First, carry out market research and expand market space.
At present, the competition in the liquor market is fierce, and the brand we represent is unknown in the local area. How to open up the market? For the competition, we have adopted the method of improving the service quality, making sales advertisements and advertising in many local media, and achieved obvious results. As a result, people in * * have become household names for * * wines, and everyone knows it. At the same time, we vigorously promote alcohol in rural areas. In the promotion, it is attractive to farmers to adopt the method of giving gifts and rewards. For example, in view of the situation that some farmers are in urgent need of agricultural machinery but lack of funds, the first prize was set as an agricultural tricycle instead of high-end electrical appliances such as color TV, refrigerator and air conditioner in the prize-winning activities, and the winners were vigorously publicized, so that farmers were pregnant with the dream of getting a tricycle and identified the brand when spending; In view of the characteristics that many farmers like to play poker after drinking with relatives and friends, the gift is defined as a specially designed advertising poker that is exquisitely designed and cannot be bought in the market, which is very popular with farmers' friends, thus the sales volume increases greatly.
second, humanized service.
since * * liquor promised "zero risk", I have made a serious investigation and study on the zero-risk service for consumers, and think that we should serve consumers through * * liquor zero-defect products and exquisite market segmentation. Every bottle of liquor purchased by consumers is printed with 811 national free service numbers. Through communication, the distance between consumers and draft beer has been narrowed, and the zero-defect quality of * * beer has been further strengthened. Through professional services, I helped * * to speed up the delivery of goods in time, from commodity display to container display, to ubiquitous pop posters. Business representatives tracked all the way, making each terminal a perfect terminal, and each thought report topic became a model project. * * Beer sold not only commodities, but also professional services, which brought rich returns. According to statistics, the annual sales reached * * yuan.
Problems
Although we have achieved good results this year, there are still some problems, which will affect the sales of our products if we don't correct and improve them. Including the management of salesmen and the cooperation of logistics.
first, the' management' of salesmen is relatively loose, and a marketing system has not been effectively formed, and sometimes they even go their own way. In the future sales management process, it is necessary to establish an effective management system according to the actual situation, to stimulate the enthusiasm of salesmen and improve work efficiency.
second, the logistics cooperation is a little slow, which often leads to the situation that the order has been opened and the goods can't be delivered, which reduces the customer's trust.
in the coming year, we should pay attention to the problems in the previous year, and continue to carry forward our advantages, so as to achieve better results in the sales of xx wine next year.
after nearly a year's work in Tianjin, I have grown into a surveyor who can independently carry out the survey work, and I have changed from a surveyor who has not obtained the qualification of public assessment to an insurance surveyor who has obtained the public assessment certificate. I have also paid some sweat and efforts in the middle, and I only know the difficulties in the whole process best. Although all the efforts and efforts are not proportional to the gains, I feel that I have worked hard and strived for them. It is inevitable that you will not get a corresponding return for a while. There must be a process for the development of anything, and it is just a saying: it is not not that you have not reported it, but the time has not yet arrived.
I have worked since the beginning of the year, looking back on the survey work in the past six months. Under the careful care and guidance of the leaders and colleagues of the branch, I have made great progress in all aspects through my own efforts. Six months passed silently with a flick of a finger, and I suddenly realized that the days were in a hurry when I needed to look back and sum up. "A journey of a thousand miles begins with a single step". These six months of work have made me realize the hard work, fun and responsibility of an insurance worker. Because I came late, there are still some gaps with other colleagues. I'll step up and catch up.
1. Surveyor I think besides these technologies, how to communicate with the insured is the most important.
This is also the direction that I need to work hard in the future. How to speak in different situations will lead to better results, save more compensation for the company and make the insured understand the true meaning and benefits of insurance. I think this is the first, so I think we should learn language art better in our work in the future.
second, better communication with colleagues and integration into an enterprise is the most critical.
trust and help each other in life and work with everyone around you. Do not understand, not sure about the problem, seriously ask the master and colleagues. Become friends in life and "comrades-in-arms" at work with you. Fan Wen, an auto insurance salesman
Third, strengthen teamwork and learn to assist colleagues in their work.
many things need to be communicated and cooperated with each other. In addition, compare with other property insurance companies, whether it is on-site survey, vehicle damage rate or settlement rate, and strive to win a better ranking for the company. Make the survey and damage determination into a competition and embody it in the work. Only in this way can the work be done more vigorously. Young people need an environment where they can work hard. The company has given us such a big environment and we need to create a dynamic atmosphere.
Fourth, learn more insurance knowledge and business. In recent months, I have mainly studied survey and loss determination. In the future work and study, I will learn more from old comrades to make up for my personal shortcomings, keep the spirit of endless learning, and learn business knowledge in other positions. To be a top insurance business.
5. During the work, I also found my own shortcomings, and I was not very familiar with the terrain in Beichen District, which caused some inconvenience to the survey and affected the speed of reaching the scene of the accident. Due to the short time of contact loss determination, the price of many accessories is not accurate, resulting in a low efficiency of loss determination, which needs to be familiar with as soon as possible.
The above summary is a summary of my work in these six months. Once again, I would like to thank the leaders for their good intentions and my master for his careful help and guidance these days.