How to write "1" for Labor Day activities in shopping malls?
Activity background:
Facing the coming of the first long holiday after the year, the first sales peak followed. In this transition period of spring and summer, consumption is more active, especially clothing and food.
Activity creativity:
May is the season when the weather turns warmer and tends to be stable, and it is also a good time for outdoor activities such as traveling. Specially held "May in Gong Kai, Fun with American Holidays" activities. Publicity is a big promotion activity, and it's time to save money for consumers. "Playing American Festivals" is a festival, during which we will hold many interesting activities. The purpose of this activity is to grasp the consumption characteristics of consumers in this period. Then "Mother's Day"
Love activities such as "Helping the Disabled Day" and "Milk Festival" run through May.
Activity purpose:
Improve store sales, at the same time increase corporate affinity, establish a good corporate image and cultivate loyal customers.
May Day Promotion Theme:
"Gong opens in May and has a wonderful holiday."
Main publicity contents:
1, I'll start the gong, so you can save money.
2. Play fake (price) period
Activity time:
April 25th-May 15
Chapters:
First, save money and have a good holiday.
Second, poetry and songs, perfect Mother's Day
Third, love action, perfect helping the disabled day
Fourth, a healthy life and a beautiful holiday.
Background: May Day Golden Week
Connotation: _ _ Shopping mall May Day promotion plan: May Day is a festival for consumers to save money, and consumers should play beauty in Huada on May Day.
Extension: price reduction promotion, snapping up, bundling, joint promotion and redemption.
Content:
1, opening ceremony gift package, infinite surprise
2, the opening time, race against time
3, the perfect price, you can choose.
I. Extension Section
Opening ceremony gift package, infinite surprise (activity time: May 1 to May 7)
The "May Day" period is the peak of tourism. Before the citizens are ready to go to the tourist destination, some citizens' outdoor activities and short trips in the city will also be opportunities for us to promote our activities.
Activity content: the essence is bundled sales, which are divided into "travel package" and "holiday package"
"Travel Package" is aimed at short-distance travel consumers and foreign long-distance travel groups, accumulating discounts on individual goods and highlighting the price advantage.
The "Holiday Package" is aimed at people who are busy at work on weekdays and rarely rest, especially single consumers. It is mainly to combine the necessities of life properly. It is suggested to speculate on the concept of health here and launch the "Golden Week Health Spectrum".
May 1 "glorious meal of labor" is a nourishing series.
May 2nd "Opening Chief Meal" Special Series
On May 3rd, the green series "Have a good meal"
May 4th "Fashion Youth Meal" Nutrition Series
May 5th "Youth Flying Meal" Beauty Series
May 6th "Happy and Interesting Meal" Leisure Series
On May 7th, the series of stomachs was adjusted in "Quick Return Meal".
Daily recipes are different (mainly including: cuisines, juice drinks, snacks, etc. , bundled sales).
B, the opening time, race against time (activity time: May 1 to May 7, _ _)
Activity content: the essence is snapping up. It is suggested to snap up goods at 8: 00-9: 00 in the morning, 14: 00- 15: 00 in the afternoon and 20: 30-2 1: 30 in the evening, which is practical and unique and can make consumers want to buy.
From 8 am to 9 am, housewives are the main products.
65438+ 4: 00 pm-65438+5: 00 pm Department Store
At 20: 30-2 1: 30 in the evening, as long as you buy all the tickets for 68 yuan at one time during the activity, you can go to the service desk to get a ticket for Zhang Chong. It is valid on the day of ticket grabbing, and it will be invalid after expiration (limited quantity until it is used up).
(Note: No more than two tickets can be purchased for this event. Tickets must be handed over to the staff before admission, and they must be stamped with the financial seal of Huada.
Internal note: internal employees and their families are not allowed to participate in this activity, and offenders will be corrected. All the snapped up goods are put in boxes (the boxes are sealed) and piled on the snapping piles. Customers buy cartons and add one yuan to exchange them at the service desk. Grab 300 goods a day.
