One of the biggest troubles brought to advertising marketers since the media era is the sudden increase of communication channels and platforms. Brand information should be spread through more channels, and each communication platform has its own characteristics. Therefore, the arrangement and combination between content and channels has become a huge source of workload.
The headache is not only the increase of workload, but also the requirement of people in the industry for familiarity with these channels. Just like many people don't know my official WeChat account, how many industry veterans are exporting content when changing industries, such as industries and investments? Brands are eager to understand because these people are opinion leaders who influence the industry.
based on this thinking, six months ago, I asked my team to start sorting out the ranking of opinion leaders in major customer product categories. Every month, my team will make a valuable report, presenting the top ten industry leaders in various industries. Due to the closed and hierarchical nature of WeChat, this report mainly focuses on WeChat and does not cover Weibo.
This document has been recognized by many team leaders in the company, and it has also become an interesting diary to improve self-awareness after work. I received this report again yesterday. This feeling can be shared with more colleagues. The following is an introduction written by CANDICE from my team. List the most influential accounts in several industries.
please note that we should not deliberately distinguish between real opinion leaders and marketing information accounts when we are not combing. Moreover, our ranking is recalculated and scored based on the existing public data and the data of several third-party ranking companies, so there will be some differences.
Fashion/Popular
In the KOL category, besides the well-known gogoboi, Apollo, xu teacher and YangFanJame, there is also a senior psychopath, and Becky Li, a beauty blogger, who will tell users what to buy and how to buy it with her personal experience. She is affectionately known as buy buy to buy leaders to be fans; In addition, there is a third fashion week. Author F Jun will show you the latest news from clothes to fashion trends;
Entertainment/Entertainment
In addition to the well-known president of Guanba in the entertainment circle, a pair of mandarin ducks in the gossip circle, namely Ye Ye and Yi Tai, are also dark horses in the circle, breaking the latest information in real time; In addition, entertainment reporter Luo Beibei gives you serious and profound gossip.
Food/Catering
In the food category, Eclipse's shortbread adults firmly occupy the first place. In addition, there is a food station that insists on conveying food by video and a phone call. As a food column of the video, the food station insists on eating well and living well! ; Living standard; Caicai Food Diary will provide fans with various cooking methods of home cooking based on search, and teach kitchen tips.
Finance/Finance
In the financial field, Huang Shengkan Finance, founded by Wang Ning, the chief financial blogger, and Huang Sheng, the chairman of West tou.com, has gained high attention. Wang Ning will regularly analyze the latest developments of stocks for fans and spread the investment concept at the same time; Huang Sheng, on the other hand, will interpret social hotspots and changes from the perspective of finance and economics, and at the same time launch his own finance and economics course; As a news release platform for financial affairs, financial internal reference uses data and official reports to interpret financial trends.
Technology/Technology
In the science and technology category, the official account of Science and Technology Aesthetics WeChat is the window of science and technology aesthetics of electronic product evaluation institutions. Yan Na, the founder, regularly launches evaluation videos of various digital products to explain the latest technologies used by digital products to fans; The main content of the laying duck, S, publishes information about the technology industry and computer skills. Its attitude of loving computer games and enjoying life has attracted many young technology lovers. Luo Yonghao, the founder of Hammer Technology, pushed not only the latest development of Hammer mobile phone, but also his own entrepreneurial experience and understanding of the workplace and life in the official WeChat account.
mother and baby//mother-baby
The top three parent-child categories: mother's handbook, parenting, and discovering mother's official account style are biased towards marketing numbers, and the published content lacks its own unique characteristics. It mainly shares mother's parenting knowledge, infant's nutrition collocation and the cultivation and coordination of parent-child relationship. Among them, the No.1 Mother's Handbook will regularly publish reading lists suitable for children of all ages.
Cartoon/Cartoon
In the cartoon category, the frog who claims to be the president of the Cosmic Wives Association shares emotional stories and interesting things in life with his unique style of painting, creating a funny and warm second world; Constellation entertainment expert, fellow uncle, published a series of constellation tucao cartoons with unique style; Jimmy's cartoons are a gathering platform for artists and platforms to heal cartoons, expressing the beauty and warmth of the world with cartoons;
Travel/Travel
Catway Eagle, which ranks first, is the official platform of catwalk eagle in world-renowned tourist communities, and occasionally pushes travel destination recommendation, journey sharing and itinerary planning guidance; Wechat official account Riding Donkey, as a platform for travel agencies, not only pushes travel tips and information, but also provides ways to make friends to help them find travel partners. Global travel focuses on sharing world scenery, travel information and exclusive stories of travelers.
above, read happily.
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