Kengyi: McDonald's, KFC, Pizza Hut ... these big brands have all moved in, so why don't you come?
when a restaurant owner wants to move into a strange shopping mall, he doesn't know whether customers approve of it or not, and often chooses benchmark brands for reference. If the real estate tells you that many big brands have moved in, the boss will definitely follow blindly.
but in fact, the real estate company may have just talked with these brands with intent, but it has not been finally confirmed. I know that you are a big name on the list, and I am waiting for you to jump.
this trick is actually very old-fashioned, but people who are inexperienced in catering will still be recruited.
Pit 2: Give you the position next to a big brand at a low price.
when the real estate company introduces the location of the store, it will tell you that it is next to a certain big brand, but in the end, this big brand will change its location for some reason, and at that time, you may be surrounded by diaosi brands.
It's easy for the average newcomer and the boss who has opened 3 to 15 restaurants to win this trick.
Keng3: In the future, this position will be the main entrance, and all people will go from here. How wonderful it is to move the line!
When you sign a position with a good moving line at a high price, the mall will regularly adjust the direction of the escalator to change the moving line, and you will run from the upwind to the downwind.
Therefore, when choosing a site, the catering boss can attach a clause to the contract, and the rolling direction of the elevator cannot be changed.
even many old catering drivers will fall into this pit.