The data shows that in 2020, the annual DAU of small programs will exceed 400 million, and the annual transaction volume will increase by over 100%. More and more industries are rapidly combined with small program ecology, and industries such as catering, supermarkets, shoes and clothing, and tourism have achieved several times of growth.

On the other hand, the third quarter financial report of June 5438+065438+ 10 released by Tencent shows that as of September 30, 20021year, the total monthly active accounts of WeChat and WeChat reached126.26 million, a year-on-year increase of 4./kloc. Among them, the business ecology of small programs has been strengthened, and it has continued to penetrate into the catering, retail and transportation industries. The total number of active small programs has increased by more than 40% year-on-year. The rapid and sustained rise of the small program trading ecosystem is still one of Tencent's most important attractions.

The upgrade of many capabilities of applets in the WeChat ecosystem also makes the role played by applets more and more important. In this post-epidemic era, the digital transformation of retail industry has become an inevitable trend, and the construction of private domain traffic has become the focus of digital operation of merchants. WeChat applet has become the most widely used commercial tool for merchants except WeChat payment. Merchants in physical stores can build their own omni-channel membership marketing system with the help of small program solutions, integrate online and offline, create and revitalize their own private domain traffic, and carry the powerful social attributes of WeChat. The market potential of small programs is still huge.