Business preparation plan for opening a supermarket 1
First, pay attention to the business plan.
1. Focus on products
2. Dare to compete
Understand the market
4. Indicate the direction of action
5. Show your management team
6. Excellent plan summary
1. Introduction of specialty supermarket:
In the bustling Xiasha University Town, there are our students' own supermarkets and specialty supermarkets in the University Town. This is the dream of overseas students. The supermarket is open to all teachers, students and foreign tourists in the university town, and everyone can eat here. We aim to serve our classmates and provide them with local specialties. A convenient place to solve ideological worries, so that students far away from home can also eat the specialties of their hometown, feel the taste of their hometown, and let more students taste different flavors of food. .
The specialty supermarket will be divided into two floors. There are ten shelves on the first floor, which are used to place local specialties. Try to include all the green specialties from all over the country so that you can eat them at once. We also have a local jewelry counter. The second floor is to provide you with leisure specialties, fresh specialties and local specialty drinks. This is the characteristic of our supermarket, which integrates leisure and shopping. Let you spend your shopping trip in enjoyment.
The management of the supermarket will be our own responsibility, we all have our own professional knowledge, and the talent advantage of each major makes us not dependent on others. Only your own supermarket will serve him wholeheartedly. This is our great advantage. Everyone will consciously put forward the development plan of the supermarket in time. Supermarkets will also strictly control the quality to ensure the food safety of students. To this end, we will establish a set of our own product procurement system. 1; Only cooperate with reputable businesses and sign integrity agreements. 2. The inspection department implements the responsibility system. We will ensure that all products are of high quality.
2. Financing method:
The investment in the supermarket will be shared by our founders, and the joint-stock system will be implemented, and the preferential policies of the state for college students' entrepreneurship will be used to make bank loans. And with the development of supermarkets, other financing methods will also develop. When we always insist on our own management and operation. 3. Our philosophy: Enjoy food. Enjoy culture. Cultural integration. Promote culture. 4. Our slogan: Eat all over the world easily, and you can choose all kinds of special foods. Our goal: to build a characteristic supermarket with cultural characteristics and make it a "home" for students with advanced management concepts. Let students better understand different cultures, spread local cultural characteristics, promote cultural exchanges between provinces and cities in China, and let China traditional culture be carried forward among college students. At the same time, I hope the development of supermarkets can provide more students with part-time jobs. Our long-term plan is to develop into a supermarket chain within five years.
Team structure
Company nature:
Organizational structure: the company adopts linear organizational form in the initial and middle stages, and the organizational structure chart is as follows:
Departmental functions:
General Manager: Responsible for the overall work of the company. Responsible for supermarket development planning, system analysis, development strategy formulation and implementation; Promote the construction and improvement of various management rules and regulations; Regularly analyze and evaluate the benefits of the company's operation; Overall coordination, arrangement and final audit of the work of various departments; Coordinate and motivate the work of various departments; Design a set of personnel planning scheme suitable for the company (scheme in line with the company's development direction and customer flow direction) and design a reasonable salary system.
Secretariat: responsible for personnel recruitment, selection, training and assessment; Responsible for formulating and organizing the implementation of the supermarket work system; Responsible for the supervision of various official documents, the management of official documents and files (specialty-related information, member information system), printing and other work; Responsible for inventory management (the supermarket will establish a warehousing management system); Handle customer complaints and deal with some emergencies in the supermarket. Responsible for the statistical distribution of employees' wages; Supervise and manage daily financial revenue and expenditure.
Marketing department: responsible for market research, understanding market trends, establishing and improving information collection channels, and formulating reasonable marketing strategies accordingly; Responsible for the company's propaganda work, establish the image of characteristic supermarket, collect the opinions of consumers, and formulate corresponding marketing strategies in time.
Procurement quality inspection department: responsible for the procurement of goods, contact with suppliers and quality inspection according to the quality management system formulated by supermarkets and our unique product procurement system; Responsible for warehouse management and regular quality inspection of warehouse goods.
