The courage to brag here is not bragging or boasting in the traditional sense, but using appropriate exaggeration to show your own characteristics and talents, so that others can see your unique side and look up to yourself, which will certainly play a role in fueling your future personal development. It is indeed a shortcut to success to establish and display your own brand by skillfully "blowing" in order to obtain more and better opportunities and resources.
Donald Trump, an American real estate tycoon, warned people in his new book "Trump: How to Get Rich": "Build your own brand and don't be afraid to blow your own horn." In fact, in today's world of experts and talented people, it is indispensable to "blow your own horn" if you want to stand out and those who have achieved something want to strengthen others' appreciation of yourself. As long as it is not too much and makes people feel obviously false, it can mostly have a positive effect. If you don't tell me, how will others know your "family background"? Mr. Zhang Wuchang, an internationally renowned economist and one of the founders of new institutional economics and modern property rights economics, said bluntly: "I have boasted. Do you think, I have spent more than ten years trying to write a good article, how can I not laugh at the sky and tell others, lest people don't know? " If what you say is well-founded, the listener will be awed. Even if it is impossible to check, "boasting" shows the strong confidence of the speaker.
in the basic practice of "boasting", one is to reveal the scarce resources you have, and the other is to convey your strong signal in strong expression. Brilliant "boasting" is not only not offensive, but also popular. These confident people are always the focus of public (or industry) attention, surrounded by a large number of admirers and followers. People look for inspiration and feel passion from him.
"Blow your own horn" focuses on showing superior resources and trying not to draw conclusions for yourself. However, if you can't help but draw conclusions for yourself, then simply "blow big and blow special" and throw out brave words to make people feel deafening. This way of releasing strong signals is also in line with our definition of playing. For example, if a person says, "I can handle this matter", it is just a general statement or boasting; If he put it another way: "I can't do this, then no one can do it", then he is putting on airs. In this case, what people feel is not about the resources he has (such as his personal connections and business ability), but his confidence and determination. This strong momentum will leave a strong impression on others. If you can't believe it all, you should at least be skeptical-people will think, if you don't have a little confidence, can he boast such a big cow?
Gustave Le Bon, a French sociologist, said in his book Rage at the end of 19 that the more arbitrary the conclusion, the more positive the tone, and the greater the influence on the public. According to his observation, exaggeration, eloquence, repetition and never proving anything by reasoning are the only ways to convince the masses.
Of course, any conclusive opinions must be tested, and empty talk and boasting that is broken with a poke will only be bring disgrace to oneself. The excellent "liar" either pretends to be amazing when he is fully sure, or takes this kind of words as a declaration of confidence and determination, which is difficult for others to test concretely and is unwilling to haggle over it.
If you change your straightforward boasting, be novel, clever and humorous, you will be able to make others feel your strength better. Here are some very famous rhetoric:
People always come to me and ask, "Li Zhenfan, are you really that good?" I said, "Oh, if I tell you I'm good, maybe you'll say I'm bragging. But if I tell you that I am not good, you must know that I am lying. I will never say that I am the best in the world, but I will never admit that I am the second. " -Bruce Lee "Even if I strip naked and throw it into the desert, as long as a caravan passes by, I can quickly become a billionaire." -the famous saying of old Rockefeller, Bill Gates appreciated it very much when he was a teenager.
"I can't find my opponent even with a telescope!" -Ma Yun said.
"If I make a phone call, 91 investors will come to report to me instead of me looking for them. Why should I join your meeting? " At the CCTV Entrepreneurship Competition, Ma Yun asked a player who was going to set up a high-end people's communication network.
"People say I'm not qualified to be the vice president, so I'll be the president." -Niu Gensheng, chairman of Mengniu, said in the opening advertisement of a financial TV. It also deserves that the "old cow" is so "bullish". In the same year (1999), Yili published an announcement in china securities journal: "In view of the fact that Comrade Niu Gensheng, the vice president of production and operation of the company, is no longer suitable for this position, the board of directors of the company decided to dismiss him." Nowadays, Zheng Junhuai, the chairman of Yili at that time, went to prison, while Mengniu, founded by Niu Gensheng, quickly came from behind.
"I am the best candidate. Know the technology, understand the market, have the experience of software and Internet companies, have worked in Microsoft, a big international company, and have worked in a big China company. Knowing the situation in China, can they find the second one? " -Tang Jun told the media that Google invited him to be the president of China, but he refused.
"If you don't change the reporting direction, you will be bought when you go public!" -Guo Taiming, chairman of Hon Hai Enterprise Group, once named a newspaper in Taiwan Province in a semi-joking tone.
