1. Department stores. Refers to a retail store with a comprehensive variety of goods, which is characterized by:

(1) a complete range of goods;

(2) the passenger flow is large;

(3) abundant funds and complete talents;

(4) Pay attention to goodwill and corporate image;

(5) Pay attention to the shopping environment and merchandise display.

2. Professional shops. Refers to a store that specializes in a certain kind of goods or a certain brand in a certain kind of goods, highlighting "specialization".

(1) complete varieties;

(2) the management is distinctive and individual;

(3) strong professionalism.

3. Supermarkets. It is a retail store with main, non-staple food and household daily necessities as its main business scope, which implements open sales and customer self-service. Features:

(1) Self-service and one-time centralized settlement of sales;

(2) Small profits but quick turnover, fast commodity turnover;

(3) Commodity packaging should be standardized, bar coded, clearly marked, and the quality and weight of the commodity should be noted.

4. convenience stores. Small shops close to residential areas. Business hours are long, mainly dealing in commodities with quick turnover such as convenience goods and emergency goods, and providing quality services. Such as drinks, food, daily necessities, newspapers and magazines, express delivery services, etc. The variety of goods is limited and the price is high, but it is still popular with consumers because of convenience.

5. discount store. A shop that sells goods at a low price, with small profits but quick turnover. Its characteristics are:

(1) It is located in a section with low rent but heavy traffic;

(2) There are a full range of commodities, most of which are well-known brands;

(3) The investment in facilities is small, and the cost should be reduced as much as possible.

(4) Self-service sales are implemented, and few services are provided.

6. Warehouses. It is a kind of discount store that appeared in China only in the late 1991s. Its characteristics are:

(1) It is located in low-rent suburban areas;

(2) The building decoration is simple, and the warehouse area is very large, generally not less than 11,111 square meters;

(3) wholesale operation in the form of retail, also known as a volume store;

(4) Membership sales are usually adopted to lock in customers.

7. General store

8. Sample catalog showroom

9. Mail order catalog marketing

11. Vending machine

11. Shopping service

12. Mobile sales 1. Door-to-door sales. Enterprise sales staff go directly to the door and sell from door to door. The famous Avon company is a model of this sales method.

2. Telephone TV sales. This is a relatively novel retail form without stores. It is characterized by using telephone and television as communication tools to transmit commodity information to customers. Customers order directly by telephone, and sellers deliver goods to their doors. The whole transaction process is simple, rapid and convenient.

3, automatic sales. Use vending machines to sell goods. Since World War II, vending has been widely used in many kinds of goods. Such as cigarettes, candy, newspapers, drinks, cosmetics, etc.

4. Purchase service. Mainly serving specific users in schools, hospitals, government agencies and other large units. Retailers give certain price discounts to members of the organization with shopping cards. 1. Wholesale joint number. Small and medium-sized retailers voluntarily participate in the joint number of wholesalers, and the members of the joint number are linked by contracts to clarify the rights and obligations of both parties. Wholesalers have obtained loyal customers, and retailers purchase goods in proportion within the wholesale joint number, ensuring the supply channels.

2. Retailer cooperative. Mainly by a group of independent retailers in accordance with the principle of voluntariness, mutual benefit and reciprocity, to unify procurement and joint promotion for the purpose of joint organization.

3. Consumer cooperatives. Retail organizations established by voluntary contributions from community residents practice democratic management. This kind of shop supplies members' goods at a low price, or sets a certain price, and members pay dividends according to the amount of shopping.

4. Store group. This is a large-scale form of retail organization, and there is no fixed model. It is under the control of a holding company, including several shops in various industries, and usually adopts diversified management. 1. Chain business. It refers to the modern circulation organization form in which numerous and scattered retail enterprises dealing in similar goods or services, under the leadership of core enterprises (chain headquarters), take economic interests as the connecting link, unify leadership, implement centralized procurement and decentralized sales, and realize economies of scale through standardized management.

2. Chain supermarkets. It is an organic combination of chain business form and supermarket format. It is the mainstream of China's modern retail industry, which is further subdivided and improved in its development. For example, a large comprehensive supermarket chain (GMS) mainly deals in mass goods, 71% of which are department stores and 31% are food. Another example is the supermarket chain of warehouse member stores, which operates wholesale by retail and adopts membership system.

3. Franchising. It is a commercial activity carried out according to the contract, which embodies mutually beneficial cooperation. Generally speaking, the franchisor (hereinafter referred to as the franchisor) gives the franchisee (hereinafter referred to as the franchisee, also known as the franchisee) a right according to the contract requirements, allowing the franchisee to use the enterprise symbols (such as trademarks and trade names) and business technology, know-how and other industrial property rights developed by the franchisor. Franchising is divided into:

(1) commodity trademark franchise.

(2) franchise of business model.

(3) Conversion of franchising.

4. Commercial street. A number of independent retail stores dealing in the same or different goods are gathered in one area, forming a retail store concentration area, as well as a commercial street with comprehensive functions of shopping, leisure and entertainment.

5. Shopping center. A group of stores consisting of retail stores and their corresponding facilities is developed and managed as a whole, which usually includes one or more large core stores, surrounded by many small stores, and has huge parking facilities, making it convenient for customers to shop. Shopping centers cover a large area, generally in the hundreds of thousands of square meters. Its main feature is that it accommodates many types of shops, fast food restaurants, restaurants, beauty, entertainment, fitness and leisure, and it is a super-large commercial retail model.