Finance department: formulate the financial management system of specialty stores and organize its implementation; Responsible for the accounting registration of daily business activities, cooperate with the marketing department to formulate various investment and financial plans, pre-settle accounts and formulate various related financial statements; Make a correct risk analysis of all the investments in the specialty store, and participate in formulating the overall development strategy of the specialty store.
market analysis
Market environment analysis is the primary work for products to further explore the market. Only by analyzing the market environment correctly can we formulate correct product strategies and achieve success. Market environment is divided into micro-environment and macro-environment.
Macro-environmental analysis:
1, economic environment:
A. market background: (1). It is estimated that there are about 890,000 college students studying in Hangzhou, and more than 50% of them will buy local products when they go home on holidays. (2) As an ancient cultural capital with beautiful scenery, Hangzhou attracts more and more tourists every year. (3) Students from all corners of the country naturally have strong curiosity and desire to buy special products from different regions.
B. market environment analysis: (1). At present, the sales of specialty products in the market are particularly chaotic. For example, there are three products that have no factory name and address, poor packaging, insufficient grade, serious counterfeiting, irregular operation and serious price and rebate. Therefore, consumers have a bad impression of specialty products. (2) Many authentic specialty enterprises have basically formed regional brands. Due to the complexity of regional protection and management, the prices of specialty products are generally high. As college students, they don't have enough economic ability to buy overpriced products.
C. Business opportunities: A few specialty stores and large shopping malls form a monopoly of specialty stores. Our enterprise mainly targets at college students, so the product price is reasonable. This has created the survival and potential of our specialty store.
D. Market potential: (1). The number of college students is increasing year by year, and the overall consumption level is also constantly improving. (2) There are few specialty stores in Xiasha Higher Education Park.
E consumption structure: Engel coefficient decreased to 37. 3%, which reflects the great improvement of national living standards, and the average monthly living expenses of college students have also increased. The results of this survey show that although the proportion of household food expenditure to total consumption expenditure has decreased, the total food consumption has increased, and people are increasingly pursuing green and healthy food.
F. Population and culture education: College students have received higher education, their cultural quality is higher than that of the general public, and they have a clear pursuit of product quality and brand. They have a deep understanding of environmental protection.
2. Political environment: The government supports college students' entrepreneurship and provides a series of preferential policies.
(1) Self-employed individuals are exempt from industrial and commercial registration fees.
(2) The tax registration certificate is free of carpentry fees.
(3) Exempting the registration fee for private non-enterprise units.
(4) visa-free fee for labor contracts.
3. Technical environment
The development of science and technology. In this rapidly developing information age, China's agricultural product processing technology and agricultural product breeding technology are constantly developing. This laid the foundation for the future development of our enterprise. Agricultural products processing technology makes our products unified and branded more smoothly, and is committed to establishing specialty monopoly enterprises suitable for the characteristics of higher education parks.
4. Natural environment
With the rapid development of Hangzhou's economy and the continuous improvement of traffic conditions, high-speed networks are all over Hangzhou. This enables our enterprise to provide consumers with various special agricultural products from all over the country.
Microenvironment analysis:? 7+ 1? Introduction to the store: to build? Quality farmhouse store? The first brand is aimed at commercial shops specializing in various rural specialties, emphasizing quality, keeping reputation and affordable prices. Our store will also develop chain operation with unique experience and perfect management system, focusing on 65,438+000% of farm products, bringing together the essence of farm products from all over the country. The products are original, excellent in quality and exciting in price, and the high-quality products with farm characteristics will be displayed in the store one by one.
Constantly sum up development experience and formulate business strategies according to market changes and changes in consumer demand; Reasonably allocate manpower, strengthen professional training, and make up for other deficiencies with better service attitude.
Constantly expand the industrial scale and enhance their own competitiveness; Attract more investors' favor with innovative development ideas; Starting from the needs of consumers at all levels, constantly expand the source of tourists; After developing to a certain scale, we can establish our own product base and transportation team.