"I have two great regrets in my life: First, I can't find such a wonderful person as Li Ao as my friend; Second, I can't sit under the stage and listen to Li Ao's wonderful speech. " -Li Ao "I am a big piece of Shanghai gold, and I will make many people reflect on themselves." -Han Han It can be seen from this that all the above celebrities are good at "boasting". In their arrogant words, we can easily feel the full confidence contained in them. At the same time, this self-confidence also shows a personal brand, which is like the coat of those confident people, making them stand out in the "vast sea of people", becoming the gathering place of everyone's eyes, and even deeply implanting their own image in people's hearts. For example, when you hear the sentence "Give me a fulcrum and I can move the whole earth", you will naturally think of Archimedes, an outstanding philosopher, mathematician and physicist in ancient Greece, and also think of his great achievements. It can be said that this sentence left by Archimedes is his personal brand, which can still play the role of playing for the master for thousands of years after his death, although each of us will not incite the earth anyway.
When we strive hard in the society, we are bound to come into contact with some strange environments and people from time to time. When someone has doubts about your qualifications and abilities, bragging in moderation is an effective way to attack and defend. If raving and lying is a naive way to show off yourself, then self-promotion is a purposeful and targeted advertisement.
Zhang Yiyi, a famous planner, described how he went to a big company to pull business:
"Although the chairman of the company was very polite to me on the surface, I clearly read a trace of his skepticism about the ability and level of my' wet behind the ears' kid. I know that if this stalemate continues, when the reception time is over, it means that this business of at least 1 million will soon be ruined. I must give the chairman a shot in the arm immediately.
"I immediately asked my assistant to turn on the laptop and show the chairman the list and projects of some major customers of our company. At this time, I saw that the chairman was a little moved. I lost no time in calling out my photos with the first Chinese among the "world's top 111 design masters", Mr. Jin Liqiang, Mr. Lin Qingsong, a leading designer in Taiwan Province, Mr. He Hanhua, the "flag bearer of China CI" and other first-class CI experts in China, and gave a brief introduction and evaluation on some famous cases they have done, and I deliberately boasted that these cases were all operated under my auspices, and those masters. In fact, I have been working with these master CI experts for less than a month. At most, those cases are "participation" or "helping", not "hosting". Those masters don't pay attention to me at all. How can they give me face? However, due to my special work experience, and the fact that the chairman once heard of Mr. He Hanhua's wonderful speech, he admired me very much. He seemed to think that I had become one with these masters at a young age, and there must be some real talents.
the chairman extended the time for receiving me from 11 minutes to 31 minutes. Later, he supported our company to take over this project at the board meeting. Our later cooperation was very pleasant.
Zhang Yiyi deliberately boasted about himself, exaggerating his personal relationship with the master planner into intimacy, and exaggerating his participation into hosting. There is not much water in his language. But in Zhang Yiyi's mind, this is not only not a stain, but also equivalent to another successful planning. That's why he can tell people this glorious course in detail with proud words. It seems that some of our inherent concepts can be adjusted. For our own future, we don't have to be too serious and honest. If necessary, try to describe ourselves better, and maybe there will be unexpected gains.
In modern society, people who are obscure and hard-working often don't get the attention they deserve. For those who intend to push themselves out, there are still many ways.
A famous Japanese writer, Zuosuke Shenda, once introduced a colleague in an article. This colleague was ambitious when he was young and often said to Zuosuke Shenda, "I will definitely become a member of the National Assembly in the future." Although this colleague has not realized his ideal until now. But at that time, many colleagues said, "This guy is a visionary and great man." Even the company commented on him that "it is really rare for people with such aspirations to serve in our company". Therefore, he was soon promoted to minister, and soon he was promoted to company manager.
We don't know whether this friend of Shentian Zuosuke really aspired to become a member of parliament at that time, but it was enough for him to make people around him respect and sit up and take notice. Of course, he can't help but cry roast meat. Maybe he doesn't have the strength to be a member of parliament at all, but at least he has benefited from doing so, as evidenced by his promotion and his wide appreciation.
There are many ways to make others admire you, and the most effective way is to make people feel that you have more prospects than others. In order to show your development potential, it is necessary to weave a beautiful and grand blueprint for the future. Even if this blueprint is completely impossible to achieve, it can give people a good impression. At this point, you need to practice a pair of excellent bragging skills and blow out your bright future.
For example, you can say to your colleagues and friends, "I want to start my own business in the future, and I must realize this plan." And repeat such words to people several times. In this way, even those who didn't believe it before will unconsciously think, "Don't underestimate him, this guy is likely to do something vigorous."
Even when you have nothing, you can first set up an image of "Niu Ren" for yourself, and then people around you will treat you with the standards of Niu Ren, and you will also demand yourself with the standards of Niu Ren. It is possible that you will really "get up" from now on.