Qianfeng Tan Gang Barbecue Head Office, located in Changchun, Jilin, is one of the many barbecue shops in the film. After the documentary was broadcast, Guo, the operator of the store, applied for registration of the trademark "A String of Life".
Enterprise survey shows that the international classification of trademarks involves catering, accommodation, furniture and so on. On April 20 19, a new store was opened, which was named "Life String Guo Gualu Barbecue Store", and the word "Life String" was widely used in store signs, menus and other places.
At the same time, the store also advertised through Dianping.com and other online platforms, claiming that "life is a string of living in Bangfang stores", "life is a string of national headquarters" and "life is a string of barbecue offline experience stores" to develop and join.
In April 2020, Shanghai Kuanyu Digital Technology Co., Ltd. and Banner Digital Media Co., Ltd., the producers of the documentary A String of Life, sued Guo's barbecue shop and its operator Shanghai Information Consulting Co., Ltd. for unauthorized use of influential firms.
The second defendant told me that the defendant's barbecue restaurant's behavior constituted unauthorized use of the plaintiff's influential commodity name, and the operator in Dianping.com constituted help infringement, and asked the second defendant to stop the unfair competition involved, and at the same time asked the defendant's barbecue restaurant to eliminate the influence and compensate the economic loss and reasonable expenses of 5 million yuan.
The trial will begin on March 24th 14.
Original title: Documentary "A String of Life" v. Tort case of barbecue shop, claiming 5 million yuan.
Editor in Charge: Li Xiaoling