Examination purpose
Check whether candidates know and master tourism activities, tourists, tourism resources, tourism and tourism products, tourism market and marketing research, tourism impact and sustainable development, hotel concept and basic characteristics, hotel front office business management, hotel room business management, hotel catering business management, hotel safety business management, daily management of hotel equipment, basic business of travel agencies, establishment and supervision of travel agencies, and travel agency operation. Basic knowledge, principles, methods, technologies, norms (regulations) related to the organization design and management of travel agencies, product development and innovation of travel agencies, concept of tourist attractions, quality grade management of tourist attractions, service management of tourist attractions, marketing management of tourist attractions, tourism safety management, etc. And whether you have the initial ability to engage in the practical work of tourism economy.
Examination content and requirements
The first part is the basic knowledge of tourism economy.
1.
Tourism activities. Identify the similarities and differences between tourism activities/travel activities/sightseeing activities, grasp the normative definition of tourism activities and the technical basis used by the World Tourism Organization, understand the basic characteristics and components of tourism activities based on different levels of understanding, understand the purpose of classifying tourism activities, be familiar with common basis and common classification results, analyze the essence of tourism activities, grasp the characteristics, manifestations and cognitive significance of tourism activities, understand the factors of choosing target tourism destinations, and be familiar with and understand the combination of tourism destination elements and residents' specific tourism destinations.
2.
tourist Understand the differences of tourist expression systems, be familiar with the tourism statistical system advocated by the World Tourism Organization and the use of related terms, master the current tourism statistical caliber and the use of related terms in China, analyze the objective conditions, subjective conditions and factors that affect the purchase decision of tourism consumers, be familiar with the common basis of tourist classification, and analyze the market characteristics of three basic types of tourists.
3.
Tourism resources. Understand the concept and cognitive points of tourism resources, analyze the characteristics of tourism resources different from traditional property resources, be familiar with the classification basis and corresponding classification overview of tourism resources, understand the value, measurement basis, main determinants and status of tourism resources in destination tourism, understand the dialectical relationship between tourism resources protection and development, analyze the reasons for the destruction of tourism resources, and be familiar with the principles and implementation ways of tourism resources protection.
4.
Tourism and tourism products. Understand the concept and characteristics of tourism, the composition of tourism, the types and characteristics of tourism products, the characteristics of tourism products, the life cycle model of tourism products and its influencing factors, the standards and measurement dimensions of tourism service quality, and analyze the ways to improve tourism service quality.
5.
Research on tourism market and marketing. Understand the concept of tourism market, the principles of market segmentation, the basic basis of tourism market segmentation, the relationship between market segmentation and target market selection, the methods of target market selection, the commonly used evaluation indicators for selecting target tourism destinations, the advantages and disadvantages of different types of target market strategies, the functions and basic steps of tourism marketing research, the methods of collecting first-hand and second-hand information and the methods of tourism market prediction.
6.
The influence of tourism and its sustainable development. Understand the positive and negative impacts of tourism development on destination economy, analyze the measures to prevent negative economic impacts, be familiar with the positive and negative impacts of tourism development on the environment, master the measures to prevent negative environmental impacts, be familiar with the positive and negative impacts of tourism development on destination social culture, analyze the measures to prevent negative social and cultural impacts, and be familiar with the objectives and core issues of sustainable tourism development.
Part II Hotel Operation and Management
7.
Hotel profile. Master the concept and basic characteristics of the hotel; Understand the composition of hotel management elements; Understand the classification method and format development of hotels; Familiar with the star classification and evaluation standards of China hotels; Understand the types, advantages and development trends of hotel groups.
8.
Business management of hotel front office. Remember the task of booking, clarify the channels and types of booking, formulate the booking process, understand the booking system, simply calculate the number of over-reservations, and solve the booking dispute; Distinguish the state types of rooms, formulate the pre-division plan of rooms, understand the content and process of check-in, deal with common problems in booking, compare different types of house prices, implement the sales skills at the front desk, simply calculate the statistical indicators of room management, and provide examples of the application of new technologies at the front desk; Summarize the contents of reception and luggage service in the front desk concierge department, and understand the concept of golden key service.
9.
Hotel room business management. Understand the principles of establishing room service quality standards, simply calculate the staffing of room service, implement room service process control, and solve common problems in rooms; Summarize the contents and methods of room cleaning, implement the quality control of room cleaning, summarize the cleaning characteristics and work requirements of public areas, and clarify the types and management requirements of cleaning agents; Understand the selection principle of room supplies, simply calculate the consumption quota of room supplies, implement the management of room cloth, and provide an application example of new technology in rooms.
10.
Hotel catering enterprise management. Understand the evaluation factors and influencing factors of restaurant food quality, implement food quality control, compare the common service modes of western food, Chinese food and drinks, and implement food service quality control; Simply calculate the gross profit margin of hotel catering products, implement the price strategy and preferential promotion strategy of catering products, and plan special catering activities.
1 1.
Hotel security business management. Understand the significance of hotel safety management; Formulate hotel fire emergency plan, implement fire alarm and fire disposal; Understand the characteristics of hotel public security management, master the links and methods of public security management, and implement emergency treatment; Master the basic links and methods of hotel environmental sanitation, cooking and utensils hygiene management, and implement food poisoning prevention and disposal management.
