Yellow Crane Cigarettes
Maotai Wine
Jingdezhen Porcelain
Great Wall Wine
Tsingtao Beer
All of these are big brands that resonate all over the world.
Must foreign goods
I know of foreign:
England - the world soccer brand
Deutsche Bank
Bank of America
York International York
CBS Corporation
The world's largest football company. CBS
Classical masterpieces named after places Chinese cigarettes Yellow Crane Tower cigarettes Maotai wine Jingdezhen porcelain Great Wall wine Qingdao beer It's all about the big brands that resonate around the world. Must be foreign goods I know of foreign: England - the world soccer brand Deutsche Bank Bank Bank of America York International York CBS
Place names can be used as trademark names? Can also be, county-level or above administrative divisions of the place names or publicly known foreign place names, shall not be used as a trademark. However, the name has other meanings or as a collective mark, proof of trademark components, except; has been registered using the name of the trademark continues to be valid.
1, the Trademark Law provides that the following signs shall not be used as trademarks:
(a) the same or similar to the national name of the People's Republic of China, the national flag, the national emblem, the military flag, the Order of Merit, and the same as the name of the specific location of the seat of the central government organs, or the name of the iconic building, the same graphic;
(b) the same as the foreign country's national name, (b) The same or similar to the national name, national flag, national emblem or military flag of a foreign country, unless the country *** agrees;
(c) The same or similar to the name, flag or emblem of an *** international organization, unless the organization agrees or it is not easy to mislead the public;
(d) The same or similar to the official signs or inspection marks indicating the implementation of control and guarantee, unless it is authorized.
(v) identical or similar to the name or emblem of the Red Cross or Red Crescent;
(vi) ethnically discriminatory;
(vii) exaggerated and deceptive;
(viii) harmful to the public;
These marks shall not be used in a manner that is likely to mislead the public.
(h) Harmful to socialist morality or other adverse effects.
The names of places in administrative divisions above the county level or foreign names known to the public shall not be used as trademarks. However, the name has other meanings or as a collective trademark, certification mark components, except; has been registered using the name of the trademark continues to be valid.
Trademarks approved by the Trademark Office for registration of trademarks, including commodity trademarks, service marks and collective marks, proof of trademarks; trademark registrants enjoy the exclusive right to trademarks, protected by law.
A collective trademark is a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization.
A certification mark is a mark controlled by an organization that has the ability to supervise certain goods or services, and used by units or individuals outside the organization for its goods or services to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services.
2. However, the following signs shall not be registered as trademarks if they have not been used to obtain distinctive features and are easy to identify:
(1) only the common name, graphics and model number of the goods;
(2) only the direct indication of the quality of the goods, the main raw materials, function, purpose, weight, quantity and other characteristics;
(3) the lack of distinctive features. (C) the lack of significant features.
3. Copying, imitating or translating others' well-known trademarks not registered in China:
If the trademark applied for registration for the same or similar goods is a copy, imitation or translation of others' well-known trademarks not registered in China, which is likely to lead to confusion, the trademark shall not be registered and its use shall be prohibited.
If the trademark applied for registration for non-identical or non-similar goods is a copy, imitation or translation of a well-known trademark already registered in China by another person, which misleads the public and causes the interests of the registrant of the well-known trademark to be likely to be jeopardized, the trademark shall be unregistered and its use shall be prohibited.
The principle of formulation
(a) the principle of formulation of the trademark name
To trademark naming, in addition to meet the statutory requirements of trademark naming, should also pay attention to follow the following principles:
1. easy to recognize, easy to read, easy to understand, easy to remember, easy to write
The name of the trademark should be clear and concise; the word should be easy to understand, do not use the difficult and cold secluded words, Ancient and obscure words; with the word to strive for simple strokes, easy to write and print, do not use complicated strokes, difficult to recognize or has been eliminated by the ancient words, waste words; pronunciation should be loud and smooth with music, to avoid difficult to pronounce, uneven; in addition to the name of the text can not be too long.
