So, what is the business idea and theoretical foundation that guides the successful operation of China Green North Exhibition Center? What kind of mode and means can smooth the green food supply and marketing channels? What kind of measures and methods can give all kinds of operators to increase sales and profit support? This is an innovative systematic project with no experience to draw on.
From the very beginning of the project of Green North Exhibition Center, a professional team has been studying the problem of "how to gather the operators, how to help the operators to open up their business, and how to make the stationed operators inseparable from here". The theoretical basis of the comprehensive solution is the business idea and scientific concept of "agglomeration - fusion - integration".
In the past, manufacturers produce products, often self-sales or by the dealer to implement the general agent or distribution, not only the sales method is a single, vertical, and in the channel distribution, advertising and logistics after-sales of these secondary inputs on the depth of the effort. Now, into the channel system of the Green North Exhibition Center, the single channel of the resident merchant is converged into the **** with the formation of the agglomeration effect of the channel. So that the original single carrier can be in the other carriers of the integration of support, access to vertical and horizontal, self-supporting and mutual support of the superimposed effect of the full range of business support.
China Green North Exhibition Center relies on the government's industrial policy and the support of the Ministry of Agriculture, the State Green Office, "gathering - integration - integration" of green industry resources, aiming to create a green food supply and marketing of the agglomeration area, generate and improve the domestic green organic food. It aims to create a green food supply and marketing agglomeration area, generate and perfect the functions of a year-round supply, exhibition and sales headquarters, the functions of an unending trade fair and the functions of "effective allocation of resources of all parties", and promote the realization of the concepts of "central business district" and "headquarters base" of the national green food market.
And the area where the project is located (Changping District), because it caters to the investment agglomeration, project settlement agglomeration and comprehensive agglomeration of other elements of the surrounding industrial upgrading and the construction of the National Agricultural Science and Technology Park, pushes back the new round of "agglomeration - integration - integration" of the project of the Zhongguo Beizhan Center. The march of "gathering - integration - consolidation". The merchants because of their enthusiasm to join and promote the investment, popularity, business, market, the new aura, the formation of business, popularity agglomeration, contributing to the associated investment and the market, the associated production and the market, the market and the final consumer docking, and ultimately contribute to the formation of trade and cooperation of the multiple benefits, the formation of a good situation of the multiple **** win.
China Green North Exhibition Center strives to create a "supply and marketing channel integration" new model. The positioning of the exhibition hall and layout is to better realize the clustering of regional green and organic food enterprises, product clustering and information clustering; to achieve information symmetry through multi-dimensional, efficient and effective information communication; to achieve a good collective brand credit through the real docking of cost-effective products and health culture and demand, and the implementation of the credit guarantee system, and to realize the role of the green product display and marketing platform and sales terminal. The role of the platform.
The innovative business model and operation platform of China Green North Exhibition Center has a strong ability to aggregate orders and integrate the supply and marketing chain of the e-commerce platform. It is able to provide multi-faceted support docking and comprehensive services in the transaction process, providing high-capacity information and trading opportunities for enterprises to participate in high-end special supply, large-scale distribution, e-commerce, group purchase and direct supply and other business activities, so that the site of the resident operators has low burden on the operating costs, and the wholesale sales capacity has high growth! The essence of the credit guarantee system of Zhongguo North Exhibition Center is to gather resources from various parties, integrate business channels, ***build credit brand, and ***enjoy economic benefits.
The credit guarantee system of the Green North Exhibition Center creates a new business model under the conditions of credit economy, and the credit guarantee system provides buyers and sellers and all parties involved with comprehensive support services in the transaction process. In the process of green food production, supply and marketing flow and commodity trading, it connects producers, distributors, wholesalers, retailers and stores of the whole industrial chain through credit guarantee and provides comprehensive services of credit guarantee and credit protection for admission supply, sale and purchase transaction, quality assurance, safety supervision, payment of payment, capital financing, sale and purchase guarantee, warehousing and logistics, and after-sale product tracing.
China Green North Exhibition Center provides risk guarantee and capital guarantee for the commodity transactions and business dealings of the member companies, thus making the trade process smoother, safer, more convenient and more efficient.
China Green North Exhibition Center implements the system of joining, forming an interactive relationship in which the joining members are not only the service objects of the credit guarantee system, but also the supporters and maintainers of the credit guarantee system services. This system enables the members to rely on the services of the system and the mutual help of other members to solve the practical problems of their enterprises.
