Entrepreneurial story of a bricklayer

"A farmer went to the city, made more than 10 million yuan, and went back to his hometown to transfer 1,500 acres of land to grow vegetables." This is a friend's introduction to Yuan Shenghua.

The first time I met Yuan Shenghua was at a western restaurant in Hankou's Methodist Gate. It was said that it was his first time to eat western food. Rarely suited and booted, he looked a little uncomfortable. Several times he took out cigarettes from his pants pocket and held them between his fingers, and asked a passing waiter with a silly smile, "Do I have to pay a fine for smoking?" That demeanor, like a schoolboy worried about being criticized by his teacher, made people laugh. "Just write me off as a Chinese farmer." He smiled brightly, with some relief.

Wooden flooring business to seize market opportunities

"I graduated from junior high school, is a farmer, when the construction of small workers, digging mines ......," Yuan Shenghua unapologetically told reporters.

Now 42 years old, he was born in Hubei Zhuxi. in early 1986, at the age of 13, he followed his parents to migrate their family to Wuhan City, Caidian District, Daji Street. In the five siblings he ranked third, after graduating from junior high school began to bear the burden of supporting the family for their parents.

In front of the reporter, Yuan Shenghua is a middle-aged man with a thin body. It's hard to imagine that at the age of 16, his first job in society is to work as a laborer on a construction site, moving bricks, sifting sand, and cement. Although young, but he is the most active one on the construction site. Not only and the workers played hot, but also and engineering supervisors closer and closer. "In any line of work, you can't be satisfied with the status quo, you have to be motivated and have goals." Yuan Shenghua admitted that he was never satisfied with just doing small jobs to support his family. Only one year later, he became a small contractor, leading dozens of migrant workers older than him. Supervisors have projects in hand, are happy to share some of this "head smart" young man. Later, with more and more projects, his construction team is getting bigger and bigger.

If it were not for his sister's call, he might have been doing construction. 2000 February, doing building materials business sister due to busy business, asked him to take the time to help a month of busy. Unintentionally, this allowed him to see the bright future of the building materials industry.

A month later, he invested 20,000 yuan, without hesitation in the Hankou Jinyang building materials city to take the front, do up the giant Ning floor agent.

At that time, the wood flooring market competition is not very fierce. The natural eloquence, coupled with the enthusiasm of the personality, so that Yuan Shenghua made a lot of good partners in the business. The first battle, not big front stalls up to a day's turnover of 40,000 yuan.

From wholesale food to building materials supermarkets, restaurants and foot spa city -

Caidian large set of streets to do the "boss"

Both contracted construction projects, but also to do the wooden flooring The first time I saw this, I was in the middle of the night, and I was in the middle of the night. But due to the demolition of the facade, around 2007, he ended the wooden flooring business.

In the first six months of the closure, he has identified a new development direction - back to Caidian large set of wholesale food.

This decision is due to his familiarity with Daji. At that time, Dajie street small ` side food stores, but large-scale wholesale centers are almost none. Small store owners, to run fifty or sixty kilometers to Hanzheng Street to buy goods. And the neighborhood of 70,000 to 80,000 residents, the demand for food is a small not market.

The first thing to do is to look at the right place, and in the second half of 2006, Yuan Shenghua, who has always been bold, took his wife and son back to Dajie Street.

After returning to the familiar territory, the mind is lively, people with good connections, he is like a fish out of water. The business is booming. "engage in wholesale food, my wife said, floor business earn enough money to live the rest of his life, there is no need to take risks; I do the hotel, my wife said, there has been so much money, buy a good car to play around on the line; I do the vegetable base, my wife thinks I'm crazy." Every transition, Yuan Shenghua has encountered opposition.

But he not only did, and out quickly.

In 2011, Shenghua building materials supermarket opened, tiles, materials, hardware, plumbing and other decoration supplies are readily available; not only to sell products, but also to undertake the renovation of the business, becoming the largest local building materials supermarket.

2012, Daji Tiankai building next to the E Xiang Hotel opened. Soybean flour wild vegetable paste, bush rice, konjac sour cabbage, earth pig's feet stewed potatoes and other authentic flavors of Jhuci home, immediately aroused the appetite of the good people, not only Caidian people know this store, Chaokou Development Zone, and even Hankou, and other central areas of the diners have come over to taste fresh food.

In 2013, E Xiang Foot Care City opened its doors.

Now, on the scale and turnover, Yuan Shenghua's building materials supermarkets, hotels and foot spa city, in Caidian Dajie street are called the boss.

