The premise of creating an advertisement is that the house has a purchase box, and it is impossible to promote the advertisement in the station without the purchase box.
Select the list, fill in the advertisement name, daily advertisement budget and advertisement time according to the instructions when creating, and complete the basic setting of the advertisement scheme.
For an advertisement, the key setting is the keyword setting of the list advertisement. Amazon platform provides two ways to set keywords, automatic orientation (automatically generated by the system) and manual orientation (manually set). If you are familiar with the product and can grasp the core keywords well, then I suggest you choose manual setting to set keywords. If you are not familiar with product attributes, keywords can be set automatically by the system.
For different keywords, you can set different click prices. It should be noted here that the actual cost per click is not necessarily your own price. According to Amazon's click price generation rules, the final deduction for each click of your advertisement is one bid lower than yours plus 0.065438 USD +0.
An advertisement can have multiple advertisement groups, an advertisement group can have multiple advertisement keywords, and the keywords in the same advertisement group are universal. Therefore, if the products are similar, they can be placed in an advertising group. However, if the products are different or obviously different, it is suggested to set up Campain or ad groups respectively.
In the choice of keywords, it is not recommended to choose many keywords for promotion. Usually, 5- 10 keywords are enough for the promotion of a product, and many so-called edge keywords, long tail keywords and even long tail keywords are unnecessary. At the same time, setting too many keywords will only distract the attention of operators and ignore the core key.
The completion of advertising keyword setting does not mean that everything is fine. Any advertisement needs the daily attention and continuous optimization of operators. Operators need to check the exposure, page views, click rate, conversion rate and other data in the report, optimize and adjust the advertising keywords and click unit price according to the conversion rate and advertising budget, appropriately delete unexposed keywords, appropriately increase the price of single click, and boost sales by increasing exposure and page views.