Constantly sum up development experience and formulate business strategies according to market changes and changes in consumer demand; Reasonably allocate manpower, strengthen professional training, and make up for other deficiencies with better service attitude. Constantly expand the industrial scale and enhance their own competitiveness; Attract more investors' favor with innovative development ideas; Starting from the needs of consumers at all levels, constantly expand the source of tourists; After developing to a certain scale, we can establish our own product base and transportation team.
Fourth, competitor analysis
Competitive analysis is to analyze the existing competitors and potential competitors, analyze the advantages and disadvantages of these competitors, so as to find out where the competitive advantages of our products are and formulate effective competitive strategies.
1, direct competitor
At present, there are relatively few shops specializing in specialty sales around Xiasha University, but the threat of scattered competitors should not be underestimated. They mainly refer to the specialty sales of local online specialty stores and some large and medium-sized department stores.
(1) Online store.
At present, there are more than 100 online stores selling specialty products on Taobao, and there is a rapid growth trend. These stores rely on a variety of favorable resources, such as being close to the origin of products, having their own factories to manufacture products, and online joining of an agricultural specialty company. Their products are close to ours and are our main competitors in the long run.
(2) Large and medium-sized department stores.
Xiasha Higher Education Park has large department stores such as Wu Mei, Duchamp and Lianhua. These supermarkets have strong strength, huge business scale, perfect sales channels, strong marketing ability, huge advertising investment, a complete set of relatively complete industrial chain and a relatively complete quality management system. Medium-sized department stores are scattered around colleges and universities. Compared with large supermarkets, the scale is smaller, generally in the secondary and tertiary markets, but it also has a relatively perfect business philosophy and customer base. Their shortcoming is that they are not proficient in business, and they are our secondary competitors.
(3) At present, there is no shop specializing in selling local specialties with brand benefits, which shows that this industry is in the initial stage of enlightenment in Xiasha area.
2. Potential competitors
Specialty products are scattered and the entry threshold is low, so some non-staple food retail industries may be our potential competitors.
3. Analysis of competitors:
name
force
superiority
weakness
Disadvantaged
Online local specialty store
1. The operation cost is low and the operation is flexible.
2. Emerging channels, easy to purchase.
3. Have geographical advantages and other resources.
4. The price is cheaper than the physical store.
1. The variety is incomplete and the characteristics are not enough.
2. The customer can't get in touch with the entity and has concerns about quality and safety.
3. Online shopping is risky.
It is difficult to form a large-scale enterprise.
Large and medium-sized department stores
1. Standardized management and abundant funds.
2. National chain, superior geographical position.
3. The price is moderate, consumers follow the crowd and have strong purchasing power.
4. Large investment in marketing and advertising, with brand benefits.
1. has a large scale and weak adaptability.
2. The product is miscellaneous but not refined.
3. High operating costs and risks.
4. There are many local specialties and the variety of products is not rich enough.
4, competitive strategy:
(1) The competitive marketing strategy is to provide customers with the greatest convenience by providing the best quality and the most cost-effective products.
(2) The strategic orientation is: to provide customers with the greatest satisfaction.
(3) Brief analysis of customer value:
5. The basic competitive strategies adopted are:
(1) Differentiation strategy: The so-called differentiation means differentiating most products from the market. If it is basically homogeneous with other products, it has no characteristics at all. The real core of the company? Features? Can't become a selling point, and the company can't escape the fate of being eliminated. Therefore, we will work hard on the choice of products, first of all, seek support points and characteristics in products. The products we sell will be the most distinctive and highly praised specialties from all over the world as the main source of products. While operating and selling, we will adjust the types and methods of purchase in time according to market trends and customer preferences.
(2) Cultural and experiential marketing strategy: The students from major universities in Xiasha come from all provinces, cities and regions in China. The specialties of each region are different. By selling special products from different regions, we can meet the needs of students from different regions and increase the chances for students to experience different food styles from other regions. Starting from the idea that some students miss their hometown snacks and specialties, we can meet the needs of more customers and win more customers at the same time.
