Jinan University Shenzhen Campus School Address:
No.6, East Street, Ecological Square, Overseas Chinese Town, Nanshan District, Guangdong, China
Jinan University Shenzhen Campus, which is the "three places and five campuses" of Jinan University, has only one college at present: Shenzhen Tourism College of Jinan University, one of the 27 colleges of Jinan University. It was originally named as China Travel College of Jinan University, and was renamed with the approval of the State Council in 2113. The basic overview of this paragraph is edited by overlapping editors:
1. Shenzhen Tourism College of Jinan University, Shenzhen Campus of Jinan University, Shenzhen Campus of "Three Places and Five Campus" of Jinan University, a century-old famous school, has Shenzhen Tourism College of Jinan University, which is the school window of Jinan University in Shenzhen. It was completed and officially opened in 196.
2. Together with Guangzhou Headquarters, Zhuhai College of Jinan University, Chinese College of Jinan University and South Campus of Panyu University, it forms a pattern of three places and five campuses of Jinan University.
3. In October, 2111, the undergraduate major of tourism management passed the quality certification of tourism education of the World Tourism Organization, making it the first tourism college in China.
Folding and editing the history of this campus:
1. In February, 1993, with the approval of the State Education Commission, Jinan University established a Shenzhen campus in Shenzhen Overseas Chinese Town, which was named China Travel Service College of Jinan University. The college was jointly invested and built by China China Travel Service Group, Hong Kong China Travel Service Group, Fujian China Travel Service Group, Guangdong China Travel Service Group and Shenzhen Overseas Chinese Town Group * * *, and the school funds were provided.
2. the college has a college board, and the dean responsibility system is implemented under the leadership of the college board. Liao Hui, former director of the Overseas Chinese Affairs Office of the State Council, was appointed as the leader of the leading group of the Institute, and Fok Ying-tung, vice chairman of Chinese People's Political Consultative Conference, was honorary president.
3. In 1996, the campus was officially opened, and the major of tourism management was set up. The teachers were composed of on-the-job teachers of the college, teachers of Jinan University, senior executives of famous domestic tourism enterprises and well-known experts at home and abroad. The college recruited new high school graduates with key admission scores above the national level, as well as overseas, Hong Kong, Macao and Taiwan regions. The enrollment of the college is included in the enrollment plan of Jinan University, which is under the unified responsibility of the Admissions Office of Jinan University.
4. In 1999, four majors were added, namely, higher vocational tour guide, business English, marketing and hotel management. In 2111, through professional integration, the Department of Tourism Management was established. In 2111, the English Department was added. In 2112, the college began to recruit graduate students majoring in tourism management. In the same year, the State Council Overseas Chinese Affairs Office, Jinan University and Shenzhen Municipal Government signed a school-running agreement, and CTS College was listed as a public institution in Shenzhen.
5. On October 11, 2111, with the strong support of the Overseas Chinese Affairs Office of the State Council, Jinan University signed an agreement with the Shenzhen Municipal Government and OCT Group to support the running of the college. The college received more resources from the school and OCT Group, which greatly improved the running conditions of the college.
professional setting of this section of folding editing:
There are tourism management department, English department, hotel management department, e-commerce department, tourism policy and regulation research center, golf and sports leisure industry research center, tourism development research center and computer center, which offer tourism management, hotel management, exhibition economy and management direction, tourism management planning and landscape design direction, English (business management), e-commerce undergraduate major and tourism management golf management direction. The subject setting is complete, and the integration of undergraduate and postgraduate courses is obvious. It has a master's authorization point for tourism management, and offers postgraduate courses and various training courses for tourism management. The College Tourism Development Center provides services such as personnel training, project planning and management consulting for tourism enterprises. The undergraduate major of tourism management has passed the qualification certification of the Tourism Education Council of the World Tourism Organization, becoming the first higher tourism institution in mainland China to pass this certification.
Folding tourism management:
Tourism management major focuses on cultivating management talents in tourism and high-end service industries. It is a famous brand major in Guangdong Province and has a complete training system integrating undergraduate, postgraduate and doctoral studies. It has passed the quality certification of tourism education of the World Tourism Organization for three times in a row, and is among the best in many tourism management majors in China.
This major has a strong faculty and a reasonable structure. Among the 15 full-time teachers, 8 are professors and associate professors, and 8 are doctors. In addition, many part-time teachers come from top tourism groups and service enterprises at home and abroad. Most teachers have gone to the first-class tourist colleges in Europe and America to study, further study, visit or carry out cooperative research, including George Washington University, Hotel College of Nevada State University in Las Vegas, University of Southern California and so on. Teachers' overall foreign language level is relatively high, and many professional teachers have the qualification certificate of Jinan University's all-English teachers, offering many professional courses taught in English or bilingual.
