As the pillar of the national economy, automobile consumption may be the most effective way besides real estate if the economy is to recover rapidly. At the regular press conference of the Ministry of Commerce, Director Xi 'an said: "Cars are the mainstay of the consumer market". According to statistics, for every 10 yuan that China people spend, 1 yuan is spent on cars, which shows how important automobile consumption is in stimulating the economy.
But will publishing so many policies really promote consumption? In my opinion, the functional departments may have overlooked a very serious problem, that is, the "consumption ability" of ordinary people in China at this stage, as well as the "consumption view" changed by the epidemic and their "earning efficiency".
According to statistics, in 20 19, the per capita annual income of the United States was about 260,000 yuan, while the per capita disposable income of China was about 30,000 yuan. The income gap is obvious, and the gap between the rich and the poor is very large. With "annual salary100000" as the standard, there are only 80 million people in China whose annual income exceeds100000. Ideally, even if it is 400 million, there are still 654.38 billion people in China who can't meet this standard.
The affluent life we see is more of a prosperous network, which creates a false illusion. Most people in China are still "invisible poor" and have a false "rich daily life". The price of similar cars is around100000, which is also the most purchased model. The income of third-and fourth-tier cities is mostly in the range of 3,000 yuan to 5,000 yuan. What's more, there are many people whose monthly income is less than 3000 yuan. They are-molecules.
Imagine how long it will take them to save money before they can buy a new car with 100 thousand yuan The popularity of private cars is mainly due to the loan policy to ease the pressure of car purchase, zero down payment and low down payment, to meet those consumers who are not well-off and want to buy a car. China people have a strong desire to buy a car, but "saving" keeps them awake.
With the extension of the end of the epidemic, various industries have not fully resumed production, but it has been followed by the closure of enterprises, layoffs and salary cuts, and the unemployment rate has reached a new high. People's consumption concept has changed, from the previous advanced consumption to today's cautious consumption, and most of the living expenses are concentrated on housing and catering. Moreover, physical industries such as catering have been greatly affected by the epidemic, with fewer people ordering takeout and eating in the lobby and more people bringing meals.
For most people, the cost of living has increased, but the income has decreased. For bulk consumer goods such as cars, they have lost their spending power and become more and more aware of saving, so that even if they have no income for the time being, they can resist external uncertainty and support their daily expenses.
Since the news that Beijing and Hangzhou will release the purchase restriction came out on March 24, the A-share and Hong Kong-share auto sectors immediately became popular. Although Beijing later said that there was no research and demonstration, at least this aspect was considered. If Beijing adds 654.38 million indicators, the high income of first-tier cities will boost consumption by nearly 1000 billion yuan. They are the denominator.
Indeed, as the second largest consumption expenditure after real estate, it is unrealistic to use more consumption to promote the purchase of houses, and cars naturally become the second place to stimulate the economy. According to the statistics of China Automobile Association, the automobile sales volume during the period of 1-2 this year was 2.238 million, down 42% year-on-year; In February, only 3,654.38 million vehicles were sold, down 79. 1% year-on-year. In the face of the severe automobile market situation, it is really necessary to introduce appropriate stimulus policies.
First-tier cities like Beishangguang have high income and strong purchasing power, but the current traffic problems are already very serious. The liberalization of indicators will make the traffic pressure more severe, which is also a "double-edged sword". Blindly stimulating automobile consumption is indeed a "powerful medicine", but the current automobile market in China seems to be a bit "empty without compensation". The Federation also said that the explosive growth trend of automobile consumption is not outstanding. But we also believe that the auto market will be like an epidemic, and there is not a spring that will not come.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.