4. Price limit period (activity time: starting at 20: 00 pm on May 6, _ _ _)
In order to enhance the popularity of shopping at night, on the evening of May 6, before the end of the long holiday, we specially set up a commodity auction in the outfield, starting at 1 yuan.
How to write the labor day activity plan of the shopping mall 2
Theme: May Day Promotion
Activity content:
First, take a deep breath of seawater.
During the period from April 28th to May 7th, customers who have been shopping all over 300 yuan in various branches of a supermarket can take a lucky four-day tour of Hainan and go to the ends of the earth in Hainan to feel the "taste of the sea".
Two big prizes
(5 stores *** 10) One four-day tour to Hainan will be awarded each time.
3 first prizes (5 stores *** 15), each prize 1 vacuum cleaner.
Second prize 10 (5 stores * * *, 50), one Nippon rice cooker for each prize.
Encourage 100 people (500 in 5 stores * * *) to win a roll of Kodak film.
Second, it's your decision to discount clothes.
From April 27th to May 26th, customers bought men's wear, women's wear, pajamas, etc. in a supermarket, and they could enjoy multiple cash discounts by turning the wheel of fortune with computer receipts.
During the event, there will be fashion shows and clothing snap-ups.
Clothing snap-up activities twice a day, with a minimum discount of 20%.
3. Mayday surprise trio
Ensemble: the lowest in the city (the prices of various commodities are the lowest in the city, extremely cheap)
Duet: 200,000 points card customers' "May Day" big feedback
During the period from April 28th to May 9th, all customers with points cards can buy designated goods at special prices in the supermarket.
Trio: Happy shopping. I'm lucky to have you.
May1-May 7, all customers who have shopped all over 30 yuan in a supermarket can participate in on-site activities, with rich prizes and never fail. The prizes are: exquisite carton paper, 1 kg rice and 500ML edible blending oil.
Four, supermarket "51" part of the specialty: (omitted)
During May Day, a supermarket * * * launched nearly 1,000 kinds of special commodities, including daily necessities, food, electrical appliances, clothing, fresh food and other commodities (the final interpretation right of this activity belongs to a supermarket).
How to write the Labor Day activity plan of the shopping mall?
Activity background analysis:
In order to guide consumption, stimulate holiday impulse consumption, achieve better sales performance and more influential social effects during May Day, and enhance the corporate image of _ Mall and the characteristics of doing business with culture, _ should hold various activities corresponding to festivals, carry out cultural marketing, organically combine the marketing process with cultural enjoyment, and make consumers increase their desire for random consumption while enjoying diversified services. In essence, it is different from other businesses that blindly make discounts to stimulate holiday consumption. In a real sense, the image of _ will be enhanced from a social perspective, and high-level cultural consumption will be established to attract consumers, attract high-level consumer groups and show the elegance of famous shops. It is planned to plan the following May Day theme series activities, namely "Colorful May Day, Happy Holidays, Unlimited Fun". The activity plan is as follows:
I. Series themes:
1. May gift shopping, happy holiday family tour.
2. Heart tied with Qian Qian knot, 100,000 love shows.
3. Welcome to give back the May Day travel gifts to members.
4. Spring Fashion Week
5. Discount promotion activities
6. Print the first issue of spring edition of _ Mall boutique shopping guide.
Two. Activity time:
1. Shopping and gift giving in May, happy holiday and family trip: May1-May 5, 2010.
2. Heart tied with Qian Qian knot, 100,000 love shows: May 20001-May 5.
3. Reward members with May Day travel gifts: May1-May 7, 2000.
4. Spring Fashion Week: May 20001-May 5.
5. Discount promotion: May 20001-May 7.
Three. Series of activities: _ Shopping Mall and Bayi Store, _ Shopping Plaza and Beiyuan Store.