2. grasp the characteristics, highlight the focus
Trademark name is very short, can only show the characteristics of a certain aspect of the goods, it is necessary to grasp the characteristics of the focus. This highlights, or focus on the display of identity, such as "Guizhou Maotai wine"; or focus on the display of technology, such as "ancient Han health essence"; or focus on the display of materials, such as "two-face needle toothpaste"; or focus on the display of value, such as "two-face needle toothpaste"; or focus on the display of the value, such as "two-face needle toothpaste". Or focus on demonstrating the value, such as "diamond fan"; or focus on demonstrating the utility, such as "Baili brand soap"; or sketching the image, such as "White Rabbit toothpaste"; or write the sentiment, such as "Xiyinmen towel quilt"; or show style, such as "Princess Piano"; or expression of product categories, such as "Kendall organic rice"; and so on.
3. name one, avoid self-contradictory
The name should be reflected from a certain side of a certain feature of the goods, this feature should have a certain connection with the goods, and should not appear in the name of the goods and the real is not commensurate with the phenomenon or
Trademarks Peugeot
Damage to the image of the goods. Such as "Panther brand agricultural vehicles", "Panther" shows the car's strong and powerful, "chrysanthemum" fan "chrysanthemum "Give a person a sense of coolness, the combination of name and reality is reasonable ...... >>
Cars that use the name of a place as a brand name Nissan's "MURANO" name comes from MURANO Island (Muhla Island), located in northeastern Italy, near Venice, which is known for its exquisite hand-carved glass products. Nissan wanted to capitalize on the innovative spirit of the region and the level of artistry it had cultivated over the centuries to symbolize the new SUV, which was unique at the time. The Chinese name was "Loulan".
What are the advantages of naming a product after a place? The advantage of naming products with place names: using consumers' impression of traditional specialties and resource advantages to win consumers' trust and favor. To a certain extent, the audience can make contact with the brand to attack the good associations of the product. Secondly, this naming in the minds of consumers will naturally think of the product is a brand-name product, there is a very natural trust! On this aspect of product naming knowledge is recommended to see the "product branding and management" which has a detailed variety of naming methods! I believe that you have the benefit of!
The name of the brand name of the car Beijing
There is a watch name is named after a city name, what brand ah Shanghai watch
The brand name of the naming method 1, potential naming method: It is true that there is a vision of the commercial brand when the ambitions of the strong brand name to speak out to the powerful, hostage to a forceful, it is called the "potential naming method". This is called the "naming method of momentum". Lisi naming method is generally no more than three Chinese characters, the length of the English language is generally no more than eight letters, the pronunciation shows upward style, issued by the tone of voice loud and clear, bold, powerful, and industrial pronunciation in the structure of the symmetry of each other, a great sense of grandeur, a glimpse of the mountains of the text flavor. For example: the Yangtze River, the Great Wall, Changhong, Vanke, Zhengda, Pentium (Pentium), Shanghai Grand, Hunan Yuanda central air-conditioning, etc., in the naming of the brand establishment on the clear aspirations of the corporate values. Brand naming must be simple, taking into account the legal principle of domestic trademark registration first, and preferably measured against the future trend of participation in international circulation. Nowadays, with the unabated spread of the Internet, it is of course necessary to consider the registration of domain names for Internet sites. Japan's SONY, CANON, South Korea's LG, SAMSUNG are the use of non-native language to name, and as a unity of the company name and brand name, the products of these famous brands travel around the world, without the so-called localization, localization and change the name, fully demonstrates that these ears of the business brand in the establishment of the beginning of the intention of the lofty. With the integration of the global economy, the trend of globalization of the market, this way of naming in Esperanto is worthy of local brands to learn and refer to. 2, awake potential naming method: brand naming, clear industrial background, coincide with the characteristics of the industry, imply the implication of commodity attributes and service positioning, or a clear lock the target group, and coordinated with each other, it is called the "wake up naming method". This is called "Wake-up naming method". Microsoft, which almost monopolizes the computer operating system platform in the United States, has its brand naming located in Software; NetEasy, has its brand naming located in the network (Net) platform, and its brand naming emphasizes a trend (more and more easy to use) and the promised