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Standardized member marketing platform from public domain to private domain, and build omni-channel members in retail industry. ...
In recent years, online traffic has reached its peak, and the ceiling of mobile users has become increasingly apparent. However, China's demographic dividend is about to run out, offline stores are affected by the epidemic, and the cost of obtaining customers is increasing, making it increasingly difficult for the retail industry to add new customers. Especially in 2020, it will be more difficult for a retail brand to take precautions. Under the impetus of new retail, how can retail enterprises seize the outlet of future retail? How can a global traffic member marketing interactive solution revitalize and precipitate private domain traffic and become a new growth point for retail enterprises? Standardized and efficient interactive execution scheme helps retail enterprises quickly drain Boyang SCRM member interactive marketing platform system has covered all channels, including online internet platform, offline brand stores and other online and offline full interactive scenes, and achieved stable operation in clothing industry, maternal and child industry, beauty industry and other scenes, mainly relying on the following two aspects: efficient interactive execution scheme is based on SaaS platform member marketing management solution, which can be quickly launched. It also supports micro-scene editing mode to meet various customer needs. BOYANG SCRM member marketing management software system is based on standard interface and standard social process, and has strong drainage and powder fixation ability, which can not only attract new members quickly, but also maintain old members through effective interaction and maintain the interactivity between new and old members. Moreover, the membership fission gene of the membership marketing management software system is used to achieve the purpose of still attracting new members. A stable standardization platform and a stable SaaS product need to be composed of "organization+membership+marketing+ecology". During the deployment of online and offline stores, members, points, card coupons, stores, shopping guides, etc. Build an efficient and intelligent big data center to support real-time monitoring. Boyang SCRM member marketing interaction management system can be seamlessly connected with enterprise ERP system, satisfying customers' various marketing demands, supporting multi-touch marketing modes such as WeChat official account, enterprise WeChat, WeChat applet, short message, platform message, etc., and supporting WeChat card coupons, WeChat red envelopes, online and offline card coupons, etc., so as to meet the needs of retail enterprises' actual online and offline unified operation. From public domain to private domain, construct omni-channel member marketing channels for retail enterprises. Boyang SCRM member marketing interactive platform solution helps retail enterprises to wake up sleeping members online and offline, attract new users, retain old members, realize accurate user screening and accurate marketing of members through steps such as data acceptance, contact acceptance, private domain operation and scene acceptance. When new users move in and generate user behaviors, BOYANG SCRM member marketing management software system can integrate the user's transaction data, access data, activities and points, card and coupon data, adjust and integrate big data in all directions, and finally optimize the personalized operation strategy suitable for each member. Contacts are drained through public domain traffic, offline activities, offline stores and other channels, and then through the interactive mode of offline+mobile phone, online H5 activities+applets, flood traffic is introduced into the private domain traffic pool owned by retail enterprises, such as WeChat official account, applet mall, enterprise WeChat or member system, so as to realize the initial introduction of public domain traffic to private domain traffic. Private domain traffic marketing BOYANG SCRM can not only accurately group users and push refined content/vouchers/points marketing, but also integrate online transaction data+merchant data+third-party data into a complete data insight report to help retail brands better complete their operational decisions. After the scene accepts new users to enter the brand private domain traffic pool, they can interact actively in many aspects and stimulate sales through interactive methods such as appointment registration, card coupons, points, task red packets, interactive games, team battles, full distribution, and spikes. BOYANG SCRM's interaction management software platform for member marketing has been innovating, researching and developing according to the development of the industry and the needs of retail customers, and has accumulated experience in implementation. It is not only fully functional, but also simple and convenient to operate. It can also be customized according to the different needs of retail customers to help retail brands reach users accurately, improve sales efficiency, attract more users, enhance the stickiness of members and improve the repurchase rate of members. At present, BOYANG SCRM has helped hundreds of well-known brands such as Chanzhiyun, Falke, RebertoCavalli, Ford Life Insurance and a well-known English education brand to manage their omni-channel membership solutions and help them manage their members and achieve growth! Click or call 400-6727-845 to apply for a trial.