Four. Contents of series activities:
(1) May gift shopping, happy holiday family outing.
Activity content:
In order to enhance the popularity of _ Mall during the Golden Week of May Day and create good sales performance, the "May Shopping Gift, Happy Holiday Family Tour" was specially held, that is, shopping gifts were given to May Day couples and the whole family in the form of travel packages.
Detailed implementation rules:
① On May1-May 5, you can get a May Day package for two by signing up with the invoice and valid certificate when the accumulated consumption of regular-priced goods is over 3,000 yuan on that day. (No accumulated gifts)
(2) Anyone who consumes regular-priced goods over 4,000 yuan on the same day can get a May Day family travel standard package (limited to three people) by registering with the invoice and valid documents. (No accumulated gifts)
(3) The accumulated consumption of regular-priced goods on that day is over 5,000 yuan. If you register at the counter of the corresponding brand with the invoice and valid documents, you can get the May Day family tour package (limited to four people). (No accumulated gifts)
(4) If the accumulated consumption of regular-priced goods on that day is over 12000 yuan, you can get a package ticket for two luxury tourists by registering with the invoice and valid documents. (No accumulated gifts)
⑤ If the accumulated consumption of regular-priced goods on that day is over 20,000 yuan, you can get a package ticket for luxury Hong Kong and Macao for two by signing up with the invoice and valid documents. (No accumulated gifts)
Note: this activity is limited to clothing brands (membership cards are only points without discount), and manufacturers voluntarily participate. If you don't participate, the manufacturer needs to participate in discount promotion activities, and _ does not bear the cost. The customer's travel expenses are generated on the premise of spending 3000-20000 yuan on shopping, and the expenses borne by the manufacturer are only 8.5% of the discount amount of goods, which is less than the usual holiday discount promotion activities, and the promotion effect is obvious. (Attached: a copy of the tourist price list)
(2) Qian Qian knot, 100,000 love shows.
Activity content:
Are all the love lines? During May Day, a special love activity was launched, with the slogan "Heart tied with Qian Qian knot, 100,000 love shows" as the loud slogan, grasping the open mind of modern young people who tend to reveal their true feelings, actively mobilizing the enthusiasm of couples in love to express themselves, and connecting the handkerchiefs of each couple's love vows, names, blessings and other contents. This colorful and exciting "love story" naturally became a beautiful landscape under the spring breeze.
Detailed implementation rules:
(1) During May Day, the activity of "Heart tied with Qian Qian knot, 100,000 love shows" was held in the square in front of the shopping mall.
Activity: Red soft rope is used to hang handkerchiefs. Each pair of male and female customers can get a handkerchief on the spot, and provide oily markers for customers to write love vows, real names (used to draw lucky customers), blessings and other contents. All the handkerchiefs agreed by customers are tied to the rope by themselves, and the last pair of customers connect them with handkerchiefs, and so on until they are full.
② Draw 1 lucky couple every day, and you can get 2 couples in travel package, a suburb of Shanghai during May Day. The website publishes the list of lucky customers every day, and receives complimentary tickets with valid certificates the next day.
Note: This activity needs the assistance of the management of the Operation Department. The initial budget of handkerchief is 5000 yuan, and 0.5 yuan ×5000 yuan = 2500 yuan; Red nylon rope: 50m×5 yuan /m=250 yuan; The value of the couple travel package is 200×5= 1000 yuan; X promotional activities, totaling 3750 yuan, shall be borne by the mall.
(3) Reward members with May Day travel gifts.
Scope of activities: _ Mall
To thank _ members for their support to _ for many years, as of May 7th, 20 16, _ members who ranked the top three in accumulated shopping points with membership cards can register at the front desk with their _ membership cards and ID cards, and receive corresponding travel package rewards from May 0th, 2065438 to May 7th, 2065438+06. (If it is overdue, the ranking will be published on the website and major newspapers after May Day. )
The first-place _ member can get a luxury travel package of Happy House (limited to three people) by registering with _ member's point card and ID card.
