If you want to make a restaurant well, it depends on how he does promotional activities to attract people. I have compiled the "summary model essay on restaurant promotion activities" for reference only, hoping to help everyone! Chapter 1: summary of restaurant promotion activities

1. How to make a good holiday marketing plan

Holiday marketing is an extraordinary marketing activity, which is different from regular marketing activities, and often presents the characteristics of concentration, suddenness, abnormality and scale. It requires enterprise marketing makers to be bold, innovative, rapid and accurate, and to make use of "festivals" to make it smooth. Therefore, before making a complete and effective holiday marketing plan, all kinds of catering enterprises must know ourselves and know ourselves well, and must be clear: what problems to solve or what goals to achieve through holiday marketing activities, whether to surprise the listing of new dishes or accelerate the word-of-mouth circulation of mature dishes, whether the key object to be solved is the terminal problem (production department) or the sales link (floor), whether the selected promotion methods and strategies are sharp and powerful, and whether they can "short, flat and fast" accelerate the task completion. Or implement, control and evaluate the overall holiday marketing activities in order to achieve the goal better ...

2. How to write a marketing plan

The purpose of making a plan is to segment the market, position the market, predict the market size and plan the market share available in each segment.

first, set marketing objectives,

second, make marketing plans,

third, control the implementation of the overall marketing plan.

3. How to make a marketing plan

Are you worried that the marketing plan you launched can't achieve the expected results? Or are you launching a handwritten marketing plan for a product? Do you know the steps and process of marketing plan design? This information gives you a detailed introduction to how to write a marketing plan.

With the coming of the new year, the company also has a new sales target. According to the current situation and development target of our department, the following work plan has been made:

Market analysis: Food is the most important thing for the people, and the catering industry in China has developed very rapidly. According to statistics, its growth rate is 11% higher than that of other industries. Now the catering industry in China is welcoming a peak period of development, with great market potential and broad prospects. Many people also took a fancy to this cake and crowded into this industry. In xx years, xxxx quickly occupied some markets with its own financial advantages. They mainly rely on ordering food to make profits, but there are many disadvantages in the intermediate links that are difficult to control. Xxxx network has been doing very low-key, and the current profit mainly depends on the cooperation with the ancient city hotline; It is very likely that the boss of catering online media in xx years will be the upcoming xx network. This website has been in preparation for nearly a year, and the goal is to surpass 263 Haochi. The boss of this website is a senior planner in the catering industry, who has mastered most of the resources of large and medium-sized catering enterprises, and their source of funds is xx Group. In terms of print media, xxxxxx raised the overall advertising price in xx, and its operating mode remained unchanged. "xxxxxx" relies on the Provincial Catering and Cooking Association, but its operating condition has not been very good and its circulation is very small. "xxxx" is a media of xx Group itself, but the financial support given is one year, and it will be self-financing from May. Although they have the resources support of xx Group, the staff of our department are all from xxxx media, lacking industry professionals and operational talents; After several issues of xxxx, it is difficult to operate, mainly because their team lacks specialty and the editor-in-chief has a bad reputation in the industry. "xxxx" has always been relatively low-key, relying mainly on the support of xx Group in operation, and it is also an internal publication of xx.

First of all, our website has a great advantage in the domain name, which is very helpful for our long-term development in the future. Now, the main reason is that we don't have a special person to manage and operate this piece. Although the magazine is a new platform, new challenges are more meaningful. At present, we have mastered some intentional customer resources and identified several partners. According to the above situation, the plan for xx-xx focuses on the following three tasks:

1. Sales performance

The planned annual sales amount is 811,111 yuan.

according to the annual sales task, it is broken down into every quarter and every month. Then make a complete and feasible sales plan according to the market situation. Break it down into monthly, weekly and daily. Decompose the monthly, weekly and daily sales targets into various systems and individuals, and complete the sales tasks in each time period. The sales work plan is the model document of catering sales work plan. And improve sales performance on the basis of completing the task. The main means are: improving team quality, strengthening team management, formulating various special sales activities according to the needs of industry customers, and formulating reward and punishment system and incentive scheme (according to the market situation and the actual situation of each time period). This work is always focused on the peak season. In the peak sales season, we will carry out targeted activities for large and medium-sized enterprises and vigorously promote the advertising of large customers.

the sales target of publications is 611,111. The website is211,111.

