Compared with the initial joining fee of 8 million yuan, the entry threshold seems to be greatly reduced. But the answer given by McDonald's is that at least 2 million funds owned by individuals at the time of application refer to cash or stocks and bonds equivalent to cash, including assets that can be realized, such as houses. Franchisees will get the right to operate the existing McDonald's restaurant 10 after paying 2 million yuan in one lump sum.
The minimum requirement for franchisee individual capital is at least 2 million yuan, which cannot be loaned. The applicant must invest at least 2 million yuan, which is the upfront cost for the applicant to buy a mature restaurant, excluding the working capital required for the operation of the restaurant.
This 2 million yuan includes the purchase of kitchen equipment, signboards, chairs, decoration, admission fees and deposit. The amount required for actual operation is much higher than 2 million yuan.
In addition to this 2 million yuan, what other expenses will be incurred? First, rent or property fees; Second, franchisees still need to pay the joining fee, system fee and advertising promotion fee every month; The third is the salary and daily cash flow of restaurant employees.
How many application processes? I have to train and operate.
Don't be too proud of local tyrants. McDonald's choosing franchisees is definitely not a game with money.
According to McDonald's franchise website, it is not easy for individuals to apply to join McDonald's stores, and there are many processes, namely: filling in the application form online-preliminary screening-first interview-three-day restaurant internship-second interview -9 ~ 10 month full-time training-passing McDonald's evaluation-signing a contract-handing over McDonald's restaurant-starting restaurant operation.
There is no training fee and no treatment for training. This is free training. The training period is 9~ 10 months, and I must attend the training. After passing the training, applicants need to go through the final review and evaluation before they have the opportunity to sign a contract with McDonald's. The whole process can be described as "going through five customs and cutting six generals". Even if the contract is successful, I will be personally responsible for the management and operation of the store in the future, and I shall not entrust others.
The investment return period is relatively long.
Looking at foreign fast food brands such as McDonald's and KFC, there are often long queues in the stores. Many investors think that joining McDonald's will make them get rich quickly. So what is its return on investment?
McDonald's said that the situation of each restaurant is different, and McDonald's does not guarantee any form of profit. This is a long-term investment return project. If managed properly, profits can be expected.
The reporter also consulted some insiders. In the past, the payback period of investment was at least five years. In recent years, with the rising cost of price, labor and rent, and the fierce competition of similar fast food brands such as KFC, the future profit rate may not be very optimistic. However, learning the experience of McDonald's standardized operation system and brand management is a rare experience for franchisees who are interested in fast food chain management.
McDonald's is one of the most famous fast food in the world, and there are many McDonald's franchisees in China. So how big is the area of McDonald's franchisees to reach the standard?
The phrase "McDonald's is more than just a restaurant" clearly summarizes the management concept of McDonald's Group. In the whole system of McDonald's in the world, the operation of McDonald's restaurant is a very important part, because McDonald's business philosophy, joy and delicacy are all passed on to customers through restaurant staff.
However, the restaurant is not the whole of McDonald's world brand, it is just the tip of the iceberg, because it is behind it.
With a comprehensive, perfect and powerful support system, the quality and quantity have been effectively improved/increased, which is powerful.
The support of the system includes: the purchasing network of food processing and manufacturing suppliers, packaging suppliers and distributors with advanced technology and management, perfect human management and training system, global management, transportation and marketing system, development and construction, marketing, accurate and rapid financial statistics and analysis.
Joining McDonald's is actually very simple. In terms of the size of the store, the basic standard of McDonald's is about 100 to 120 square meters. Conditional franchisees can consider joining.