The second-place _ member can get the luxury travel package for couples by registering with the _ member integral card and ID card. The third-place _ member can get a family tour package (limited to three people) in the suburbs of Shanghai by registering with the membership card and ID card.
Note: The value of the luxury travel package of Happy House in this activity is 1000 yuan/person × 3 = 3,000 yuan; Value of luxury travel package for couples: 1000×2=2000 yuan; Shanghai Suburb Family Tour Package (limited to three persons): 100×3 = 300 yuan, totaling 5,300 yuan, and the activity expenses shall be borne by the shopping mall. (Attached: Tourism Price List)
(4) _2020 Spring Fashion Week
Activity time:
Activity theme:
One or two brands of clothing are launched every day, and boutique static exhibitions and live fashion shows are held in the lobby on the first floor of the mall. Participating brands can set up their own image booths on the south side of the runway to introduce brand history and clothing styles and create a fashion week atmosphere.
During the activity, let the audience and consumers vote for my favorite brand clothes, and the audience will have the opportunity to participate in the lucky draw. Prizes are _ playing cards and other small prizes;
(5) May Day merchandise discount promotion
① snap up
Activity time: May1-May 7, 20_
Activity content:
Buy some clothes and bedding at a price of 5-6 fold from time to time every day, and the time limit is one hour at a time. The brand will be contacted by the shopping mall and submitted to the planning department for unified arrangement before April 26th.
② May Day discount promotion
Activity time: May1-May 7, 20_
Activity content:
Manufacturers who do not participate in the "shopping and gift giving in May, happy holiday family tour" activities should participate in holiday discount promotion activities, that is, 30% discount on clothing and bedding.
Note: 1. Discounted products will continue to earn points, and products with discount prices lower than member discounts will no longer enjoy member discounts;
2. All manufacturers should participate in discount activities, and those who do not participate in special commodities should be reported to the general manager for approval.
3._ Free.
(six) printing _ mall "boutique shopping guide" spring edition.
Print the first issue of shopping mall boutique shopping guide spring edition.
In order to welcome the arrival of the May Day tourist season, introduce more customers who come to the provincial capital for sightseeing, enhance the popularity of shopping malls, better establish the image of shopping malls in the province, highlight the charm of new products and unique brands in shopping malls, and guide fashion consumption, the first issue of the spring edition of Boutique Shopping Guide was printed.
How to write the Labor Day activity plan of the shopping mall?
At present, Di Chin products rank first among domestic chocolates, and they are also brands that compete with foreign giants. Therefore, the temptation of consumers' interests should be fully considered in the activity design, so as to stimulate consumption desire and promote purchase. The design of this activity will focus on the taste and brand positioning of Di Chin products.
In order to ensure the expected effect of this activity, before making the promotion plan, the company plans to promote the conventional products in Di Chin on May 1 based on the reports of various sales outlets, the inventory of dealers last year and the strong products of major competitors, and through this activity, other new products from Di Chin will enter the future market and the dominant position of the conventional products of major competitors will be hit.
Activity background
Since June 65438+ 10, in order to welcome the arrival of May Day and Valentine's Day, the company has made good preparations for the early peak season sales, and strived to make the company's sales performance reach a new high on May Day on the basis of last year's product sales performance.
The purpose of this promotion is not just sales, but the ultimate goal is to build confidence in the selling point, get the support of the selling point, and form sales growth in the off-season after Valentine's Day. Therefore, in the design of activities, we should pay more attention to attracting attention, promoting memory and achieving a good impression. Therefore, this activity must achieve a lively and festive marketing atmosphere, paving the way for a prosperous New Year. In order to meet the needs of this publicity, the company specially customized the corresponding display pendants and other promotional products to increase the festive effect. The following is the specific implementation plan of this activity:
I. Theme of the event:
"Exquisite life, from Di Chin"
Second, the main promotion objectives of the product market:
Comprehensive cultivation 1 month overall market sales;
Seize market opportunities, get the most exhibition places, and not lose to competitors;
Ensure that the product market sales achieve the expected results during the May Day period.