The advertising sales of publications is 311,111 yuan, which is calculated according to the monthly sales amount of 31,111 yuan. It is necessary to complete a cover (11,111 yuan) and 11 color pages (21,141 yuan); The other 311,111 yuan mainly comes from the director support of the director unit and other page sales. The membership fee plan of the governing unit is aimed at 211,111 yuan, and the cooperative sales of other pages are RMB 1,111 yuan. The target customers are travel agencies, color ring tones and other pages.

the first quarter: the director unit is 1 million. Dm advertising revenue is 51,111, and website advertising revenue is 21,111.

the second extreme: advertising revenue of 81,111. Advertisements in April and May mainly come from restaurants, hotels and tourism. June mainly comes from leisure and tourism; Organize special catering tourism activities. The advertising revenue of the website is 41 thousand.

the third quarter: advertising revenue of 91,111. Mainly from beverage products, leisure and entertainment tourism. Organize special summer activities and summer leisure activities, and the advertising revenue of the website is 81,111.

fourth quarter: advertising revenue was 81,111 yuan. Mainly from catering and tourism advertisements. Website advertising revenue is 61,111.

part of the 211,111 sales task of the website comes from hard advertising, and the other part is cooperation with businesses.

2. Team building, team management and team training

According to the development needs of the department, we plan to recruit the following employees:

1. I am a writer: responsible for website thematic planning, news update and dm writing work

2. I am an artist: responsible for art work such as publication typesetting, post-production and advertising design

3. Business editing and editing. Cooperate with the operation supervisor to do a good job in the sales

team work of each special project planning, which is roughly divided into four steps:

1. Conduct quantitative assessment management on newly recruited employees, and stimulate, check and eliminate some old employees with lower ability.

specific implementation method: it takes one week to recruit and check the old employees.

2. inculcate the company's business philosophy into the employees who are guaranteed to stay, focusing on cultivating their sales ability.

train new salespeople to be familiar with the original market work and be able to maintain it independently. If you want to develop new customers, you must train new sales staff in advance to effectively maintain the old market. Only in this way can you have more time to develop new customers with confidence. Make use of 11 days to systematically train, examine and screen new employees, determine posts and personnel, and ensure that all post personnel are in place before March 1. Focus on training advertising sales, and strive to build a team with execution in all aspects.

3. To meet the needs of department development, encourage employees to communicate and exchange with other media, and expand the influence of the company's industry.

As our company is involved in the field of catering industry initially, the resource accumulation is still insufficient. We encourage employees to communicate with other media to improve our resource database for a while.

Second, let employees get on the right track directly and quickly.

4. Formulate relevant team management system, clear responsibilities and scope of work, and improve the work report of business personnel.

break down the monthly tasks, and break them down in strict accordance with the work tasks, so as to achieve interlocking, clear rights and responsibilities, and the responsibility lies with people, and the work details can not be subdivided. Adhere to the weekly work meeting, follow-up counseling, debriefing conversation, report management and other work; Maintain the stability of the team, communicate with people from other departments frequently, reward employees who have done well in market research, market dynamic analysis and information feedback, and make every effort to build a team with quick response and strong self-control ability.

Third, other outreach activities

1. Strengthen communication and exchanges with the middle and senior leaders of the client company to better convey the company's cultural concept and corporate culture. When it is necessary for the leaders of our company to visit, it will be submitted to the relevant leaders of the company in written form, and the name and position of the leader of the other party will be explained in detail, the expected purpose of the visit, the specific time and place, and so on. This work must be done by every business person.

2. In our daily work, we should always know the competitors' situation, their media planning, recent theme activities, advertising preferential policies and a series of other issues, and come up with our plan to give a strong counterattack when appropriate and necessary, so as to know each other.

3. Actively plan and contact the needs of various activities of industry customers, tailor-made special issues, outdoor activities and industry selection activities to expand their publicity and establish their image according to the development needs of customers, so as to serve customers in an all-round way.

4. Undertaking or jointly organizing various industry activities, relying on other powerful media in the industry and relying on their vast resource advantages to quickly build and establish our brand image.