The graduates of this major have a continuous employment rate of 1,111% for many years. They are active in and serve top tourism enterprises such as Disney Group, Shenzhen Overseas Chinese Town Group and Changlong Tourism Group, top financial institutions at home and abroad such as China Merchants Bank, Standard Chartered Bank and Ping An Bank, top international logistics groups such as Maersk, famous telecom groups such as China Mobile and China Unicom, and top 511 enterprises at home and abroad such as Poly Group, CITIC Group and Wal-Mart Group. After graduation, some students choose to continue their postgraduate studies in 985,211 domestic universities or world famous schools.
The main characteristic courses of this major are Introduction to Tourism, Principles of Hotel Management, Tourism Resources Development and Planning, Tourism Economics, Tourism Sociology, Tourism Marketing, Tourism Aesthetics, Scenic Area Management, Tourism Management Information System, Tourism Network Marketing, Tourism Research Methods and Tourism Management. Travel Agency Management, Tourism English, Tourism Psychology, Catering Management, Supervision Management, Tourism Destination Management, Wine Culture and Liquor Management, Nutrition, Tourism Traffic, Tourism Crisis Management, etc.
Folding Hotel and Exhibition Management:
The major of Hotel and Exhibition Management was first set up in 199. For more than ten years, it has been committed to cultivating senior management talents in hotel, exhibition industry and modern service industry with international vision and interdisciplinary comprehensive knowledge and ability, which has a great influence in the hotel management major of universities in China.
This major consists of full-time teachers, part-time professors at home and abroad and industry veterans. Among the 9 full-time teachers, there are 5 senior titles and 3 master tutors. Three professional teachers have the Senior Instructor Certificate (CHE) of American Hotel Association, and several part-time teachers come from world-class hotel management colleges and hotel management groups. All the teachers have the background of overseas study and visiting in Europe and the United States, and all the professional teachers have the qualification certificate of Jinan University as an all-English teacher.
The teaching practice conditions of this major are superior, and there are two-star internship hotels in the school for teaching. There are wine tasting laboratory, western food teaching laboratory and service industry innovation and entrepreneurship laboratory, including "Haolaiwu Dining Bar" and "Dayi Love Teahouse" which are two practice places for students to operate and manage independently.
This major is based on the spirit of seeking truth from facts and innovation. Teaching management and international hotel industry are seamlessly connected. With teaching as the center, Industry-University-Research promotes each other, strengthens the foundation, highlights the application, and pays attention to the improvement and cultivation of students' comprehensive quality and comprehensive ability. The proportion of fresh graduates studying abroad accounts for about 15% of the graduates of this major, and the proportion of graduate students and postgraduate entrance examinations in China accounts for about 15%. The employment direction of students is concentrated in high-star hotels, tourism enterprises, banks, insurance, industry management and other modern enterprises and institutions, and the employment rate of students has reached 111% for many years.
main courses: principles of management, microeconomics, macroeconomics, financial management, marketing, economic law, human resource management, principles of hotel management, introduction to exhibition management, hotel operation management, exhibition planning and management, etc.
Business English
Business English teachers are mainly young and middle-aged teachers. About 71% of the teachers have the experience of studying in Britain and America, about 45% have or are studying for doctoral degrees, and 27% have senior professional titles.
The research direction of this major includes linguistics, literature, translation, business English, TESOL, etc. The major direction related to tourism management can be well innovated together, and English major courses, business English courses, international trade courses, economics and management courses are offered, covering a wide range.
Every year, several students in this major are admitted to exchange students from Jinan University and foreign universities, and go to the United States, Britain, France, Canada, Spain, Brunei and other countries for exchange study for one year.
The English major in the college is set up to meet the needs of social and economic development. Its goal is to cultivate high-quality compound and general-purpose talents who have strong English listening, speaking, reading, writing and translation skills, understand computer networks and e-commerce, master computer operation, master strong business professional knowledge, be competent in English-related translation, economy and trade, culture, foreign affairs and business management systems, and master the basic theories of business management. Therefore, the curriculum focuses on practical English, taking into account the cultivation of students' humanistic quality, and offers courses such as British and American literature, English linguistics, English lexicology, cultural comparison between China and the West, and international trade practice.
The main courses of this major are Comprehensive English, Advanced Reading, English Listening and Speaking, English Extensive Reading, Translation, Interpretation, English Writing, Linguistics, British and American Literature, International Trade Practice, International Business Negotiation, Business Communication and Business English.
Folding e-commerce
The specialty of e-commerce is interdisciplinary, which integrates management, economics and computer technology, and uses computer technology to solve practical problems in management, finance and trade.