Verb (abbreviation of verb) market strategy
1, product introduction
The products of specialty supermarkets are, of course, famous specialty products from all over the country, such as Guilin specialty (Guilin Yuzhu, Guilin Crispy Sugar), Henan specialty (Xinzheng Jujube), Xinjiang specialty (Wu Mei), Hunan specialty, Jiangxi specialty, Gansu specialty and so on. We will provide our customers with high-quality products.
Supermarkets will have their own packaging bags and apply for their own trademarks to ensure that customers can buy with confidence and eat comfortably.
2. Target market analysis of featured products
Target market positioning? Students in university town
This time, I made a market survey on the establishment of specialty supermarkets, distributed questionnaires in the University Town 10 universities, and conducted an online survey. Most college students say that if there are specialties in the university town, they will buy them and recommend friends to go. As can be seen from the questionnaire survey, the market demand is large and the market potential is great.
3. marketing opportunities of special products and its countermeasures.
(1) price
In the questionnaire, we also made a survey on pricing. Most students say that they spend around 30 yuan every time, so our price positioning will fully consider students' spending power and attract customers with reasonable charging standards. There will also be two business models, membership system and ordinary system, with moderate prices. In addition to providing value-added services for members, ordinary consumers can also enjoy inexpensive services.
(2) Sales channels
There are two sales channels: supermarket sales and door-to-door service. You can apply to become our member if you spend a certain amount at one time, and members can enjoy the membership price after spending with the membership card. How much you can spend to become our member depends on the specific situation.
(3) Promotion strategy
1. Discount at the beginning of opening. When the new store opens, customers don't know what business we do, and they don't know or are familiar with our things. Therefore, we offer discounts to let customers know more about our store. If customers find it delicious and interesting, they will often come to visit us in the future.
2. Issue coupons. Because our target consumers are students, and our new store has just opened, we will distribute coupons near the surrounding schools to attract students.
3. Distribute advertisements. Can we advertise around the humanitarian school to let customers know that there are new ones? Specialty supermarket? Promote the characteristics of supermarkets in advertisements.
4. Festival promotion activities. We have promotional activities on the following festivals? New Year's Day, Valentine's Day, Labor Day, Qixi Valentine's Day, Teacher's Day, Mid-Autumn Festival, National Day and Christmas.
5. Special moments. In the period of low customer flow, there will be some special sales of goods to attract new and old customers.
6. For consumers who spend a certain amount, there will be some local jewelry gifts.
Business preparation plan for opening a supermarket II
First, the project contracting background
Nanning Port is an important transshipment port of Guangxi inland river. Located in Yongjiang reach of Nanning city. Up the left river, you can reach Longjing Port, up the right river, you can reach Baise, and down the river, you can reach Guigang, Wuzhou, Guangzhou, Hong Kong and other places. In the seventeenth year of Guangxu in Qing Dynasty (190 1), Nanning opened its port. Guangxu has developed into an important foreign trade port of Guangxi inland river in 33 years, and all parts of Guangxi, as well as Yunnan, Guizhou and Sichuan, can transit through Nanning Port. 1987 Nanning-Hong Kong and Macao route opened. With customs, commodity inspection, quarantine, port supervision, China Bank and other regulatory and service agencies. The annual throughput exceeds1150,000 tons.
Nanning Port is one of the distribution centers for southwest materials going to sea. 198 1, a new 98m vertical overflow wharf will be built on the basis of the sloping wharf in the north working area of Nanning Port. 1987, the state invested in the continued construction of the container terminal 108m,1completed in May 1992. 1994 65438+2004122 October, the container terminal project in Peking university operation area passed the acceptance of leaders and experts from planning commission, construction commission, communications department and other units in the autonomous region, and the whole project was rated as qualified. This is the first vertical container terminal in Nanning, which can dock two 500-ton container ships. The wharf is equipped with a CL35- 18 fixed crane. After the implementation of the second-phase shipping construction project of Xijiang River, container ships of 1000 tons can be docked, and Nanning Port will become the largest inland river port in southwest Guangxi.