China Green North Exhibition Center signed a Food Testing Agreement with Beijing Agricultural College, which will give full play to the professional ability of technicians and advanced testing equipment, and carry out the whole process of checking the products from the ground to the dining table, so as to improve the authority of market control of China Green North Exhibition Center.
China Green North Exhibition Center to establish a "personalized traceability system for high-grade agricultural products", so as to achieve the goal of product traceability information can be queried for members to provide product quality and safety assurance of the full range of services; after-sales service for consumers and protection of rights to provide protection.
This system is an information management system that can connect the various links of production, inspection, supervision and consumption, and allow consumers to understand the production and circulation process in line with health and safety, and improve consumer confidence. The system provides a "from farm to table" traceability model, extracts the production, processing, circulation, consumption and other supply chain links of consumer interest in the public **** traceability elements, and establishes a food safety information database, once the problem is detected, it can be based on the traceability to carry out effective control and recall, to protect the legitimate rights and interests of consumers from the source.
Customer
Customers who have purchased and received commodities through logistics in the Green North Exhibition Center can scan the "edible agricultural and sideline products safety information barcode" on the food bag through the inquiry machine in the venue, or log in to the website indicated on the label and enter the "edible agricultural and sideline products safety information barcode" on the food bag. Safety Information Barcode", you can know the production date of the product, the name of the production company, brand, certification information, the product's production site, processing site, drug residues and quarantine testing and other food safety information. Based on the concept of "Gathering - Integration - Integration", China Green North Exhibition Center advocates the establishment of a close business relationship between all parties. Rights and obligations, fairness and mutual benefit, individuality and ****ness are the distinguishing features of the interoperability ****gloriousness of the Green North Exhibition Center.
Each resident is not only the service object of the market, but also the owner and provider of the market's innovative business model and operation platform, and can enjoy a number of value-added services and additional rights and interests.
China Green North Exhibition Center plans to set up a joint-stock company in accordance with the modern enterprise system, with the main business of promoting and operating the development of the green food industry and the market - Beijing Dasheng Kui Bei Nong Green Industry Development Co. The company retains shares for all franchisees, forming an open composition structure in which all members of the system hold shares, and the holding of a single share shall not be too large.
It has initiated no end, waiting for more and more companies to join, in order to make the whole system stronger, broader channels, higher value.
China Green North Exhibition Center relying on the government background and many enterprises to join the accumulated capital strength and integration of the effectiveness of the brand to build China Green North Exhibition Center, this brand can be used to join the enterprise.
The brand use includes two aspects:
One is the registered trademark brand use. "Dasheng green source" is in the green North Exhibition Center efforts to build the brand, is to join the enterprise to reduce brand investment and *** build **** with the main brand. Manufacturers of products can use the "Dasheng green source" trademark engaged in production and marketing. This is to reduce the enterprise secondary investment, or the current low awareness of its own brand to join the enterprise to rapidly enhance visibility, credibility, reputation and market sales, may bring practical benefits.
The second is the credibility of the Green North Exhibition Center to guarantee the use of the brand. Manufacturers to maintain their own original brand, at the same time in the product affixed to the Green North Exhibition Center's reputation guarantee brand. For example, sealing "China Green Food Organic Food Beijing Exhibition Center exclusive products" or "China Green Food Organic Food Beijing Exhibition Center special products" logo into the market.
Enterprises using the brand of China Green North Exhibition Center can not only increase the added value of the products, but also greatly enhance the corporate image and visibility. Zhongguang North Exhibition Center takes the path of "union, alliance, linkage", i.e., integration to realize the "agglomeration - fusion - integration" of industries and products.
Alliance refers to the two or more enterprises to achieve the **** the same goal and establish a complementary, interconnected partnership. The alliance partner's products can be sold through the channels of both sides, thus forming a mutual channel to leverage the sales situation. The alliance partners coordinate or share the value chain together in order to expand the effective scope of the enterprise value chain. Strategic alliances are long-term agreements between firms that go beyond normal market transactions but fall short of mergers, which allows for purposeful agreement between different partner organizations.
China Green Food Organic Food Beijing Exhibition and Marketing Center Franchise Agreement, said the operating body to "unity, cooperation, mutual assistance, *** win" for the purpose of market development, branding, product exhibition and marketing and the development and implementation of new modes of business model, new business model for the operation of the content, in the form of industrial alliances.
