The biggest reason is that celebrities have their own aura of being able to advertise restaurants for free at every major media event. As fans of their stars, they must be potential customers. Combined with my popularity and influence, and due to my limited personal ability, I had to choose the low threshold, low investment, fast return, high return and easy to multiply quickly - the restaurant business. However, entrepreneurship is inhumane. No matter how popular you are, as long as you set the wrong position and take the wrong path, you will be eliminated by the market sooner or later. Apart from fame and popularity, do celebrities have anything to cook with? As the saying goes, "If the store is not doing well, the popularity is not there." Celebrity restaurants do bring a lot of popularity to stores. Add to that the star's penchant for fashion, and this style of decor is sure to be appealing.

However, the actual operation of the restaurant is quite different. Among the many celebrity-owned restaurants in the Magic Capital, Kashiwagi made a special trip to the restaurant to experience the consumer experience. When asked about the girl's taste, the girl said:Idol restaurants still need support. The reason is to have the opportunity to see the idol, closer to the idol, if it is not good to come back occasionally, but do not bring my relatives and friends. Undoubtedly, although the market potential is huge and promising, but the demand for food and beverage is complex and changeable, and its taste consumption and spiritual energy consumption will change with the changes in the social environment. Most stars scorn the management of the catering industry, do not understand the positioning of the business and voluntarily closed.

The poor moral quality of restaurant dishes has become a major cause of dismal business and closure. Celebrity gossip has seen a lot of negative news about celebrity stores. Many celebrities only buy stock. This restaurant had the title of star. This star did not take care of the business and the idol was not visible at all. At first the fan economy will be very good. However, as people's standard of living and quality of life improve, eating is not just for living, people's eating standard is getting higher and higher, and the service morality of the restaurant also largely determines whether the customers will come back or not. Star restaurants will be popular at first. Everyone will feel the atmosphere and see what an idolized restaurant is like. It may be frequented often, but expensive prices, ordinary dishes, and the fact that celebrities are busy and don't have the time or spirit to run a restaurant lead to a lack of potential and a gradual indifference to the restaurant.

The catering industry has a long industrial chain, complex operation and reputation is constrained by many factors, so a star's mistake in opening a restaurant will not only frustrate the restaurant, but also affect the star. Real entrepreneurs are very important to their own positioning. As long as they speak with quality and do a good job in the restaurant business, whether they are popular or not, success is inevitable. Of course, it's common for many celebrities to do well in their side businesses, depending on the situation, even if they don't support it, and spend occasionally.