Third, product attractiveness:
Posters, dm sheets and personnel are the main publicity methods to convey the characteristics of high cocoa butter content and pure Swiss flavor of Di Chin chocolate to end consumers, so that consumers can feel the first-class quality and pure taste of Di Chin chocolate.
Fourth, activity preparation:
All seasonal varieties ensure that each point of sale has the most adequate inventory.
The exhibition area of this event will definitely exceed the same period in history.
All event venues should be equipped with the most adequate sales promotion and shopping guide personnel.
Ensure continuous promotional activities such as buying gifts and discounts, and use all available resources.
Verb (abbreviation for verb) Activity time:
VI. Products participating in the event:
Conventional packaging: (product specifications omitted)
Shared packaging: (product specification omitted)
Gift box: (product specification omitted)
Seven. Activity mode:
Buy and give: preferential promotion price, with exquisite gift packaging; Gifts are mainly 75g.
Exhibition: Continue the exhibition scale of Christmas/New Year's Day, expand and supplement the number of hanging nets, mainly display conventional and shared products, and mainly display products+shelf stickers+May Day fireworks and candles on shelves to fully create a festive atmosphere;
Eight, activity factors:
Products, Atmosphere Creation and Activity Promotion, promotional gifts
Nine, the main promotional items during the May Day period:
May 1 envelope
Wuyi Hangpai
Valentine's day envelope
Valentine's day label
Special paper packaging
Other promotional items (omitted)
Main shelf display
End frame display
Paper rack display
Theme Stack Display-Promotion Threshold Gifts (omitted)-Group Purchase Gifts
X. Design of promotional materials:
Promotional products-May Day envelope with red bottom-240g
Golden May Day Envelope -3 12g Auspicious (vermilion)
May 1st envelope -4 18g Lucky Ruyi (golden) May 1st envelope -588g May 1st envelope-135g
May Day Envelope -206 grams a pair
May Day Envelope-160g Nuts and Eggs (opp)
May Day Envelope-360g (opp)
Golden May 1st Label -2 18/6 18g
Golden May Day tag-265/880g
Golden May Day tag -405/6 18/608g
Red and gold promotional items-May Day poster tag size: 700_500mm
Red promotional materials-Shelf sticker size: 2 10_ 140mm
Red propaganda supplies-firecrackers
XI. Presentation of May Day Promotion Activities:
Stacker, main frame and paper frame are the main ones, and none of them can be less.
The main shelf displays at least 4 rows of surfaces, and each single product displays at least 2 rows of surfaces;
In the paper rack combination, at least 1 paper rack is needed to display 105g paper;
Choose high-end department stores or supermarkets to sign the annual column wrapping, and make the annual column wrapping according to the thin image.
Twelve. Specific implementation plan of the activity:
Non-key stores, with back-to-back paper racks as the theme. In supermarkets, paper display stands should be placed next to other holiday items as far as possible, back to back or against walls/columns. This can increase customers' attention with the help of the lively atmosphere of other holiday products. At the same time, all products should be flexibly displayed in various stores and stores in various regions, focusing on the products sold by our store, so as to promote the sales of other conventional products of the company and hit the main competitors of the company's conventional products with hot-selling products in a festive atmosphere.
Make the exhibition plan (area, form, location, etc.). ) according to the size of the store. The main piles are 2 m2, 4.5 m2, 6 m2, 10 m2 and against the wall. According to the requirements of the company's activity plan, we will provide poster tags, shelf stickers, guns and candles, promotional gifts, etc. All stores at any time. The exhibition form is in accordance with the unified design requirements of the company and combined with the actual area of the store.
