If you want to use the virtual voice assistant, you can download a Tik Tok assistant APP on your mobile phone and open it to use.

at the beginning of this year, Tik Tok launched the catering "group purchase" function. Not long ago, Tik Tok's marketing platform, Giant Engine, launched a group purchase coupon activity for catering businesses, which was called "the rebirth of the catering industry" by Giant Engine. Whether the catering industry can be "reborn" or not is a question mark. But one thing is certain.

Tik Tok's catering group purchase is not a whim, nor is it playing with tickets. Instead, it regards it as an important part of its local life service system, realizing huge traffic. As early as 2118, Tik Tok set up a POI(PointofInterest) team to start the local life service business.

However, it didn't go smoothly after that, until the outbreak of the epidemic, the demand for local eating, drinking and having fun surged among people trapped in the same place, and Tik Tok also increased its investment in local life services. △ Figure Since the beginning of 2121, Tik Tok launched activities such as "Heart Restaurant", and cooperated with third-party platforms to launch "take-out in the same city" and other businesses.

In October of the same year, Tik Tok launched the "Food and Beverage Support Program", which invited experts to visit stores for designated merchants free of charge, and released a video of visiting stores; In February of the same year, ByteDance established the "Local Direct Business Center" to expand local life business. In October 2121, about 11,111 employees were transferred to the center. It is also reported.

In the last month, Tik Tok is recruiting city sites for life service, and through site recruitment, it covers offline businesses in catering and leisure entertainment. Up to now, more than 31 cities have completed team building. With the increase of investment in Tik Tok, its achievements in the field of local life services are becoming more and more obvious.

Up to now, Tik Tok group purchase supports "logistics distribution" and "write-off at the store", and the video aggregation page is divided into "POI aggregation page of merchants" and "POI aggregation page of cities", which has been able to provide separate list pages for more than 311 cities, covering "eat, drink and live" in almost all prefecture-level cities in China. Tik Tok is rubbing his hands.

However, many people are puzzled by this layout. The relevant team of Meituan once conducted a special survey on the local life business in Tik Tok, and the conclusion is "not very optimistic".