1. Brand research: VI design must be completely compatible with the brand, so before VI design, it is necessary to deeply understand the brand and its core values.
2. Create a unified visual style: VI design needs a visual language that can identify and identify brands, including colors, fonts, graphics and other elements, and ensure the consistency of all brand materials.
3. Pay attention to details: VI design needs to pay attention to details, from font size to line thickness, we need to consider the overall style of the brand.
4. Simplicity: VI design should be simple, easy to understand and remember, not too complicated and not too decorative.
5. Show the personality of the brand: VI design should highlight the uniqueness of the brand, so that consumers can easily distinguish it from other brands.
6. Diversified applications: VI design needs to be able to adapt to various media and platforms, including traditional media such as print and billboards, as well as digital channels such as websites and social media.
The above is the answer of Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), hoping to help everyone.