Pointing to the hotel around the distant high-rise, Yuan Shenghua told reporters: "Look, over there is the Shimao Dragon Bay, this is the French style town, Millennium Beauty, Windsor Town ...... "These buildings have long been incorporated into his "super brain". To know, his hotel and foot spa city, as well as building materials supermarket, are all accompanied by these new buildings.

For that unraveling of the farmers complex -

Zhuxi 1800 meters on the mountains planting vegetables

In the second half of last year, Yuan Shenghua did something to make his wife "completely crazy!

Understanding his daily habits of friends, this is not at all surprised. Because, from the beginning to the end, Yuan Shenghua has a cut and dried "farmer complex".

Some years ago, as long as he was free, he drove a car around, to the large set of farmers to feel the bottom. Who grows vegetables without fertilizer without drugs, who raises chickens without adding feed, he got it all right. Later, he rented 50 acres of land in the local planting vegetables, not only to supply their own hotels, but also to drive local villagers to expand the scale of planting, and therefore won the agricultural science and technology demonstration figures, rural rich leader and other awards.

Sometimes, he will also drive seven or eight hundred kilometers, a round trip of more than ten hours, back to his hometown to collect the authentic taste of the soil, because in his hometown, the farmers are still living in the days of planting by the sky.

Wuhan's friends know him very well, as long as you know he went back to his hometown, he went all the way to the door of his hotel, and even waited for a few hours, for his car that a handful of wild vegetables. In order to eat a mouthful of real green vegetables, a few friends group to go to his hometown both to play and buy safe food, this activity has become frequent.

Once in a while, Yuan Shenghua thought: Since there is a demand, why don't I go back to my hometown to grow vegetables?

This time, Yuan Shenghua looked at a place called Jixinling in Taoyuan Township, Zhuxi. This is located in Chongqing, Hubei, Shaanxi three provinces (city) junction, there is a kind of saying: on the chicken heart ridge, a foot pedal three provinces. The highest peak is nearly 2,000 meters above sea level, with beautiful scenery, abundant springs, and a big difference in temperature between day and night, and there is no factory or mine in the surrounding area, which is the best site for planting vegetables. After the agreement with the local government and farmers to take the "company + cooperatives + farmers" mode, he took 1500 acres of land.

Yuan Shenghua's idea is very simple, vegetable planting without pesticides and fertilizers, zero pollution, no greenhouses, using spring irrigation, the output is sold to Wuhan. In this way, it can help local folks to get rid of poverty, and retain the footsteps of young people working outside.

After some market research, he found that there is no one in Hubei Province to sell affordable mountain vegetables chain stores, so adjusted the business ideas, intends to open "three provinces chicken heart ridge" mountain pollution-free vegetable stores, take the form of chain franchise business. From the origin to the store, each dish is marked with a two-dimensional code, as long as the cell phone scanning code will be able to know when these vegetables are in which piece of land sowing and growing, when to pick, through which a cold-chained truck transported over. Similar to Taobao logistics tracking.

In addition to vegetables, the store will also sell Zhuxi Gongmi, wild chestnuts, alpine bamboo shoots, ubiquitous walnuts and wild kiwi and other local specialties.

Yuan Shenghua told reporters that the first season of nearly 20 varieties of vegetables will be listed in May, and has developed 20 franchisees.

"Although the production cycle of naturally grown vegetables is longer and the cost is higher, I still plan to take the affordable route." Yuan Shenghua said that in the future, he will also raise poultry and livestock in the mountains, develop eco-tourism, and plan to open the largest all-natural alpine vegetable theme restaurant in Wuhan.

key1

Do not always play smart, but in the conditions of no technology and no capital, to be good at smart to find opportunities. In addition to being able to suffer, open-minded, accumulate contacts, make friends with "VIPs", the most important thing is still to have the motivation, restlessness of the status quo will be motivated. Secondly, in the face of opportunity, to be able to boldly grasp, just think not to do will never be successful.

key2

Transformation of the most avoid blind. Regardless of which industry is engaged in, familiarize yourself with the consumer objects and the geographical environment of this link is essential. Positioning is accurate, either like a building materials supermarket to do all, or like the E Xiang Hotel to do fine. Yuan Shenghua's every project, there are professional managers to help them take care of, "learn to let go" not only to make their own easy, more professional people can bring the maximization of economic benefits.

key3

To do the alpine pollution-free vegetable project, and take the cheap route, in line with the modern concept of health, the prospects for people to look forward to, but the key is to make the brand and standardize the operation.