Adhering to and implementing the scientific concept of development, the establishment of green food organic food market development innovation platform and *** with the development of the operating mechanism, the development of new relationships between society, business, display and purchase and sale of various aspects, cultivate green food organic food market development of new points of economic growth, the creation of new markets and create a famous brand of green food organic food market, the implementation of the green, science and technology, low-carbon economy, the transformation of economic development mode and other related issues, and the implementation of the green, science and technology, low-carbon economy, the transformation of economic development mode. Economy, low-carbon economy, economic development mode change and other related sustainable development strategies, is the green North Exhibition Center Alliance and its alliance members of the **** the same goal.
Any registered legal entity that voluntarily enters the green food, organic food industry producers, distributors, retailers and related service providers in the Green North Exhibition Center and signs the joining agreement will be one of the operators in this market and a member of the alliance.
The members of the alliance are the green office or subordinate units that are interested in making a difference in the market promotion, industrial development and product marketing of China's green food and organic food industry, agreeing to and signing the Affiliation Agreement of China's Green Food and Organic Food Beijing Exhibition and Marketing Center, and entering the China's Green Food and Organic Food Beijing Exhibition and Marketing Center in fact, and the various kinds of production, display, marketing and service enterprises and the third related parties. The third related party consists of.
Upstream producers, intermediate dealers, other stores, integrated service providers, can enter the Union, in addition to enterprises and products to join in the form of physical presence, online merchants and join the membership, but also able to form a non-entry to join.
In order to create an optimal environment and flat channel for the occupants to integrate marketing, China Green North Exhibition Center has launched a variety of methods to serve the enterprises and promote the products. For example, in addition to self-supporting, the products of the occupants can also be entrusted to the market's alliances to sell on behalf of the sale, or to organize multi-party participation in marketing and distribution.
All the franchised stores, chain stores and franchised stores of Zhongguo Beizhan Center can use the signboard of Zhongguo Beizhan Center's chain stores to unify the store logo, enhance the image of the store, and show the advantages of the huge support of the alliance system. The products of the occupants can be organized by the center and store on behalf of other stores.
The products of the occupants meet the corresponding requirements, and the alliance body can reach a customized labeling sales or underwriting agreement.
The alliance consists of the "China Green North Exhibition Center Market Council". It is not an institution in name only, but an organization with alliance leadership and coordination, market operation and guidance functions. At the same time is also a high level of professional market institutions, long-term large-scale planning to promote the "market terminal" and "industrial clusters" formation. The role of the Council includes but is not limited to: promote the development of China's green organic food market, guide the market operation; promote the market credit system, financial guarantee system, service system construction and operation; organization of the market's advanced experience in the exchange and promotion of improving business management; for the market to join the units, individuals to do a good job in the service work; to strengthen the market advertisement and publicity work, and regularly edit the "China's Green Organic Food Production Enterprises Directory", "China Green Organic Food Product Directory", "demand for procurement of goods catalog" and other materials for franchisees to use free of charge and other items. First, to provide supporting office and accommodation services to facilitate production and life;
Two, to provide warehousing and logistics services, reduce operating costs;
Three, to provide security, cleaning, equipment maintenance services, to lift the worries;
Four, to provide professional consulting, certification and promotion, quality inspection and industrial and commercial tax services;
Five, to provide
Sixth, relying on the Beinong Agricultural Products Monitoring Center, to provide quality supervision and acceptance services for the flow of products, and strict quality assurance for all aspects of product import, export and storage;
Seventh, to provide credit guarantee services;
Through the Beijing Beinong Credit Guarantee Company, the Zhongpinchuang Guotou Group, the Inner Mongolia Dashengkui Guarantee Company, and the Jinding Guarantee Company, etc., to provide guarantee services for the producers and distributors. Guarantee body, for manufacturers, distributors, stores and all kinds of franchisees to provide special into the store guarantee and credit protection services, business projects are: into the store agreement performance guarantee, loan guarantee, credit guarantee, delivery guarantee, payment guarantee, product quality guarantee, service guarantee, buyer and seller performance contract guarantee, personal consumption guarantee and so on.
Eight is the pool capital utilization services.
The role of the capital pool is to help the resident business to solve the problem of insufficient own funds, business and development constraints. For example, the provision of import and export inventory working capital and other short-term working capital.
Injected into the pool of funds from a variety of sources, such as government support and national industrial policy to help funds, bank credit and credit funds, the company's allocation of special funds as well as "joining the Agreement" expressed in the alliance funds, information and product quality deposit and other funds that can be mobilized by the tenants. The use of funds should comply with the relevant provisions.