1. Under the epidemic, many small and medium-sized enterprises have suffered a great blow, such as catering, tourism, hotels, home, automobile industry, including all offline noodle shops. Haidilao, as a large-scale hot pot chain enterprise in China, has also been hit. According to industry estimates, only from the perspective of sales loss and staff costs, Haidilao was closed for 15 days, and the loss has exceeded 1 billion yuan. The whole economy of China has been seriously damaged. How can small and medium-sized enterprises take self-protection and self-help measures to survive during the epidemic period?
2. Create cash flow
We often say that where there is a crisis, there is an opportunity. Being able to survive in a crisis is also a core competitiveness. No matter individuals or enterprises, some costs must be paid every month, such as mortgage, car loan, enterprise rent, employee salary, and so on. It is difficult to save if there is not enough cash flow. So in this epidemic crisis, we can see how important cash flow is, and a stable cash flow is more important than anything else. Many people say that I'm already out of business. Where can I get cash flow without income? Can we create cash flow without cash flow? It's better than waiting for death at home.
3. At present, many hotels are living a miserable life. The rent is very expensive, and the most important thing is labor. Many hotels have higher labor costs than rent. I have a friend who runs a four-star hotel in Shenzhen. The number of guest rooms is about 411, with more than 511 employees, and the monthly cost is four or five million. But now there are almost no guests in the hotel, and there are no tour groups. If it takes three months to recover, it will be a great burden for him. If you don't, what should you do with so many years of hard work? Employees who leave their jobs without pay for more than a month will certainly face a great loss problem. After all, it is very difficult to recruit now.
4. Extraordinary times are very strategic. Why do rooms have to be sold by the day? Why can't they be packaged and sold by the month? Your facilities are so good. If they are better than ordinary rental houses and apartments, the price is also cheap. Why not try the hotel-style apartment model? Out of 311 rooms, take out 211 rooms and rent them to white-collar workers who have just returned to Shenzhen for three months. Many people originally wanted to change jobs and houses. Hotel-style apartments are a good transit point, and they can ask for a small deposit. You don't have to pay two mortgages according to the traditional rental policy, just charge a symbolic one-month rent. You think, the three-month rent of 211 rooms plus a zero-month deposit, Even if a room only charges 3,111 yuan a month (it is already very cheap in a location like Shenzhen), it can create at least 2 million cash flows in these three months. Although the money is not much, it is all income, which is very strategic in an extraordinary period. Wait until the tourism industry recovers, and then slowly reduce the number of long-term tenants. This is also a way to create cash flow. The most important thing now is to keep the enterprise alive under the premise of keeping credit.
5. Tourism is the hardest hit by the epidemic. Wei Xiaoan, director of the Academic Committee of china tourism academy, believes that the government can help the industry through fiscal policy (financial transfer payment, giving orders with hats, supporting key tourism enterprises), development and reform policy, monetary policy (reducing interest rates and delaying repayment time), tax policy, social policy and opening policy.