Ensure the continuity of shopping guide promotion activities in key stores and ensure the sufficient number of personnel in key stores. Each major display shelf has a special shopping guide who is responsible for maintenance and shopping guide. At the same time, in order to ensure the effect of the activity, stores can increase temporary promoters as needed to ensure the complete success of the May Day activity.
Start regular group purchase visits in an all-round way, and publicize group purchase policies and gifts at any time; The sincerity of large-scale customer sentiment in all shopping malls;
May Day activities are set off by the publicity pages of online stores and gift shops and the simultaneous promotional activities.
Conclusion:
With the active cooperation of various sales outlets, this activity achieved the main promotion effect of the company in this activity. During the event, the Di Chin display stands at each sales point were filled with festive atmosphere; Achieve the company's expected sales target, the overall product sales decreased by 2% compared with the same period last year. At the same time, it realizes the sales direction of the company for the off-season product market and plays a role in forecasting and analyzing.
How to write the Labor Day activity plan of the shopping mall?
Promotion theme: the whole country celebrates May Day and goes shopping happily in Hailian.
Promotion period: May1-May 7.
Activity one. : Daily Chemical Festival-Brilliant Life
Activity method:
Jointly hold product exhibitions with 3-4 major detergent brands. Century Hailian Supermarket is responsible for the unified organization of cultural performances, the overall planning of the exhibition area, the overall publicity and foreign-related matters. The manufacturer is responsible for the brand promotion and promotion activities in the designated exhibition area.
Website layout:
A number of sun umbrellas (provided by suppliers), more than 8 hydrogen balloons (advertised by suppliers), one aerial arch (20m), outdoor exhibition area (4), exhibition area in front of service desk (other brands), stainless steel bar exhibition manufacturer exhibition area on the second floor, and cultural activity area (stage, audio equipment).
Arrangements for cultural activities:
1, the final victory (May 1-7)
Activity form: auction is adopted, and one booth is launched every day, with 20-30 pieces for each booth, and the auction starts at an ultra-low price.
Activity time: the time starts at 9: 00 am. The rest of the time is arranged before or after the activity.
* * * Enjoy the May Day Art Show (co-organized with Cai Ying Conservatory of Music)
2, amorous feelings (May 2)
Activities: underwear show, fashion show, live model performance.
3. Qian Shen (May 3)
Activity form: live model performance at the wedding exhibition.
4. Lifestyle (May 4th)
Activity form: photo exhibition
On-site exhibition of photographic works; Set up scenic spots and shoot for free on the spot (1 person limit 1 time); Free makeup party; Expert consultation meeting on beauty and hairdressing.
5. Love my China (May 5)
Activity form: "Century Hailian Cup" Children's Painting Competition and Exhibition.
From April 25th, children (3 years old) signed up at the service desk with their works. The entries will be exhibited on May 5th, and one will be selected according to the comprehensive score of the entries on site.
3 second and third prizes, and the rest are commemorative prizes.
Competition content: Draw a picture with the theme of "Rusty China".
Award setting: first prize: second prize: third prize:
6. Star Online (May 6-7)
Activity form: imitation show karaoke contest
Divided into three groups: children's group (children's voice broadcast), youth group (star challenge) and elderly group (old people's fun-night of opera fans)
Registration is free from April 25th. The service desk of Qiaoxi Store carries out detailed registration. Qiaoxi Store provides free practice for music lovers in front of the store from 7: 30 to 9: 30 every night on April 25th.
Award setting:
3 in each group, first prize: second prize: third prize:
Arrangement of commodity promotion activities:
1, seasonal commodity bungee jumping
Joint promotion by manufacturers, self-promotion by Qiaoxi Store, and 50% discount on selected 10 knitted cotton products.
2. Fresh tide and early market price
Introduce several ultra-low-priced fresh goods to limit sales.
3, shopping packages, dishes are happy.
Those who reach the designated cash will exchange the designated daily necessities at the designated place with the computer receipt and the designated cash.