I can't remember the first day of analyzing the membership system. It's a bit confusing, but it's still a bit confusing. Meituan. com, which started as a group purchase, involves business from zero to many, and its membership system has also undergone many years of changes. Here I will briefly disassemble its club system again.

First of all, Meituan is a multi-business combination compared with Meituan's take-out, and the membership system is a bit ordinary compared with take-out. There are many differences in the frequency of business consumption and the dimensions of analysis, resulting in not much innovation. Entering the member center of Meituan Personal Center, we can see that the realization forms of the membership system are mainly composed of growth value, integral and other ways.

1. In terms of growth value, Meituan is divided into V1-v5. Its main sources are consumption and related task systems to obtain the relative growth value, as well as cat's eyes and other places where growth value is not connected (take-out and cat's eyes). Task systems include uploading avatars, binding mobile phones for the first time, setting user names, etc.

2. In terms of points, the sources of points include time-limited evaluation, various kinds of eggs and evaluation tasks, as well as "seriously evaluated" extra 111 points (take-away, cat's eye not participating)

There is a certain probability relationship between the number of points obtained and the amount of orders; The time setting when the fixed time is cleared feels a bit unreasonable < P > The relative rights and interests of 2.1 points include cash-in, redemption of over-value gifts, and seconds-kill vouchers.

3. Other additional ways are: recharge lottery

4. The relative privileges of the membership system include identity nameplate, points cashing, free tasting, quick refund, priority access to customer service, etc.

Secondly, let's see that Meituan has some additional services such as financial management, credit card, flash payment, borrowing money, the discount of flash payment and the interest-free reality of borrowing money

Finally, let's sum up my experience for Meituan members.

2. The words "the way to get the integral is opaque and the probability is high" are too empty;

3. There are too few corresponding privileges, and high frequencies such as cat's eye do not participate in the accumulation of growth values;

4. Many services such as borrowing money and credit cards do not participate in the accumulation of points.

In short, the membership system of the multi-service group buying service platform is not easy to do. The consumption frequency of each business flow and the dimension of analyzing the portrait of users are different, and it is somewhat troublesome to integrate them. Personal suggestions are as follows

1. Make something similar to Beijing Enjoy Value;

2. The privilege is transparent and practical;

3. The growth value is connected to more businesses (cat's eye, credit card, flash payment, etc.)

4. Different ways to obtain points for different business systems (not very practical).