1998 has 39 wharf berths. Total length 1 622 linear meter, which can reliably berth 500-ton ships. There are 56,700 square meters of cabins and yards, 38 loading and unloading machines, and the maximum lifting capacity is 36 tons. There is a special railway line connecting Nanning Railway Station in the port area. There are mainly the operations areas of Shangdao, Peking University and Chen Dong Wharf. There are direct passenger ships to Wuzhou, Guangzhou and Baise. Nanning highway can reach all parts of Guangxi, railways have Hunan-Guangxi and southern defense lines, and aviation lines lead to all parts.
According to the forecast of the development of the throughput level of Nanning Port, the throughput of Nanning Port will reach 8.9 million tons in 20 10, including 6 million tons of bulk cargo on Nanning-Kunming line and 2.9 million tons of groceries directly under the economic hinterland. Nanning port is the leading port of Xijiang shipping trunk line, one of the hub ports of southwest sea passage, and the hub connecting Beibu Gulf port group, Xijiang shipping trunk line and Nankun line. With the social and economic development in Guangxi and Southwest China, the completion of the Nanning-Kunming Railway and the promotion of the Xijiang shipping construction project, a fully functional Nanning port that meets the needs of economic development plays an important role in the construction of southwest sea lanes.
With the acceleration of the construction of Beibu Gulf in Guangxi, the economic exchanges between Guangxi and ASEAN and other brother provinces have become increasingly frequent. In this environment, the Guangxi government made a wise choice to relocate the original facilities of Nanning Port to the periphery.
Business preparation plan for opening a supermarket 3
I. General situation of the enterprise
Main business scope:
Industrialized Chinese food (including all kinds? North law? Freeze-dried food, instant nutrition porridge, mixed rice, instant vegetables, instant vegetarian food and Lan Mei drinks.
Type of enterprise: emerging industries
□ Manufacturing □ Retail □ Wholesale □ Service □ Agriculture
□? Emerging industries □ traditional industries □ others
Second, the personal situation of the author of the business plan
Previous relevant experience (including time):
1985? 1995 skilled workers in Tianjin electric meter factory
1995? 1997 accounting for paper companies
1997? XX restaurant accountant
XX？ XX entertainment center accountant
XX？ XX health care center accountant
XX？ Accounting of XX Food Sales Department
XX？ So far? Auspicious three treasures, your shop?
Educational background and related courses (including time):
1983? 1985 electronic instrument in technical school of Tianjin Electric Meter Factory
1994 training of accounting certificate in Tianjin Hexi Vocational College
Third, the market evaluation
Description of target customers: fashionistas, office workers, enterprises and institutions, teachers, students, medical staff, patients, etc.
Market capacity or expected market share of the company: Our store is located in the Inner Ring Road, with convenient transportation, surrounded by high-rise office buildings and conservatory of music. It is reported that in 2005, the turnover of fast food industry will reach XX billion yuan, instant noodles alone will reach 23 billion yuan, the market capacity will reach 200 million yuan according to 1%, and the market share is expected to reach 20%.
Changing trend of market capacity: With people paying more and more attention to food safety and further understanding of nutritious fast food, our brands and products will become more and more famous, the prices will be reasonable and the market share will increase obviously.
Main advantages of competitors:
1, with abundant funds and frequent promotion.
2. Enter the market earlier and have more varieties.
3. Big publicity.
4. Perfect management
Major disadvantages of competitors:
1, high price
2. Most of them lack nutrition, and there are few green organic foods.
3. High start-up cost and large business area.
4. More equipment and manpower.
The main advantages of this enterprise over its competitors:
1, the price is moderate
2. Green organic food
3、? No kitchen, no cigarettes, no chef, no job? The only fast food restaurant that can be opened in an office building.