E-commerce major began to enroll students in 2111, and it is one of the first universities in China to offer e-commerce major. It belongs to the management discipline and is awarded a bachelor's degree in management. The employment situation of students in this major is generally good.
In September, 2119, the National Development and Reform Commission and the Ministry of Commerce officially approved Shenzhen to establish the first national e-commerce demonstration city, and the college's e-commerce major has a brighter future.
There are 11 professional teachers in this major, with reasonable structure, high comprehensive quality and strong scientific research ability, and undertaking five national and provincial scientific research projects. There are 1 professors and 5 associate professors.
the e-commerce experimental system belongs to the national experimental teaching demonstration center of economic management, and consists of basic laboratory (experimental environment providing basic computer skills training), network laboratory (mainly providing experimental environment such as network exchange, network routing and network operating system), e-commerce laboratory (providing simulated experimental environment for e-commerce covering all major courses) and Sino-US joint e-commerce laboratory (established together with Temple University in the United States), which is mainly used to carry out research on international cooperation and tourism information technology.
This major is based in Shenzhen and the Pearl River Delta region, and it aims to cultivate professionals urgently needed by enterprises. Every year, the employment rate of graduates is above 95%, and the rate of all kinds of graduate students admitted to famous universities at home and abroad is about 21%.
this major cultivates senior professionals who have a solid theoretical foundation of economy and management and modern business, master information science and technology methods, have the ability to use the network to carry out business activities, and engage in the application, management and development of modern business management and e-commerce systems. Students are required to systematically master the basic theories, knowledge and skills of economy and management; Master the basic knowledge and methods of information science and technology systematically, and focus on mastering the technology and skills of development and management of e-commerce system engineering; Have innovative spirit, strong management ability and the ability to analyze problems independently; Master more than one foreign language skillfully.
The major courses include Marketing, Network Economics, International Finance, Statistical Principles, Database Programming, E-commerce Practice, Business Website Establishment and Application, Management Information System Development and Maintenance, Logistics Management, Electronic Payment and Network Finance, and E-commerce Information Security and Management.
Folding tourism planning and landscape design
The major direction of tourism planning and landscape design has been based on the school-running concept of landscape design and featuring tourism planning for many years, and has delivered a large number of outstanding talents in landscape design and tourism planning to the society.
Shenzhen Campus is located in the "design capital" of Shenzhen, and it is home to many first-class landscape design companies and institutions at home and abroad, providing students with a lot of internship and employment opportunities.
Cultivate senior professionals who master the basic principles of tourism planning and landscape design, skillfully apply professional skills such as tourism development project management, scenic spot recreation behavior planning, landscape visual plastic arts design and landscape design engineering drawing, and understand the innovative ideas and style trends of modern tourism planning and landscape design.
The main courses of this major include Introduction to Tourism, Scenic Area Management, Tourism Economics, Principles of Tourism Planning, Drawing Basis of Landscape Engineering, Landscape Environment Design, Landscape Architecture Design, Urban Green Space System Planning, Landscape Architecture Planning and Design, etc.
Folding Golf Management
Shenzhen is a well-deserved leader and vane of golf development in China in terms of industrial scale and format development. The ten-year development of golf industry in Shenzhen is exactly the ten-year development of golf management specialty in Shenzhen Tourism College of Jinan University. After more than ten years of construction, as the first batch of colleges in China to train golf management talents, the professional direction of golf management is quite influential in China.
This major has a strong faculty and a reasonable structure. There are 6 professional teachers, including 3 doctors and 3 senior titles. There are 5 teachers with golf professional manager's teacher certificate certified by Scottish education supervision authorities, and many part-time teachers come from top golf companies and clubs at home and abroad. A number of professional teachers have the qualification certificate of Jinan University's all-English teachers, and offer a number of professional courses taught in all-English.
The campus has golf mechanism laboratory, simulated green and other training venues, and has established practice bases with many well-known golf clubs such as Shenzhen Golf Club.
This major is geared to the golf industry and related supporting industries, and trains senior professionals with a solid theoretical foundation in tourism and leisure management, professional knowledge and service skills in golf industry management, and the ability to manage golf clubs, golf courses and plan and organize large-scale golf events. Some students choose to go to well-known universities at home and abroad for further study after graduation.
The main courses of this major include Introduction to Tourism, Tourism Economics, Tourism Marketing, International Finance, Tourism Planning and Development, Leisure Industry Management, Introduction to Golf Industry Management, Club Management, Golf Skills, Competition and Activity Management, Golf Project Management, etc.
Folding and editing the teaching staff in this section
Jinan University Shenzhen Campus has formed a strong force by attracting overseas doctoral students, vigorously introducing senior talents such as doctors and professors, and in-service teachers studying for doctoral degrees and going abroad for further study.