One, through the SEO optimization, to get free search engine traffic
SEO (search engine optimization) is considered one of the most important sources of traffic, so an executable search engine optimization program is very important. For the optimization of independent malls, it is a little different from the optimization of ordinary business station, the optimization strategy is not the same. Ordinary business station because of the few pages, the home page carries the main traffic and ranking. Focus on optimizing the first page of the core keywords 3-5, there may be about one or two hundred accurate traffic every day. This may be enough for the enterprise station, but for the independent mall site is not enough. Independent mall on the flow of higher requirements, the need for thousands, tens of thousands, hundreds of thousands or even hundreds of thousands of traffic, obviously not a few keywords can be solved.
Two, social media diversion
Social media sites are a huge gold mine of traffic, if you set off a social campaign on social media, you can see dramatic results in a short time. Social media marketing is very popular, start engaging your target audience by posting links and posting content before re-linking them to your website. There are a variety of different strategies for social media marketing, and when you've been doing it for a while, you'll be able to recognize the most effective one way to drive traffic to your website.
Social media, which includes blogs, forums, videos, SNS, space, microblogs, weibo, wechat, and other interactive web tools. Small and medium-sized enterprises through the full operation of social media, you can spread the brand culture of the mall quickly, so as to obtain the emotional recognition of the massive number of users.
Three, paid advertising
Although paid advertising will cost you money, it is very effective, especially for new stations. If you can maintain a high conversion rate, paid advertising can provide you with great returns. For example, every time you click on a paid ad, someone goes directly to your site. Once they convert at your site, they are immediately able to reap the rewards. Therefore, your website design should be appealing and the user experience must be good.
Four, distribution system
Small and medium-sized independent malls, due to the capital is not sufficient, completely rely on their own direct sales, will develop more slowly. Therefore, you can consider establishing a nationwide distribution system, so that more distributors to assist their own sales together.
I hope I can help you, hope to adopt! Thank you