12.
Daily management of hotel equipment. Understand the characteristics and service life of hotel equipment, memorize the basic information of equipment, understand the management objectives of equipment use, clarify the management requirements of the user department, master the links and methods of equipment use management, distinguish the maintenance methods and categories of equipment, and evaluate the maintenance effect by using the technical and economic indicators of equipment maintenance.
The third part is the operation and management of travel agencies.
13.
Overview of travel agencies. Master the definition and basic business of travel agencies, understand the development process of travel agencies, master the development process of modern travel agencies in China, analyze the status and role of travel agencies in tourism with the background of tourism distribution channels, and master the functions of travel agencies.
14.
Establishment and supervision of travel agencies. Understand the internal and external factors that affect the establishment of travel agencies, and be familiar with the procedures for the establishment of travel agencies, including the establishment of branches and the establishment of foreign travel agencies; Familiar with the legal basis of the supervision of travel agencies by tourism administrative departments and the contents of the supervision of travel agencies by administrative departments; Familiar with travel agency industry organizations and understand the innovative governance system of travel agency industry.
15.
Travel agency management. Familiar with the classification system of travel agencies, understand the classification system of travel agencies; Analyze the business process of travel agencies by benchmarking with tourists' consumption behavior; Understand the reasons why travel agency business is divided into foreground business and background business, and the specific business content; Master the formation form of travel agencies, and be familiar with the connotation and direction of the collectivization development of travel agencies.
16.
Organizational design and management of travel agencies. Understand and be familiar with the setting and functions of the main business departments of travel agencies, the meaning of dispatch, the main contents of dispatch business and the main functions of dispatch department, the meaning of travel agency marketing department, and the setting and main functions of travel agency marketing department, reception department and store management department; Master the principles of travel agency organizational structure design, be familiar with the types, advantages and disadvantages of travel agency organizational structure, analyze the background factors of travel agency organizational structure design, and master the design direction of new travel agency organizational structure; Analyze the current situation and existing problems of travel agency business process, grasp the significance and goal of travel agency business process reengineering, and be familiar with the main embodiment of travel agency business process innovation; Understand the main contents of customer relationship management and balanced scorecard management and their applications in travel agencies.
17.
Product development and innovation of travel agencies. Familiar with the concept, characteristics and types of travel agency products, and master the essence of travel agency products; Master the design and development process of travel agency products, and master the principles, contents and processes of the development and design of tourist routes (itineraries); Master the concept of travel agency product innovation, analyze the current situation of travel agency product innovation, and master the strategies and methods of travel agency product innovation.
The fourth part is the management of tourist attractions.
18. The concept of tourist attractions. Understand the similarities and differences between tourist attractions, scenic spots, tourist resorts and tourist attractions. Master the types of tourist attractions and understand the elements of tourist attractions.
19.
Quality grade management of tourist attractions. Understand the organization procedures and methods of scenic spot quality grading evaluation; Understand the competent departments and implementation subjects of scenic spot quality classification and evaluation; Rational use of classification evaluation factors, evaluation models and evaluation methods of the quality of tourist attractions; Implement the quality grade evaluation of tourist attractions.
20.
Service management of tourist attractions. Understand the content of scenic spot ticketing service, the content of scenic spot consulting service, and master the handling of scenic spot complaint service; Understand the concept of scenic spot explanation service, and be familiar with the contents of tour guide explanation service and self-help explanation service. Understand the characteristics and basic requirements of catering services, understand the classification and management methods of accommodation services in scenic spots, understand the types and service management contents of tourism transportation services, and be familiar with the management contents of shopping services in scenic spots.
2 1.
Marketing management of tourist attractions. Understand the basic content of marketing, master the basic procedures and methods of marketing, and understand the basic content of scenic spot market forecast. Understand the basis, principles and steps of market segmentation of scenic spots, understand the target market selection strategy of scenic spots, and understand the market positioning strategy of scenic spots. Understand the characteristics of the marketing mix strategy of scenic spots, and understand the product strategy, price strategy, channel strategy and promotion strategy of scenic spots. Understand the frontier trend of scenic spot marketing, the innovative marketing of scenic spots in "internet plus", the innovative marketing of new scientific and technological means, and the upgrading marketing of traditional media.
22.
Tourism safety management. Understand the categories, characteristics and main reasons of scenic spot safety, and understand the basic system of scenic spot safety management; Understand the main types of scenic spot safety system, and understand the emergency management system, accident reporting system, safety duty system, safety inspection and rectification system, fire safety system and so on. Master the prevention of unexpected events, natural disasters, accidents, public health incidents and sudden social security incidents in scenic spots. Understand the principles of scenic spot safety disposal, and master the disposal methods of sudden crisis events, natural disasters, accidents, accidental injuries, public health incidents and social security incidents.
202 1 Reference Outline for Junior Economists Details: Tourism Economy, here for everyone. At present, candidates of 202 1 can refer to the above outline for review. After the new syllabus comes out, they will make a comparative analysis, review the changing test sites more deeply, master the test points, and master the high-scoring skills of junior economists. I wish you success in the exam. Come on!