the choice of store location is very important, especially for some restaurants, clothing stores and convenience stores. A good address determines whether your business can be smooth and open in the early stage. On the contrary, a bad store location will inevitably make your business in hot water. So what kind of store location choice is good? Some people will say that there is a large flow of people, while others will say that the rent is high. These views have some truth, but not all. There is a large flow of people, but perhaps the so-called flow of people is "a passer-by" and will not bring us any revenue. Land with high rent may put a spell on our operators from the beginning. When choosing a business address at a time, it is suggested that the following questions must be clarified first: 1. How many potential customers are there? 2. Will they be here continuously? 3. Can I stand the rent here?

the environment here includes two parts: the outside environment and the inside environment. Among them, the environment outside the store includes the surrounding environment of the store and the external decoration environment of the store, and the environment inside the store includes the decoration environment of the store, the vivid layout of products and the mental outlook of personnel. Dirty surroundings will naturally exclude potential consumers from entering the store. Imagine a restaurant next to a public toilet. Would you patronize it? The decoration outside the store is like a person's face. Would you like to associate with a person who is unkempt and has a lot of snot and excrement?

As for the store environment, there are several things that need to be constantly emphasized: 1. Cleanliness and hygiene; 2. People feel the existence of beauty everywhere. Attitude determines quality, and details determine success or failure. After an offline store has established its business philosophy, chosen a suitable store site and optimized the bad environment inside and outside the store, the next step is the implementation at the tactical level. The following will analyze the four core elements (product mix, personnel management, customer relationship management and store promotion) that affect the operation quality of physical stores.