It has always been the first and second tier cities are the main battlefield of the takeaway industry, after a decade of development, the first and second tier cities takeaway market has developed enough maturity, the market is also almost saturated, the choice has begun to sink to the small cities and county markets.
Consumers in small cities also have a very high demand for takeout, and there are many counties that do not have a takeout platform, is in the blank market, do takeout business is promising, the future of these markets is also the catering takeout industry "new battlefield".
First of all, the localized takeout platform can not only provide meal delivery service, but also delivery of fresh food, fruits and vegetables, medicine, etc., the prospect is very good, but also according to the needs of local residents to carry out the business, customer acquisition speed will be faster.
Coupled with the fact that most of the county areas are affected by a certain group, a certain hungry small, even if there is, for county residents are more willing to spend a cheap price to get the same service, so to carry out the sex is great.
The emergence of takeout platforms has not only changed the eating habits of consumers, but also changed the traditional brick-and-mortar industry, in small cities, merchants also want to get online channels, so that the county can also be like the first and second tier cities, to get more profitable opportunities.
For carry out the main form of takeaway platform including joining the big platform to do local agents and self-built local independent takeaway platform, nowadays the big platform order information commission is higher and higher, the agent regulations are also more and more stringent and involution, join the pain points are also constantly appearing:
1, the first to join the expensive, basically hundreds of thousands of dollars or more, the hosting platform in the assistance is not big!
2, the host platform also have to be subject to a variety of constraints, limitations are stronger, there are also some unequal regulations;
3, can not create their own well-known brand, in the late if you do not want to join the agent, then early publicity and planning for a lot of things are in vain, so we must do a good job of their own well-known brands.
1, market competition
A lot of local takeaway platforms, basically take the agent mode, are agents of the team in operation, and the team to do the competition, the agents are also their own pocket, they are more constrained, and the localization of takeaway platforms can be outside the delivery of the city errand running as the core business.
Easy profitability through order commission, more flexible operation, and the platform has its own branding, can have more ways to attract residents, but also better optimization of the platform and change strategy.
2, professional team
Do not only do a good job in the online work of the takeaway business, offline team is also the focus of the takeaway giants can be successful because of the professional talent, so in the formation of the team should be cohesion up, and also business training and incentives to reward the system so as to improve the team's ability to give better service to the user, to establish a platform for the word of mouth.
3, operating costs
As entrepreneurs, if there is not so much money is not recommended to join these large platforms, after all, throw out the water draw, their income is not high, the use of the system to build the way the cost of spending is lower, the revenue path is also broader, short-term is to realize the income of double.
In short, for the operators of localized takeout platforms, we must be steady to implement, not too aggressive, and in the early stage of the first operation can be in the range of 3-5 kilometers, so that there can be a good time to optimize their own platform deficiencies to improve service, more conducive to the expansion of the later stage.