4. Low investment cost and simple operation.
5. Adopt a brand-new compound membership system to join the chain.
Compared with competitors, the main disadvantages of this enterprise are:
1, insufficient funds
2. Late entry into the market
3. Publicity should be strengthened.
4. Management must be improved.
Fourth, the marketing plan
1, product
The main features of a product or service
Green organic food, brewed with boiling water.
All kinds of green organic foods in nutrition porridge can be eaten after soaking in boiling water and stewing.
All kinds of dishes are green and organic, which can be heated in microwave oven and ready to eat.
All kinds of vegetarian dishes are cooked and eaten now.
2. Price (omitted)
(1) Location details:
Address: bungalow of women's entrepreneurship center
Area (square meters): 54
Rent or construction cost: 1300 yuan/month.
(2) The main reason for choosing this address: it is located in the Inner Ring Road, with convenient transportation, and there are high-rise office buildings and conservatories next to it, which is convenient for store consumption and take-away food delivery.
(3) Sales method (select one and type? ):
Will sell or provide products or services to: □ End consumer □ retailer □ wholesaler
(4) The reason for choosing this sales method: it is conducive to becoming bigger and stronger and maximizing benefits.
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as:
□? Individual industrial and commercial households □ Limited liability company
□ Sole proprietorship □ Others
□ Partnership enterprise
Name of the proposed enterprise: Jixiang Sanbaogui Store
Number of employees in the enterprise (please attach the organization chart and job description of the number of employees):
Working monthly salary
Owner or manager Ding Huanlian 1000 Yuan
Three employees, 700 yuan.
Business licenses and permits that enterprises need to obtain: individual industrial and commercial households, health permits.
Enjoy the national preferential policies, exempt from management fees 1000 yuan.
Financial planning of intransitive verbs (omitted)
Teach you to write a business plan that VCS cannot refuse;
Company profile: simple company basic information, shareholder structure (shareholding ratio) and organization chart, detailed management team and product introduction (illustration), plus time as the main axis; A brief history of company development with technical breakthrough or product launch as its content. This can initially answer the question of "identity" when investors contact us. Writing direction: focus on the technical and product characteristics of the management team.
◆ Collection and arrangement of industry data: Collect and arrange a piece of information about your own industry and market through loose-leaf notebooks, analysts' industry analysis, newspaper clippings, reference rooms of industrial bureaus, network-related data downloads, professional magazines, trade unions and industry information networks. These data can also provide more reliable evidence and strong background for future market forecast and industry future.
(writing direction: strengthening (1) market demand (2) barriers to industrial entry (3) future market space)
(2) Present situation and development-what's your situation? What should I do in the future? Why should I help you?
◆ The company's current situation and future planning for future production, marketing, R&D and manpower: frankly introduce its own advantages and disadvantages, and propose improvement measures for the shortcomings. As for future planning, it is suggested to collect relevant data of 2~3 competitors or manufacturers in the same industry or category (note: if you really want to achieve your career, don't build a car behind closed doors and admire yourself. On weekdays, you should visit and collect business data and growth plans of peers or other related companies, and then organize them for your own use afterwards), and then make short-term and medium-term future planning simulation objects according to their scale, which can avoid the plan being rambling. Such a plan can make investors have a stable trust in the success of replication. (When writing, the writing direction should focus on: (1) the way to deal with shortcomings (2) the R&D or creativity has reached maturity (3) the profit strategy of short-distance operation (4) the way of successful cases in the industry)
Advantages and disadvantages analysis: the content can be supplemented by supporting data and specific facts as far as possible, such as: copy of product (trial) order, evaluation report for inspection, copy of patent, evaluation/ranking of potential buyers, data of existing major competitors in the market (product type, material, function, price, sales channel and possible future changes, etc.). ), past market price fluctuation data, etc. If we can supplement SWOT analysis (S= strong W= weak O= opportunity T= threat) to summarize this part, we can increase the credibility and professionalism of the data we provide. (writing direction: try to let the data speak with facts)
3) Income and value-what are the benefits of my help?