Commercial design is a direct expression of brand culture and ideas. Here, first of all, it depends on the type of business, and then on the area and three-dimensional relationship of the facade to be done. Therefore, from the current mainstream style, the approach of the fa? ade should first locate the style, then try to use modern and concise line relations as the main display, and then _ match fashion materials, such as metal, acrylic, coated glass, etc., and then consider whether the lighting demand at night is multi-dimensional or one-way. Of course, whether there is light pollution control in the surrounding environment at night should be considered.
The facade design is not only the image symbol of commercial projects, but also a living signboard. A good facade design can leave a deep impression on consumers and make them remember. This is conducive to the concentration of popularity in shopping malls. So how should the facade of a commercial project be done? The following is explained by the design editor of Lingxian:
1. The fa? ade design of commercial projects should have certain characteristics, which is convenient for everyone to be familiar with and remember. In terms of architectural design techniques, more comprehensive consideration should be given to the application of modern comprehensive expression means such as building facade, lighting, performance, advertisement, display, release and multimedia. Do the diversification of facade style and facade combination, and create a unique experiential consumption space.
2. It is the key for the facade design to conform to the grade positioning, image positioning and target customer orientation. From here, it will involve the importance of positioning commercial real estate projects!
3. The building facade should be relatively simple and highly marked, which can highlight the characteristics of materials. Complex and colorful architectural facade style is no longer the mainstream design style.
Do you have to build a high-cost facade to create a project building with a good business atmosphere?
As an important part of the construction cost, the facade of a commercial building has always been a very tangled content for the owners in the project investment. As the first impression of a commercial project, grasping people's instant visual goodwill through the fa? ade brings direct possibilities for commercial drainage, which often produces twice the result with half the effort. For example, in Shanghai Jing 'an Kerry Center, the commercial podium can be regarded as a textbook of exquisite external facade practices, which almost includes all kinds of high-end facade materials and exquisite construction methods. Even in the luxurious and modern Magic Capital complex, it is easy to highlight its high-end international commercial image characteristics. In today's environment, where the facade is almost equivalent to the curtain wall, the so-called "skin and bones" facade system comes down, and the cost paid is to hang the real money invested on the exterior wall. Under the tide of commercial upgrading in the later stage of investment promotion and operation ability of various projects, the high construction cost undoubtedly restricts the room for soft power expansion in the later stage, which may be one of the important reasons why some beautiful commercial buildings are scarce. Since commercial projects are investment activities, reasonable cost control is natural. In the service project of Pishan, the author often needs to face the design requirements of "less money for the facade and good commercial effect" put forward by the owner. Especially in the old commercial projects and non-long-term rental property development projects facing the stock market, due to the project risk constraints brought by the project cycle time and the overall property scale, the cost will inevitably become the top priority for the owners, and for such projects, cost control is even one of the core factors for the success of the project. As a designer, Pishan actively faces such challenges, and explores reasonable and effective solutions in combination with typical projects and special research, trying to resolve the seemingly inevitable "contradiction" between construction cost and commercial effect. Two years ago, the author wrote an article about the facade of commercial buildings, "What kind of facade of commercial buildings can help real estate development? The article mainly divides the facade of the successful commercial project into seven ways: collage French style, street view sentiment style, domineering landmark style, exquisite forced format, landscape experience style and special-shaped eye-catching style. Intuitively, it can be seen that domineering landmarks, exquisite constraints and special-shaped eye-catching have higher requirements on material quality, construction accuracy and non-standardized products, which will inevitably lead to higher construction costs. Although the cost of landscape experience seems to be relatively controllable, the operating cost brought by later maintenance work can not be underestimated. Collage style and street view style are relatively easy to achieve low cost, but they also depend on the ingenious way of design to reduce costs without sacrificing commercial effects.
