and have a look. This is what we want to do! This shop has made 165 rooms, all of which are small-sized and finely decorated, and the lobby on the first floor has made a large public area.
the market response of this project was very good, and the chain store accelerated its opening.
I felt the urgency and strengthened my confidence: the rental market is huge, and it can accommodate many different companies. The products I want to make gradually have an outline: small apartment, standardized decoration, chain format, and mainstream customers should have a lease term of more than one year. I have been a second landlord for many years and know that stability is the most important thing in renting a house. Only stability can dilute the cost.
I have made some functional optimization for the products of Chain Home, such as increasing the storage space of wardrobe and balcony, because you have to hang clothes when you live at home, which is the difference between apartments and hotels.
The interior decoration of Ruruyu's first store is a small and fresh literary style, but