when it comes to soft-text marketing, I can't help but think of the headline party articles madly forwarded by my parents' circle of friends. When I don't touch soft-text marketing, I almost resist it, because I think that the elderly are reading fast food literature that is not open for business and accepting some pseudo-scientific content. Voice from users: The company I work for is a chain restaurant brand. The boss encountered an epidemic soon after he started his business, so he missed the best stage of accumulating popularity. After the epidemic, because he was not well-known, there were a lot of people at once, and the high rent, personnel and food expenses were getting bigger and bigger, so he could not support it any longer. At this time, the boss's friend recommended the promotion through soft text marketing. Unlike traditional advertising, soft-text marketing does not cost much, but it can accurately target the target customers for delivery. So it was launched in the well-known media portals of the whole network for a month in all directions, and the popularity of its brand increased rapidly, and the search click-through rate became higher and higher. Many people planted grass for catering characteristics through the content of the article, and they came to punch in one after another, and the business was booming. Nowadays, soft-text marketing has become a common propaganda method for corporate WeChat official account and publicity accounts. Enterprises have integrated brand culture, product features and seasonal offers into the text through soft-text. And this series of tedious matters need not be handled by the boss himself, but can be handed over to the professional soft text marketing team. These soft-text marketing teams will help them connect with massive portals, and write, modify, review and publish these processes in one go. Now, I have read a lot of soft text copy and seen a lot of interesting soft text marketing. Unconsciously, I will be moved by the feelings revealed in the article, and I will like the promoted products. This feeling is similar to psychological suggestion, but it will not cause disgust. And I also began to change the soft text marketing forwarded in the circle of friends, agreeing that it is a cultural carrier in the fast life of the new era. I will also calm down and read those articles carefully, and I will also confirm their contents, so as to use them for my life. Therefore, the existence of soft text marketing is reasonable, which enriches people's spiritual life and makes the internet world colorful and charming.