The activities inside the space can be shown to the urban people outside the space
Is it necessary to build a project building with a good business atmosphere with an expensive facade? Is it possible for a low-cost building facade to achieve a good commercial project? Is it possible to "spend less money on the facade and achieve good commercial results"? To put it bluntly, "the facade costs less, and the commercial effect is good" means to do great things with little money. The key to breaking through the mediocrity of limited cost lies in the ingenious design and planning. To give an inspiring example, in 2118, two British designers designed a floating music performance space antepaviliontheater on the river in East London, and the project was creatively located on a barge in the London Canal in the style of the 19th century. Through an inflatable structure in the shape of an airship, a multifunctional space for young people to communicate, listen to music and relax is formed. The upper part of the gas structure is made of reinforced nylon for making hot air balloons, and the dazzling yellow color is selected, which is particularly eye-catching against the contrast of the dark river and the old facade of red brick buildings on both sides. The bottom is made of transparent plastic film, which can show the activities inside the space to the urban people outside the space, showing the attraction of the space. This floating yellow "Led Zeppelin" traveled through the canal system in London for a week, and stopped at various docks for citizens to board the ship. Within a week, the airship quickly became a hot spot in online celebrity, London, and young people went to experience punching in. The organizer of the event has successfully made a space into a hot spot in online celebrity through extremely limited cost, and the greatest contribution is the planning of content and the design of space. We sum up the success of this case, which can be summarized as the following three main elements: interest. This mainly comes from the concept idea of planning and design. An interesting concept will often fully arouse the interest of the target group, bring stories and topics, make people feel funny and even subvert the traditional definition < P >. Generally, the cognitive music performance space is located in the architectural space on the ground of the city, but the designer chose antepaviliontheater on a barge, and this space can be flexibly expanded by inflation, which completely subverts the public's cognition of music performance space and makes people curious about experience exploration. Vision. Vision is the most intuitive way for people to understand space and architecture, including color, lighting, shape and other attributes. Clever use of visual attributes in design will often produce high cost-effective effects, among which the simplest and most effective way is color. Antepaviliontheater chose yellow, which is very eye-catching, and stands out in the dark background of the city and nature, with great recognition and visual impact. Content. A high-quality business place is bound to bear the dynamic content of business activities, which is exactly what the project tries to attract people to experience. It is undoubtedly the most vivid architectural facade of commercial projects to display the content of business activities or the wonderful and interesting indoor space. Antepaviliontheater chooses transparent plastic film as the building material at the bottom, which shows the rich and interesting activities of internal users to external viewers and attracts viewers into the experience, which is the classic application of this attribute. This is the profiling of the building facade in architecture, and the vividness of the facade is shaped and expressed by the richness of the internal space. For example, the Dutch Pavilion of the 2111 Hamburg World Expo designed by mvrdv consists of almost only a few floors supported by columns, and all the facade elements are composed of internal experience functions. The building shows its own interest to the fullest without advertising, which can satisfy the curiosity of the viewers, which can be described as zero customer acquisition cost brought by the design. However, the premise of using this attribute is that the content to be displayed should be attractive, which puts forward higher requirements for content planning, and we should have enough confidence in the displayed content activities, and at the same time skillfully choose the content and method to be displayed in the design.
these three elements of p>AntepavilionTheater's success are the effective ways to solve the problem of low cost and good commercial effect. Many successful commercial development projects make full use of these three attributes to deal with the building facade, and finally achieve the best commercial effect at a limited cost.
Most of these projects often appear in economically underdeveloped areas or areas that admire simple style. Although construction is limited by economic conditions or local culture, the cost of building facade is quite limited, but relying on the creativity of planning and design has made a place vitality that is difficult to be modulated by developed society and meticulous work, such as Southeast Asia, South America, western States of the United States and other regions.
MercadoDelRio was originally the product warehouse of the largest candle factory in Medellin. Because a coal-carrying railway used to pass by the building obliquely in history, the building plane was shaped into a triangle by the railway.
In 2111, the warehouse was acquired by the commercial real estate developer armadas.a.s, which took six years to prepare for the project development. Developers study and study similar successful projects around the world, including chelseamarket in Chelsea Square in new york, boroughmarket in Boluo Market in London and so on. At the same time, we explored and cultivated business content brands, and finally laid out more than 51 restaurants with their own characteristics in a space of 3,111 square meters, covering Colombia, Italy, Mexico, Peru, pizza, hamburgers, seafood, Japanese food, steaks, bars, desserts and other diverse regional catering categories. The rich product thickness greatly improved the chances of customers' multiple experiences. Developers use the story-telling and topical relationship between the old railway and the building, and use the space as the industrial feeling of warehouse building to build mercadodelrio with the railway station as the space theme. The choice of this theme is very clever. Most foreign railway stations have more catering functions. Passengers will travel after eating, and some citizens will come for leisure dining if they don't travel, which is equivalent to the intention of leisure dining in foreign cultures. Choosing this theme can easily be intuitively recognized by the public as a central and interesting place, and it is closely related to the history of the place. It can create differentiated characteristics in the atmosphere creation, operation and promotion of the place. On the other hand, it only took nine months to rebuild the building, and through extremely limited facade cost and simple and effective adjustment, it created a place space that can fully express the business planning ideas. The logo wall is made of perforated aluminum plate at the top of the building entrance, which reflects the young and fashionable characteristics of the project. The bottom is opened in a large area by setting sliding doors, showing the rich and popular indoor activities to the city. Three brick arch coupons were set up on a large mountain wall, which showed the theme elements of the railway station very intuitively. Brick coupon, a symbolic element, is also an effective means that is most easily felt by the general public in shaping the atmosphere of the place, and consumers' visual senses quickly bring it into the preset state of the project. The other parts of the gable wall are transformed by wet tiling. This cheap material, which is almost abandoned and eliminated in China, has created a vivid facade image by matching with the commercial theme. There is no bad material, only wrong usage. Through good and effective design, we can make up for the shortage of materials. Combining the theme of station and industrial feeling, the interior space exposes all pipelines, equipment and structural frames, and the ground is treated with rough cement self-leveling and exquisite tile paving, which fully shows the delicate feeling of Latin America's roughness, and at the same time, the whole atmosphere is relaxed and lively, which can be described as four or two. In the renovation, a steel sandwich was added to surround the indoor space, leaving a high space in the middle. At the top, a rough handcraft soft chandelier is used to set off the atmosphere of the place. The center on the first floor is high and the surrounding space is provided with stalls for dining. Dining can be done in front of stalls, on the dining table between dining units, or on the surrounding platform on the second floor, instead of centralizing the dining area like many food courts in China, which enhances the dining experience and avoids the sense of cheapness similar to dining halls. A small gathering area is set up in front of the bar format, and the bar is equipped with a TV screen to broadcast football matches, which is extremely important for Colombia where football culture is prevalent.