benefits. The trend naming method should be careful to avoid similar Chinese and English names in the market, and it is best to link the brand directly with the target customers, thus creating a sense of identity among the target group. Mrs. (oral liquid) is a kind of nutritional supplements designed for married women (women's blood supplement oral liquid), this brand name without too much description, once heard, we know who it is aimed at consumers, coupled with the use of bright red color on the color of the brand's main colors, the benefits of the claim is self-evident. This kind of lock target group of the brand and: good boy (children's car), Wahaha (children's oral liquid), business through (business PDA) and so on. Of course, the connotation of the brand is not only the name so simple, but also includes quality, service, packaging, commitment and other integrated elements, but the name of the commercial brand needs to be more ingenious, otherwise in a sea of people, people will easily forget what you call. 3, take the potential naming method: early years *** Mr. to manufacture neckties to start, the initial brand name for the "Golden Lion (GoldLion)". GoldLion)", how can not open sales, Mr. Zeng is very puzzled: my tie texture, style are not worse than those of the world-class brands, the price is not high, but why is not sold? One day, a friend or relative pointed out: Golden Lion, Golden Lion, how unlucky, and corpses and lost, this kind of tie who still dare to bring? In Cantonese, "lion" and "corpse" resonate; in Mandarin, "lion" and "lost" resonate. Later, Mr. *** retained the word "gold", and changed the English Lion to the phonetic translation of "Lilai", so sales soared, sales opened up, the achievement of today's Chinese famous brand: Jinlilai. Many strong brand names, no matter listening, speaking, reading, writing, often can trigger people's good associations, the northern people say "good intention", the Cantonese call it "good luck", according to the known, potential associations of the naming of the brand, is known as the "potential naming method". Naming a brand based on known and potential associations is called "potential naming method". This trend naming method should be clever, otherwise it is not only easy to fall into the cliché, and will even bring unexpected negative effects to the brand. Once upon a time, many hotels / restaurants like to use such as "hair", "Lee", "Howe" and other words as a brand name, to take the auspicious, smooth, developed and so on, the conventional Text ideograms, but often counterproductive, feel low-grade. A novel, unique brand name can make ordinary products into attractive commodities, interpretation of the beautiful mood, while bringing joy to the audience and enjoy the good wishes. Every New Year's Eve, red Coca-Cola launched a festive fat Afu cartoon image of the advertisement, has been taking the momentum of the Chinese people good luck, good fortune, Pepsi was inspired by, followed by the launch of a sentence: "Wish you Pepsi", the brand and the advertisement slogan fusion is very perfect! Fujian Industrial Bank, reflecting the "prosperous hundred ...... >>
Brand name naming methods (1) Hitachi, Toshiba, etc., are the name of the enterprise as a model for the brand name. (2) Named after animals and flowers. Named with the image of a beautiful animal, flower name, can cause people to pay attention to the goods and good feelings, and the pursuit of some kind of symbolism. Such as BMW brand car, snow lotus brand sweater and so on. (3) according to the name of the person, the name of the place. This kind of name or the reputation of people and places of origin to attract consumers, or history, legends and figures to cause people to imagine the goods. For example, Zhang Xiaoquan scissors, Tsingtao Beer, Yunnan cigarettes and so on. (4) Named according to the production process and the main ingredients of the commodity, in order to cause consumers to have a sense of trust in its quality. For example, Erguotou wine, pearl oral liquid. etc. (5) Named after auspicious words or positive words with emotional color to cause people to feel good about the goods. Such as Fukang automobile makes people rich, Jinlilai tie brings people rolling wealth. (6) Named after a made-up word. With original, meaningless words to break the conventions of the name of the product ideology, to achieve the effect of unusual and striking. Such as Kodak film, TDK tape and so on.
Named after ethnic minorities I don't know what the question is? Are they named in minority languages?
A lot of Xinjiang, Urumqi, Altay, Tacheng (Talbakhtay), Korla, Bayin'guol Autonomous Prefecture, Kizilsu Autonomous Prefecture, Bortala Autonomous Prefecture, Turpan, Kashgar (Kashgargar), Aksu (Ak, Vi: white, Su, Vi: water), Atushi, Tekes, Nilek, Jimnai, Burezin, Tokon, Barkun, Akkun, Akkar). , Barkun County, Aktau County, Aheqi County.
There are also many in Inner Mongolia, Hohhot, Ordos, Hulunbeier, Bayannur, Ulanqab, Xilingol League, Alashan League.
There are also in Heilongjiang, Qiqihar (Daur language meaning grassland), Jiamusi (according to the evidence Jiamusi for the Hetzhe or Manchu), Harbin (according to the evidence Harbin is the language of the women.).