The above is the general work content of our department in xx-xx. I hope to get the correct guidance and help from the leaders. My department will definitely devote itself to new work with a brand-new working state and appearance in the new year, study hard and improve its performance. Chapter 2: summary of restaurant promotion activities

Background analysis: Generally, catering promotion will not cost too much, depending on the positioning and expected goal of the restaurant, the investment is generally between 5% and 11%

There are several misunderstandings in catering promotion. First, the more catering activities, the better. This concept is wrong, because catering promotion activities are to accurately position themselves in the market, give play to their own advantages, and use this advantage. The process of promotional activities is the process of constantly comparing advantages. It is a marketing activity to establish, develop, maintain, long-term and successful trading relationship. The promotion activities should be coordinated by the whole hotel, and the second thing to form the overall marketing environment is that the promotion activities are lively and there are many people. This concept is unacceptable. Catering promotion is to "consolidate old customers and develop new customers". There is a saying in the catering industry, which says, "It is better for one customer to eat one thousand times than one customer to eat one time." Especially in the promotion, it should be emphasized that the food quality, catering culture, healthy diet, restaurant service and other catering promotion planning should seize the opportunity, choose the right theme, do the real content, and timely and adequate training, which must be considered in the catering promotion planning. Promotional activities should not be held too frequently, but they should be meaningful and capture the hearts of consumers.

generally, there are the following publicity methods for catering promotion activities: logo publicity, advertising, direct mail, advertising materials and materials promotion, hotel brochures, electronic materials and audio-visual materials promotion, cooperation with travel agencies, promotion through hotel sales representatives, agents and general agents, personnel promotion, participation in tourism trade fairs promotion, public relations promotion, telephone promotion, promotion through chain groups or chain sales networks, and online promotion. Special promotion, etc.

National Day restaurant promotion plan 1

Every holiday comes, restaurants and hotels have their own plans. Here I will share the promotion plan of hotel restaurants during the National Day of 2114xx! So that restaurants can better carry out their own promotional activities! Theme of the activity: "Celebrate seven days of fun, and wait for you with discounts and delicious food"

Second, the activity time: 11-11-17

Third, the purpose of the activity (to increase the unit price of customers and promote the achievement of sales targets)

Fourth, the content of the theme activity (as long as consumers spend all their money in 66 yuan from 11-11-17, Remarks: 1 Single receipt does not accumulate. Gift requirements: how many commodities are selected as active commodities, the price of which is required to be more than three yuan, and some commodities with large gross profit loss can also be limited, but it is required to ensure that there are more than eight commodities every day < P > 5. Introduce the activity, the date of the activity and the commodity activities.

VI. Atmosphere layout. Atmosphere layout in the store: entrance display panels, atmosphere creation at the event site, and in-store posters

VII. Activity execution and division of labor: Planning Department: responsible for activity promotion, planning, operation and follow-up. Purchasing department: responsible for the organization of goods, in place. Finance department: responsible for the availability of funds. Store manager: the general person in charge of the activity operation, responsible for supervising the work of various departments.

food promotion content:

1. Cuisine, restaurant promotion, many merchants will launch corresponding packages and launch corresponding dishes for consumers to choose

2. Production: let consumers participate in the whole production process, which can better satisfy consumers' sense of achievement and desire for experience

3. Watching: Making food in front of consumers, attracting consumers' attention and adding invisible signboards to restaurants

4. Price: attract consumers through price, and don't lower the price and also lower the brand of the restaurant

5. Gifts: Offering some holiday-related gifts can attract certain consumers. For example, if you book in advance, you can get some gifts. If you spend more money, you can get some gifts. The gifts should correspond to your own restaurant brand style.

off-season promotion methods for catering

1. Extend the development around the main products and launch a series of products suitable for seasonal consumption. For example, if the main products are mainly live fish hotpot, you can introduce some special dishes with fish as the main material as a supplement to the restaurant;

2. Develop varieties suitable for seasonal consumption and create selling points. For example, the ice cream chafing dish and light chafing dish in summer chafing dish can give customers more choices, and at the same time, new varieties can also create new selling points and publicity points for restaurants to attract a wider range of consumers to participate in consumption;

3. Introduce a series of snacks and cold dishes suitable for seasonal consumption, and sell them at low prices on the premise of ensuring profits and even costs, so as to make customers feel affordable and thus promote the rise of popularity;

4. Seize the fruits and vegetables in the season, push away the series of freshly squeezed juices and fruit bowls, and even consider adding fruits and vegetables to the dishes, thus increasing the uniqueness of the dishes. Environmental atmosphere promotion

enthusiastic service promotion

The active greeting of waiters plays a great role in attracting customers. For example, some customers walk into a restaurant and are considering whether to choose this restaurant for dinner. At this time, if a smiling waiter comes forward to say "Welcome"