How to open a restaurant and how to make it bigger

For small and medium-sized investors, I'm afraid there is no industry more attractive than the catering industry. An investment can be large or small, which can be operated independently, jointly operated or joined; Second, the investment cycle is short, the effect is quick, and the whole development process from single store to chain store can be completed in just a few years, so as to achieve rapid capital appreciation; Three thresholds are not high, and you can advance and retreat freely. Therefore, catering has become the best choice for many entrepreneurs to start their first business.

how to open a restaurant, how to expand it, how to successfully open a restaurant, what are the elements of opening a restaurant

Any business is a science, as the saying goes, "Interlacing is like a mountain", and the catering industry is not as simple as imagined. After many "laymen" flock to the catering industry, they may soon be able to seize consumers through unique dishes and ideas, but then it is difficult to continue to expand their influence and take the principle of large-scale development. Not only lament, the water in the catering industry is too deep.

it's hard to start a business, it's even harder to stay in business, and it's even harder to make your career bigger and stronger. Entrepreneurs can fight their way through the cracks in the market by virtue of their unique product advantages, but they are often caught up in imitation, competition and counterfeiting after a few years of gaining a firm foothold, or they can't get out again by stepping into the mud of wrong investment and blind expansion.

how deep is the water in the catering industry? Some people say: those who are eager to learn and willing to do it will only be considered as beginners after three years; If you want to be the shopkeeper of cutting, you have to close the door in March. A restaurant, from site selection to opening, from service to purchasing, from ordering to cashier, involves too much knowledge and details. Any mistake in any detail will bury a mine on your principle of large-scale development. The more mines there are, the greater the hidden danger.

through tracking and investigating dozens of enterprises in the catering industry, we can interpret the inherent operating rules of catering enterprises for entrepreneurs, dig out the marketing skills and management means needed for the catering industry to become bigger and stronger, take readers to personally understand the operating difficulties of this industry, explore any possible hidden dangers and effective solutions, so as to enable operators to cross the danger of growth and find ways to become bigger. Although this paper focuses on the management case of catering industry, many of them can be used in other industries. As long as operators join their own ideas and use them flexibly, great development is just around the corner.

products can be copied, technology can be copied, but creativity can't be copied. Creativity is the spark of thought, and it is generate because of the accumulation of experience; Creativity is an eternal sword to create a market. With this sword, we can open up a new territory and create a new world.

Taste innovation: Dare to be "fresh" in the world

The catering industry is like a magnet with great magic, attracting people from all walks of life to be fascinated by it. People entering the catering industry are all kinds, or they are forced by life and have no choice but to start catering from a few tables; Or there is a good dish, and everyone praises it and starts planning to push it to the market; Or by mistake, I entered this field by mistake.

for small and medium-sized investors, the catering industry has a low threshold, quick results from investment filial piety, and it is a natural investment treasure. However, according to the research of Science Investment magazine, the catering industry is like a smooth and calm sea, which is easy to walk into, but it is not so simple to swim deep and often encounter rough waves.

There is a saying in the catering industry: "Eyes are golden, features are precious". Although operators enter in different forms, no matter what their background, it is always the most crucial step to set up a banner in the catering industry, find a foothold and find the right special projects.

With the promotion of Ampullaria gigas, Chongqing Geleshan Town is famous for its "Geleshan Spicy Chicken". They have created their own "housekeeping dishes" by cooking old materials and new materials, and they have become famous all over the country with only one dish, which really answers the saying "one move is fresh, eat all over the world".

Looking at the successful catering enterprises in China, we can find that the three magic weapons of their competition are taste, taste and taste. In other words, specialty dishes and classic products that people have without me are the foundation of catering enterprises. However, the three "tastes" here also have different meanings. The first taste can be regarded as the taste of the dishes introduced by the chef; The second taste is a taste that is constantly innovative and meets the needs of mass consumption; The third taste is to adapt to market changes and adjust the taste of enterprise development in time.

Although any dish is innovative based on its original taste, personally, it has great limitations to think behind closed doors only by a few people. Therefore, it is best to go out and rely on reference to expand our thinking. Bosses who can do business should constantly go out to collect ideas, learn from others and innovate new dishes with impact. Learn from others' strengths and follow your own path, and it will be natural to succeed.

the post-81s and 91s later became an industrial force, but many managers were not ready! The post-81s (born 85 years later) and post-91s have taken over the baton of their predecessors and become the mainstream industrial workers. Managers find that they are not so "easy to manage", and the traditional management methods seem to have failed on them, so managers are confused! Most managers in China do not know enough about post-81s and post-91s human nature, and their lack of preparation leads to the deviation of management methods, which will get twice the result with half the effort. Mr. Zhang Ruimin of Haier keenly put forward that "Haier must pay attention to and seriously study the post-81 s and post-91 s employee management, and must study it specially and come up with methods!"

Actually, it is not difficult to manage the post-81s and post-91s generation. We should carefully analyze their characteristics, understand their needs, and prescribe the right medicine, so that we can get twice the result with half the effort. Because in management, what managers do is not important, the key is how much they accept, support and implement! Only the management that conforms to the characteristics of the post-81s and post-91s, the management system, management behavior, management thought and management culture that conforms to humanity, can return to the essence, greatly mobilize the humanity of the managed, stimulate the brilliance of humanity, give play to its initiative and creativity, and achieve excellent management effects.

We can understand the post-81s and post-91s from the following aspects:

The social environment analysis of the growth of post-81s and post-91s;

2. Demand analysis of post-81s and post-91s;

3. Value analysis of post-81s and post-91s;

4. Analysis of personality, personality, attitude and behavior of post-81s and post-91s.

To effectively manage the post-81s and post-91s generation, we need to change some concepts or management methods:

(1) Change the core values and corporate culture from "work-oriented" to "people-oriented";

(2) Change from "external control" to "internal control and implicit management";

(3) the organizational environment has changed from "control" to "participation, interaction and enjoyment";

(4) change from caring for the "single demand" of employees to caring for the "multi-dimensional and individual demand" of employees.

in addition, it is believed that it will be much easier to manage by creating a good communication atmosphere (flexible communication) and appropriate psychological counseling and encouragement.