an express hotel is also a budget hotel.
what is an economy hotel? What are the essential differences between budget hotels and star hotels? So far, no one can give a unified standard.
In recent years, some domestic experts and scholars have made more and more research on this concept. The following is a summary of some foreign experts and scholars' research on this concept.
Quest (1983) believes that budget hotel is a new type of hotel with small scale, limited facilities and affordable price. Lee (1984) pointed out that it is the fastest growing hotel type in the hotel industry, providing clean and simple rooms; Bale (1984) pointed out that American budget hotels only operate rooms, about 151 rooms, and the overall price is 25%-51% lower than that of medium-sized hotels; The definition of Gilbert and Arnold (1989) is a hotel that provides limited services and provides a standard and standardized accommodation environment: the quality is equivalent to that of three-and four-star hotels, but the price is 25-31% cheaper; In the early 1991s, Snior and Morphew (1991) thought that economy hotel was a kind of accommodation for short-distance travelers with low budget. Justus (1991) described the American Microtel hotel rules as an economic budget accommodation industry, providing basic facilities, keeping prices low, without food and beverage services, banquet facilities, gyms and other entertainment facilities; Davidson (1993) pointed out that the economical accommodation industry has all the advantages of hotel chains, and through specific design and management, it can have highly competitive housing prices, so as to achieve low construction costs and low operating costs.
design and planning points of budget hotels 1. location and environment
● budget hotels are not cheap hotels. Less investment and low operating costs are one of the characteristics of budget hotels, but they are not the essence or the absolute purpose. The essence of budget hotels is low burden and quick return, which make the general scale and business orientation of budget hotels relatively limited.
● Economy hotels are characterized by making money quickly with less money, but they can only survive in cities or regions with developed economy, fast population flow, high density, convenient transportation and mature municipal facilities. It is difficult for economically backward areas to create a real economy hotel.
● guest rooms are the main business items in budget hotels, and there are few or no supporting facilities such as catering, recreation and meetings, so there should be restaurants, bars, shops, postal services, entertainment, convenience stores and other facilities within a radius of 311m around the hotel that meet the comprehensive needs of guests and are within walking distance, and the transportation stations should be close.
● When selecting a location for an economy hotel, special attention should be paid to the existing municipal and communication conditions.
ii. investment and evaluation
● the investment quota and investment target must be in a reasonable balance. At the same time, it is necessary to evaluate the source structure, its reliability and durability.
● The determination of investment amount is based on an accurate understanding of construction cost and operation cost, and an objective calculation of the feasibility and cycle of investment return.
● The more rooms, the lower the unit cost.
● pragmatic choice of equipment.
III. Scale and Function
Economy hotels can be large or small, but the setting of 16-21 rooms on each floor, with the total number of floors not exceeding 11, is ideal. The appropriate total construction area should be limited to 6111-11111m2. Of course, it can be smaller.
● Economy hotels can also be built in a large commercial complex, so that other functional areas of this group of buildings (such as restaurants, bars, theaters, shops, etc.) can naturally support and serve the hotels.
● You can also use a certain area on the first floor of the hotel to attract investment, such as arranging fast food restaurants, laundries, travel agencies, etc., which not only supplements the functions, but also facilitates the guests.
●“B& B "(bed and breakfast), the guest room is the most important function of an economy hotel, which should account for 71-81% of the total building area of the hotel; Followed by a front hall (lobby), a restaurant (or cafeteria), and sometimes there may be a cake shop, a small commodity kiosk, a small bar and so on. Economy hotel doesn't want guests to stay in the public area of the hotel for a long time, and the lobby is exquisite and practical. The hotel's operation, scheduling, monitoring and financial functions are all located in the front desk area.
● Safety, hygiene and convenience are the basic standards.
● Support and guarantee of social service supporting system.
● Employee management mode and its application.
Fourth, style and form
● Economy hotels can also be divided into "style" and "popular". Style is more cultural, pursuing some artistic effect and theme connotation, emphasizing humanized environment, which is conducive to sales. The popular type is relatively simple, cheap, extremely demanding in location and difficult to operate.
● Economy hotels are also divided into "urban style", "holiday style" and "continental style": different rules, different positioning and different effects.
● Periodicity of style: The enduring hotel styles are mostly non-fashionable, while the more popular hotels must constantly inject a lot of cultural blood with design to maintain the life of style. Economic indicators of budget hotels (table) Example: A budget hotel with 121 rooms:
1. Construction area: 6,111m2; 2. Building structure: reinforced concrete frame shear structure; 3. Estimated investment: 18 million yuan; 4. Hotel staff: 21 people; 5. Sales revenue: 6 million yuan/year on average; 6. Operating cost: about 1.8 million yuan Description: The more rooms, the less pool area, the lower unit cost and the relatively lower operating cost. However, budget hotels generally should not exceed 211 rooms.