Marketing (Hotel Marketing Direction)
Cultivation Objectives
This major was created in 2008, the direction of "marketing + hotel management" as a feature, to cultivate the mastery of marketing and hotel management of basic knowledge, basic theory and basic methods, with a good professional ethics and modern hotel and hotel management. Good professional ethics and modern hotel and service industry management concepts and awareness, to be able to engage in high-star hotels, senior catering organizations and other high-end service industry in related management, operation, planning, consulting, application-oriented professionals.
Major Courses
Management, Microeconomics, Marketing, Market Research and Forecasting, Consumer Behavior, Introduction to Hotel Management, Hotel Marketing Practice, Hotel Catering Management
Cultivation Specification
1. Master the basic theories and knowledge of hotel management and marketing;
2. Familiar with China's guidelines, policies and regulations on hotel management and marketing, and understand the practices and rules of the international hotel industry;
3. Ability to master hotel market research and forecasting, hotel market development, hotel marketing planning, and hotel product sales;
4. Familiar with the basic process of the business of various departments of the hotel, and master the management of the hotel front office, guest room management, food and beverage management, and recreational services and management. Business ability;
5. Strong language and writing expression ability, can skillfully apply the Internet and modern information technology to engage in hotel marketing;
6. Understanding of the theoretical frontier and development of the discipline, master the basic methods of literature search, data query, can carry out the analysis of the business issues of hotel marketing and research, with a strong social adaptability and Innovation ability.
Program and Degree
The program lasts for 4 years, and Bachelor's Degree in Management is awarded
Careers
Graduates can be engaged in management, operation, planning and consulting in the high-end service fields of the industries of hotels, tourism, catering, luxury goods, media, health, pension, real estate, aviation and medical care.
Professional Characteristics
The program combines marketing and business knowledge with actual hotel operations, and focuses on exercising students' communication, cooperation, interpersonal and leadership skills. Students can be recommended by the school to get paid internships and work opportunities in domestic famous hotels or other high-end service industries during their study period, which will give them valuable work experience and give them a head start in the workplace.
Marketing Major (Network Innovation Marketing Direction)
Cultivation Objectives
This major was created in 2008, the direction of "network + innovation + marketing" as the characteristics of the cultivation of moral, intellectual, physical, aesthetic, and labor all-round development, mastery of marketing and the Internet in the basic knowledge, The direction is characterized by "network + innovation + marketing", which cultivates the overall development of moral, physical, physical, aesthetic and labor, masters the basic knowledge, basic theories and basic methods of marketing and the Internet, grasps the innovative marketing methods of modern enterprises, has the basic skills of applying the modern information technology tools for network data processing and analysis, marketing website construction, search engine optimization, network marketing and planning, innovative entrepreneurship management, etc., and is able to engage in the innovative marketing based on the network platform in various enterprises and institutions.
Major courses
Management, principles of accounting, marketing, strategic management, market research and forecasting, consumer behavior, network marketing and planning.
Cultivation specifications
1. Master the basic theory and knowledge of Internet and marketing;
2. Familiarize with China's Internet and marketing guidelines, policies and regulations, and understand the practices and rules of the international network marketing;
3. Master the basic capabilities of network market research and forecasting, network marketing and planning, network sales management, marketing services. Ability;
4. Master marketing website construction, front-end display optimization, network entrepreneurship and entrepreneurial management capabilities;
5. Understanding of the theoretical frontiers of the discipline and the dynamics of development;
6. Strong verbal and written expression skills, skilled in the application of the Internet and electronic computers to engage in network marketing;
7. Master literature search, Master the basic methods of literature search, data query, can use qualitative and quantitative methods for network marketing business issues analysis and research, with strong social adaptability and innovation ability.
Duration and Degree
This program has a duration of four years, and students are awarded the bachelor's degree of management upon graduation.
Employment Opportunities
E-commerce operation specialists, customer service specialists, website promotion specialists, online sales representatives, salespersons, product purchasing specialists, product managers, self-employed entrepreneurs and so on. Some students in the next 5-10 years can grow into e-commerce professional managers, key account managers, SEO engineers, SEM optimizer, new media promotion and operation planner, e-commerce operators and other high-level and high-paying talents.
Professional Characteristics
This major takes marketing theory as the foundation and "network" + "innovation" ability as the two-wing characteristics, and builds three platforms of "competition for learning, industry-academia fusion, and skill certification" to support the training of professional managers. "The goal is to cultivate four types of talents: enterprise-type, network-type, entrepreneurship-type and management-type.
The 2022 Tianjin Tianshi College senior to undergraduate professional introduction: marketing has been announced, more Tianjin senior to undergraduate information, please pay attention to Tianjin senior to undergraduate column page.
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