1, the agglomeration effect of tourism and vacation. Among the top ten theme parks in the world, Disney firmly occupies 9 seats. Last year, more than 65438+300 million tourists spent their holidays in 12 Disneyland all over the world. Disney's landmark effect will provide100,000 to150,000 tourists to Shanghai every year, thus promoting the development of tourism and related industries in Shanghai.
2. The improvement of consumption level. Shanghai Disneyland has broken the profit model of domestic theme parks relying solely on ticket revenue, and large-scale resorts with tourist distribution functions have met the multi-dimensional needs of tourists for entertainment, accommodation, catering and shopping, thus promoting the overall improvement of consumption level and promoting the transformation of domestic tourism to leisure and holiday tourism.
3. Recreate the spirit of service. The quality of service is related to the sustainability of tourism. What impressed many tourists most was the warm greetings and bright smiles of the park staff. Behind this is Disney's strict requirements for the service quality of each employee.
Extended data
In the eyes of the builders of Shanghai, Disney has never been a bonsai. With Paradise as the core, Shanghai International Tourism Resort with a planned area of 24.7 square kilometers is accelerating its development. At the same time, the spillover, radiation and driving effects of Disney are not limited to Shanghai.
Wang Dehong, deputy director of the Shanghai International Tourism Resort Management Committee, said that the goal of Shanghai International Tourism Resort is to build a modern "tourist city" with demonstration significance and an experience center of contemporary China entertainment trends, to form a new landmark of a modern socialist metropolis with developed tourism, active cultural creativity, low-carbon environmental intelligence and beautiful and livable environment, and finally to develop into a world-class tourist destination that everyone yearns for.
He Jianmin, a professor at the School of International Business Administration of Shanghai University of Finance and Economics and an expert in the national evaluation of the Shanghai Disneyland project, said that the development of international metropolis tourism can easily have a "spillover effect" on surrounding urban agglomerations, which will drive regional development, such as Greater London, Greater Paris and New York metropolitan area.
Therefore, Shanghai Disneyland can serve as an important starting point for deepening the construction of tourism integration in the Yangtze River Delta, continuously enhance the attraction and influence of the Yangtze River Delta urban agglomeration, and promote regional development and transformation.
China Economic Net —— What impact will the Disney Effect bring?