activity theme

Suzhou Kunshan Carnival Shopping Festival 2022 Summer Shopping Festival

I-word duration

From now until September 2022.

Activity form

Issue "1" wave coupons

This shopping festival will issue coupons to consumers.

Some of them are digital RMB coupons, which can be paid by consumers in Kunming through the APP digital RMB interface of participating banks or the unified digital RMB APP of the People's Bank of China, and used by cooperative merchants of relevant banks in the retail and catering industries, with full reduction and exemption according to the consumption amount;

Part of the subsidy is automobile consumption, and the subsidy is only for new cars sold by automobile sales enterprises.

Around the theme of "6" big consumption

1. Profit in business circle consumption

We will intensify efforts to mobilize merchants to make real discounts and promotions, and launch a series of consumption promotion activities in the field of commercial-supermarket complex consumption, so that citizens can really get benefits and benefits.

_ Stimulate the consumption vitality of the business circle, and launch a series of activities such as discounts and interactive experiences based on Kunshan Commercial Building, Kuncheng Plaza, Golden Eagle Shopping Center, RT Mart, wanda plaza, Jiufang Shopping Center and Wanxianghui Shopping Center to drive the double growth of passenger flow sales.

_ Accelerate the introduction of new consumer operators such as first stores, concept stores, experience stores and customized stores, attract more first stores and luxury brands, and promote the internationalization and quality development of Kunshan consumer market.

_ Carry out green energy-saving and rejuvenation activities for household appliances, and encourage consumers to replace or buy new household products such as green energy-saving household appliances and environmentally-friendly furniture. Encourage the development of "green home appliances sale" and "trade-in" and other promotional models.

2. Stimulate automobile consumption

Further release the potential of automobile consumption and launch a series of consumption promotion activities in automobile consumption and other fields.

_ Relying on automobile sales enterprises such as 4S stores, issue car purchase vouchers to car buyers.

_ Cooperate with banks to carry out automobile consumption promotion activities, and each bank will issue a certain amount of digital RMB exclusive red envelopes for automobile promotion.

_ Cooperate with Sinopec, PetroChina and other enterprises to launch the activity of buying cars and sending fuel cards.

_ Automobile sales enterprises superimpose new measures on the basis of the original preferential policies. Sinopec, PetroChina, Sinopec Shell and other enterprises will carry out promotional activities for refined oil products.

Provide a gourmet feast

Explore Suzhou series catering activities to promote consumption.

_ Relying on Kunshan's profound food culture, taking Kunshan's special foods such as hairy crabs, Austrian noodles, _ ducks, three hoofs and socks-bottom cakes as the entrance, combining seasonal products, traditional festivals and head platforms, through creative dishes, preferential promotions and low-priced packages, we will expand the consumption scale of the catering market and highlight Kunshan's food culture.

_ Jointly organize Kunshan Food Festival, Catering Skills Competition and other activities with catering associations and culinary associations, and launch a creative snack food market that reflects the original flavor of Kunshan.

4. Push "Cloud Purchase Kunshan"

Online drives offline, realizing a new consumption mechanism in which online drainage and offline experience promote each other.

_ Expand the online sales channels of enterprises to sell nationwide and globally in a more efficient way. Create a new orientation of "Made in Kunshan" online, broaden new sales channels for enterprises and expand the influence of "Made in Kunshan".

_ Strengthen cooperation with Ali, Meituan, Tik Tok and other head e-commerce platforms, hold live broadcast with goods and other activities, guide traditional economic industries to explore new paths and models of "network celebrity economy", and build Kunshan network celebrity industrial chain.

5. Start "Night Tour of Kunshan"

Start the brand of "Night Tour Kunshan" and focus on building a "one side, two points and two lines" night economic agglomeration area.

_ "Area 1" refers to Zhouzhuang Town, "Two Points" refers to the gathering night market and Dayuwan lakeside style commercial street, and "Two Lines" refers to the urban business travel line and Ma 'anshan Road cultural travel line.

_ Create a high-quality night market, organize the "brand night market" selection activities, guide the city to form a night market ecology with high logo, rich formats and normal and benign development, and comprehensively enhance the openness and prosperity of the city.

6. Accelerate the consumption of cultural tourism

Integrate Jiangnan culture, Kunshan scenery, sports and consumption promotion activities to accelerate the development and creation of cultural and sports tourism consumption products.

_ Promote the joint development of tourism and cultural resources in ancient towns such as Zhouzhuang, Jinxi, Qiandeng and Bacheng, and accelerate the integrated development of business travel, culture and sports-related industries.

_ Take summer parent-child tour and other activities as the traction, enhance the tourist attraction of Kunshan, and promote the modern trend to join hands with Jiangnan culture.

_ Work together to create new hotspots for sports consumption, encourage stadiums to optimize their functions and extend their opening hours. Develop national fitness, and promote all kinds of sports venues to open to the public free of charge or at low prices.

Carry out "n" field to promote consumption activities

During the shopping festival, each district and town will hold at least one theme activity. At the same time, six major consumption themes, such as profit-making in business circle consumption, boosting automobile consumption, offering food feast, pushing "buying Kunshan on the cloud", launching "night tour of Kunshan" and accelerating cultural tourism consumption, were comprehensively promoted to promote consumption activities.